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All Journal Perkebunan dan Lahan Tropika JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Botani: Publikasi Ilmu Tanaman dan Agribisnis
Josua Parulian Hutajulu
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Strategi Pemasaran Usaha Kecil Menengah Kerajinan Bambu Dan Rotan Di Kabupaten Sambas Olivia Syafa Husna; Dewi Kurniati; Josua Parulian Hutajulu
Jurnal Ekonomi Pertanian dan Agribisnis Vol 6, No 4 (2022)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2022.006.04.17

Abstract

Kerajinan dari bambu dan rotan adalah produk andalan daerah Desa Parit Raja Kecamatan Sejangkung. Aksesibilitas bahan mentah adalah salah satu alasan spesialisasi kerajinan tangan masih berlangsung. Usaha kerajinan masih dihadapkan pada persoalan mendasar, khususnya dalam memasarkan produk kerajinan. Sampai saat ini, para pekerja terampil mengandalkan pengecer dalam memasarkan produk yang siap jual. Tujuan dari penelitian yaitu dapat menentukan pilihan strategi pemasaran dengan tepat. Untuk menentukan alternatif strategi, penelitian ini menggunakan metode deskriptif kualitatif dengan analisis SWOT. Terdapat 29 orang responden yang mana 8 orang dari mereka merupakan informan kunci, dan 21 lainnya merupakan informan biasa. Analisis SWOT yang dilakukan menunjukkan hasil yang mengarah kepada strategi SO (Strengths – Opportunity) dan memiliki 4 alternatif strategi, yaitu  meningkatkan kualitas barang dengan cara berinovasi untuk menciptakan produk baru,  pemanfaatan fasilitas pemerintah, memanfaatkan digital marketing dan  memperluas jaringan kerjasama.
KEPUASAN PETANI PLASMA TERHADAP PELAYANAN KEMITRAAN DI PTPN XIII PIR V NGABANG Hendra Hariadi Lumban Batu; Marisi Aritonang; Josua Parulian Hutajulu
Perkebunan dan Lahan Tropika Vol 12, No 1 (2022)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/plt.v12i1.60020

Abstract

Palm oil is one of the commodities that is seeded in Indonesia. It can be seen from the vast oil palm plantations has increased and the production of crude palm oil (CPO) is also increasing, to meet the demand for food and non-food industries. At home, in a span of 14 years from 1990 to 2003 the consumption of palm oil has increased every year, in 1990 the new consumption of 1.2 million tons, in 2003 increased to 3.2 million. The purpose of this study was to determine the Plasma Farmers Satisfaction of Service Partnership in PTPN XIII PIR V Ngabang. The method used daam this study is a survey method of research that is conducted to obtain the factors of the symptoms and seek information from a group or area. The questionnaire uses primary data with respondents numbering 50 people, the variables studied were Smallholders Satisfaction, Reliability (reliability), Tangible (Embodiment / physical evidence), Responsiveness (Seize Power), Assurance (Assurance), Empathy (Empathy). The results of the study are presented in tabular form and are described in the narrative, the result obtained is of 50 respondents regarding the services and materials in the guidance states Unsatisfied 27 respondents (54%), the quality of the means of production is satisfied by 32 respondents (64%), the service factory in TBS less able to accommodate as many as 25 respondents (50%), the core enterprise assistance in tackling pests and diseases of oil palm plantations is satisfied by 25 respondents (50%). Regarding the company's core discipline in obeying the agreement is satisfied by 28 respondents (56%), the core of the company's attitude towards the welfare of farmers not satisfied by 23 respondents (43.40%). Suggestions in this study to provide satisfaction to farmers is expected to the company must provide it in accordance with the wishes of farmers such as providing roads for village farmers routinely provide fertilizer to farmers to increase the production of oil palm fruits.
Faktor-faktor Yang Mempengaruhi Produktivitas Usahatani Bawang Daun Pada Lahan Gambut di Kecamatan Sungai Raya Aga, Edmundus Aga; Novira Kusrini; Josua Parulian Hutajulu
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 4 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Kecamatan Sungai Raya merupakan kecamatan dengan produktivitas paling kecil dibandingkan dengan empat kecamatan lainnya yang merupakan penghasil bawang daun di Kabupaten Kubu Raya. Faktor produksi tenaga kerja dan sarana produksi (benih, pupuk, dan pestisida) akan mempengaruhi tinggi rendahnya hasil produksi usahatani bawang daun karena penggunaan faktor produksi selama proses pengelolaan usahatani bawang daun akan berpengaruh terhadap tingkat produktivitas yang dihasilkan seorang petani.  Penelitian ini bertujuan untuk mengetahui pengaruh faktor  produktivitas terhadap usahatani bawang daun pada lahan gambut di Kecamatan Sungai Raya. Jumlah responden yang diambil dalam penelitian ini sebanyak 40 petani bawang daun secara sampling purposive. Penelitian ini menggunakan alat analisis data regresi linier berganda dalam bentuk logaritma dengan model yang digunakan adalah fungsi Cobb-Douglas. Hasil penelitian menunjukkan bahwa faktor-faktor yang berpengaruh terhadap produktivitas usahatani bawang daun yaitu pengalaman usahatani, tenaga kerja, pupuk urea, pupuk npk, fungisida dan abu pembakaran. Sedangkan umur tidak berpengaruh signifikan terhadap produktivitas usahatani bawang daun di Desa Mekar Sari Kecamatan Sungai Raya.
ANALYSIS OF MARKETING EFFICIENCY OF OIL PALM FRESH FRUIT BUNCHES IN INDEPENDENT SMALLHOLDERS IN LANDAK REGENCY Sinaga, Hesiana Yarli; Josua Parulian Hutajulu; Shenny Oktoriana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 3 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.03.11

Abstract

West Kalimantan as the fourth largest palm oil producing province in Indonesia, as much as 42.3% of palm oil plantations belong to smallholder plantations. One of the villages in West Kalimantan is Taas Village where the majority of the population manages palm oil plantations. However, farmers in Taas Village tend to get a fairly low purchase price compared to other villages. Therefore, it is necessary to conduct a marketing channel analysis in order to choose an efficient marketing institution to sell their palm oil FFB. In addition, independent palm oil farmers must also be more careful and wise in dealing with existing price changes. The purpose of this study is to 1) Analyze the marketing channels of fresh fruit bunches of independent palm oil farmers. 2) Analyze the marketing margin and percentage of price share (farmer's share) received by independent palm oil farmers. 3) Analyze the level of efficiency of marketing Fresh Fruit Bunches (FFB) carried out by independent palm oil farmers.The population involved in this study is all oil palm producers who are alreadyproducing, as well as institutions involved in FFB marketing. Farmer samples were selected through random sampling while the selection of traders, RAM and PKS samples used the snowball sampling method. Data from 45 informants was analyzed quantitatively using the formula of marketing margin, farmer's share, and marketing efficiency.The findings of the study show that there are three FFB marketing channels in Taas Village. Marketing Channel I is: Farmers – collector traders – PKS. Channel II is: Farmers – Collector traders – RAM – PKS. Channel III is: Farmers – RAM – PKS. These three marketing channels are efficient based on the results of data analysis because FS > MP, with FS > 50%.
Faktor-Faktor yang Mempengaruhi Produktivitas Tenaga Kerja Pemanen Kelapa Sawit di PTPN IV Ngabang Kabupaten Landak Robertus Romi; Josua Parulian Hutajulu; Maswadi Maswadi
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 3 (2025): September: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i3.471

Abstract

Oil palm (Elaeis guineensis) is a major tropical commodity in Southeast Asia that plays an important role in the global economy, especially as a raw material for the food, cosmetics, and bioenergy industries. West Kalimantan Province is one of the regions with the largest oil palm plantations in Indonesia, where its area increased from 1,166,282 Ha in 2020 to 1,449,274 Ha in 2022. Landak Regency contributes 119,326 Ha, but its productivity is still relatively low with a total production of 184,592 tons or around 1.54 tons/Ha. PTPN IV Ngabang in Landak Regency as one of the largest palm oil companies in the area also faces the problem of low productivity, thus hindering harvest rotation and the achievement of daily targets. This study aims to describe the productivity of oil palm harvester labor and find out what factors affect the productivity of oil palm harvester labor in PTPN IV, Ngabang District, Landak Regency. The method uses qualitative as an approach in finding answers with a sample of 78 respondents. The variables in this case study are labor productivity (Y) and independent/independent variables (X), namely age, working period, family dependents, mileage, and education. The data analysis technique used in this case study is analysis on multiple linear regression. The results of the study concluded that the productivity of oil palm harvesters in PTPN IV Ngabang averaged 1200,71 kg/day. Simultaneously, age, family dependents, working period, mileage, and education affect the productivity of oil palm harvester labor at PTPN IV Ngabang. Partially, the factor that greatly affects the productivity of the oil palm harvester workforce at PTPN IV Ngabang is the age factor of the worker and working period. Meanwhile, the factors of family dependents, distance traveled and labor education partially did not have a significant effect.
Co-Authors Aga, Edmundus Aga Dewi Kurniati Hendra Hariadi Lumban Batu Marisi Aritonang Maswadi Maswadi Novira Kusrini Olivia Syafa Husna Robertus Romi Shenny Oktoriana Sinaga, Hesiana Yarli