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All Journal Jurnal Ekonomi Pembangunan DiE: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Ekonomi dan Bisnis Islam SENTRALISASI Media Mahardhika Journal of Humanities and Social Studies Jurnal Sains Manajemen dan Bisnis Indonesia Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Karya Abdi Masyarakat Scientific Journal of Informatics
Henny Mahmudah, Henny
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Effect of Business Digitalization and Social Media on MSME Performance with Digital Competence as a Mediating Variable Titin; Sutrisno; Mahmudah, Henny; Muhtarom, Abid; Syamsuri
Scientific Journal of Informatics Vol. 11 No. 3: August 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i3.9942

Abstract

Abstract. Purpose: The advancement of digital technology has fundamentally transformed the business landscape. Business digitalization and social media utilization have emerged as key drivers in SME strategies to enhance performance. This research aims to assess the effect of business digitalization and social media utilization on SME performance and to examine the role of digital competence as a mediator in this relationship. Method: This study employed a quantitative approach utilizing SEM-PLS methodology to explore the interrelationships among relevant variables. The study was conducted on 51 SMEs in Lamongan Regency, Indonesia, using an online questionnaire as the data collection tool. Result: The study findings revealed that business digitalization, social media utilization, and digital competence have a significant and positive effect on SME performance in Lamongan Regency. Moreover, digital competence is a significant mediator between business digitalization, social media utilization, and SME performance. These findings underscore that digital competence enables SMEs to optimize the benefits of business digitalization and social media, thereby enhancing operational efficiency, expanding market reach, and adapting to market changes swiftly and effectively. Novelty: In particular, the implementation of digital technology in production processes, integration of digital systems in business management, social media utilization for marketing and customer interaction, and the development of digital competence are key factors in enhancing operational efficiency, reducing costs, increasing sales and revenue, and improving customer satisfaction and loyalty among MSMEs.
PEMANFAATAN LIMBAH KOTORAN SAPI SEBAGAI PUPUK ORGANIK DIDESA PUTER KABUPATEN LAMONGAN Susanti, Ike; Pambudy, Akhlis Priya; Mahmudah, Henny; Azizah, Luluk Nur; Novitasari, Diah Ayu; Suprapto, Hery
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37288

Abstract

Desa Puter memiliki potensi pertanian dan peternakan cukup tinggi. Dalam sektor peternakan mampu menghasilkan kotoran sapi yang dapat dimanfaatkan untuk pupuk organik. Dalam survey dibidang pertanian menunjukkan bahwa masyarakat Desa Puter masih kekurangan dalam memperoleh pupuk bersubsidi yang diberikan oleh pemerintah setempat, sehingga tujuan dari kegiatan PKM ini adalah pemanfaatan limbah kotoran sapi dijadikan pupuk organik. Kegiatan ini dijadikan menjadi beberapa tahap yaitu tahap survey, tahap sosialisasi, pelatihan pembuatan pupuk dan pendampingan. Kegiatan ini akan memberikan dampak yang positif untuk masyarakat di Desa Puter , masyarakat sudah mampu memproduksi pupuk sendiri sehingga mengurangi biaya untuk pembelian pupuk.
Co-Authors Abid Muhtarom, Abid Arianto, Andika Azizah, Luluk Nur Cahyo, Septyan Budy Handayati, Ratna Hasanah, Wazirotul Ike Susanti Ismail, Haris Bashory Lestari, Fetri dia Ayu Mohammad Yaskun, Mohammad Najiah, Evi Fitrotun Niken Agustin Novitasari, Diah Ayu Pambudy, Akhlis Priya Rusmawati DJ, Yunni Ruswaji, Ruswaji Suprapto, Hery SUTRISNO SYAMSURI Titin Tri Ratnawati