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All Journal Media Statistika Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Jurnal Elektronik Pendidikan Matematika Tadulako JTAM (Jurnal Teori dan Aplikasi Matematika) Jurnal Keperawatan Muhammadiyah Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Sistema: Jurnal Pendidikan Jurnal Ilmiah Wahana Pendidikan Jurnal Penelitian Inovatif International Review of Humanities Studies Jurnal Analis Kesehatan Kendari
AYU ASTUTI, AYU
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pengaruh E-Wom (Electronic Word Of Mouth) dan Harga terhadap Keputusan Pembelian Skincare Lokal di E-Commerce (Shopee Dan Tokopedia) Azzahra, Tia Haniza; Aini, Qurratul; Astuti, Ayu; Fatmala, Arifa Rahmatu
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol. 10 No. 2 (2025): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pekobis.v10i2.P91-99.58513

Abstract

Penelitian ini bertujuan menganalisis pengaruh Electronic Word of Mouth (E- WOM) dan harga terhadap keputusan pembelian skincare lokal di e-commerce Shopee dan Tokopedia pada mahasiswa Universitas Hamzanwadi. Metode yang digunakan adalah kuantitatif dengan desain ex post facto, melibatkan 100 responden melalui purposive sampling. Data dikumpulkan menggunakan kuesioner online berbasis Skala Likert dan dianalisis dengan regresi linier berganda, uji t, dan uji f menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa E-WOM berpengaruh negatif signifikan, sedangkan harga berpengaruh positif signifikan, dan secara simultan keduanya berpengaruh signifikan, dengan harga menjadi faktor yang paling dominan dalam memengaruhi keputusan pembelian.
FROM ARCHIVES TO PUBLIC SPACE: ART ARCHIVING PRACTICES IN INDONESIA Astuti, Ayu; Lawanda, Ike Iswary
International Review of Humanities Studies Vol. 11, No. 1
Publisher : UI Scholars Hub

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Abstract

Art archives hold a crucial role in the production of knowledge and the writing of art history. In Indonesia, however, the management and accessibility of art archives remain uneven, resulting in significant gaps within art historiography. This article examines how art archives function not merely as repositories of documentation, but as cultural practices and public knowledge infrastructures that shape the conditions of art history writing. Using a qualitative approach, this study combines literature review with case studies of selected archival initiatives in Indonesia, including the Indonesian Visual Art Archive (IVAA), Pusat Dokumentasi Salihara, and Dicti Art Laboratory. The findings reveal that the limited availability and accessibility of art archives contribute directly to the fragility of Indonesian art historiography, while independent and community-based archival initiatives have played a vital role in addressing this gap by activating archives through exhibitions, educational programs, and research-based curatorial practices. The article further highlights how these initiatives reposition archives from private or institutional storage into the public sphere, enabling new forms of interpretation and engagement. A comparative reflection on archival practices in Singapore demonstrates how the institutional integration of archives can strengthen research, collection development, and public access simultaneously. This study argues that strengthening Indonesian art historiography requires not only new scholarly interpretations, but also sustained attention to archival practices, governance, and access. By situating art archives as active sites of knowledge production rather than passive historical traces, this article underscores their significance in shaping more inclusive and sustainable narratives of Indonesian art history.
Co-Authors A, Afdal Andani, Wirda Azzahra, Tia Haniza Balaka, Kemal Idris Evy Sulistianingsih Fatmala, Arifa Rahmatu Fitriani, Yessi Ike Iswary Lawanda Karniman, Tegoeh S Marinus Barra Tandiayuk Martha, Shantika muhammad, sultanaulya Nurmalasari Qurratul Aini Setiawan, Muhammad Azdar Sopiah, Popi Umiati, Wiji winarti, eko