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All Journal Measurement : Jurnal Akuntansi Jurnal Mirai Management Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Raflesia Akuntansi juremi: jurnal riset ekonomi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Media Bina Ilmiah Economic, Accounting Scientific Journal (CASH) Summa : Journal of Accounting and Tax
Vanisa Meifari
Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Antecedents and Consequences of Bloggers Attitude to Consumer on Intention to Online Shop Ulfa Oktavani Nasution; Vanisa Meifari; Nurfitri Zulaika; Tommy Munaf
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4196

Abstract

This study to examine the antecedents and consequences of bloggers attitude which is believed to be one of the strategies of a company, organization towards the intention to shop online. Bloggers attitude is a variable to have an influence on how someone can want to buy a product and service that is offered. This research used Quantitative research methods with 95% confidence level. The data collection is conducted by distributing questionnaires. The sample was randomly selected with a total sample of 150 respondents from Master of Management students, especially Bloggers at Trisakti University, Jakarta. The data analysis technique used Structural Equation Modeling technique with SmartPLS application, to show that the effects of bloggers knowledge hypothesis on the bloggers attitude, bloggers market mavenism has an effect on bloggers attitude, bloggers responsiveness has an effect on bloggers attitude, bloggers social network optimization has an effect on bloggers attitude, trust has an effect on bloggers attitude, bloggers attitude affect the intention to shop online.
Co-Authors Afriyadi Anugrah, Citra Aulia Dewi Gizta Aulia Rani Pranita Auliana Rahma Chandra, Rezario Febrianta Chartady, Rachmad Christina Christina Erlys Erlys Fauzi Fauzi Febrianta Chandra, Rezario Febriyani, Nadia Ferdiansyah, Malik Hasnarika Hendi, Hendi Hendry Indriaty, Novica Iskandar Muda Kurnia, Sri Kusumah, Surya Liandini, Sevya Lili Rahayu Lulu Vriska Rianti M. Adriansyah M. Fachri Riauan Mahpial, Dheo Junia Masyitah As Sahara Michelle Michelle Muhammad Isa Alamsyahbana Nasution, Finalesvita Br Nasution, Finalesvita Br. Nasution, Ulfa Oktaviani Novica Indriaty Novrina, Putri Dwi Nurayini, Soleha Nurfitri Zulaika Nurfitri Zulaika Nurul Hazlinda Putri Nurwati Nurwati Oktriyanto, Rakeen Pratama, Grevind Putri Dwi Novrina Putri, Anggia Sekar Putri, Widy Andini Radilla Elsayani Ranat Mulia Pardede Ranti Utami Riska Erviolita Salihi Salihi Sambas Ade Kesuma Satria, Hendy Silvi Nova Pianti Sinta Kurnia Siti Melisa Sri Kurnia Sulisdiah Kartini Susilawati, Susilawati Syahputra, Daniel Ramando Thezar Fiqih Hidayat Hasibuan Tiara Wulandari Tiara Wulandari Tommy Munaf Ulfa Oktavani Nasution Utami, Ranti Veranica Desfitria Widy Andini Putri Yanto, Meidi Yudhistira Bagus P.