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All Journal Media Mahardhika Journal of Humanities and Social Studies Ecopreneur.12 Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT)
Handayati, Ratna
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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ANALISIS PENGARUH PEOPLE, PHYSICAL EVIDENCE, DAN PRODUCT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MITRA JAYA OPTIK LAMONGAN Handayati, Ratna; Mahmudah, Henny
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.019 KB) | DOI: 10.29062/mahardika.v18i3.182

Abstract

Glasses are a mandatory requirement for someone with problems with their eyes. Glasses are a tool so that someone has no difficulty in seeing their views both at close range and at a distance. This study uses quantitative methods and SPSS 24 data processing tools. Obtained a tcount for people of 3.338> ttable 1.679, tcount for physical evidence of 3.222> ttable 1.679 and tcount for product of 5.784> ttable 1.679 which means people variable (X1 ), physical evidence (X2) and product (X3) partially have a significant effect on the purchase decision (Y) of Mitra Jaya Optik Lamongan. From the F test, the results of Fcount (15,544)> Ftable (2.81) which means that the people variable (X1), physical evidence (X2) and product (X3) have a simultaneous and significant effect on purchasing decisions (Y) Mitra Jaya Optik Lamongan . While the results of multiple linear regression results Y = 1.324 + 0.365 X1 + 0.338 X2 + 0.563 X3, product (X3) has a greater influence than people (X1) and physical evidence (X2). From the above results it can be concluded that people (X1), physical evidence (X2) and product (X3) have a significant influence on purchasing decisions (Y) partially or simultaneously, and it can be seen that product (X3) is the most dominant variable influence purchasing decisions (Y).
PENERAPAN STRATEGI KEKUATAN DAN PELUANG USAHA DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN BERAS MEDIUM Handayati, Ratna; Susanti, Ike
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.097 KB) | DOI: 10.29062/mahardika.v17i3.100

Abstract

Pertumbuhan ekonomi di Indonesia mendorong tumbuh kembangnya sektor industri dan perdagangan. Hal ini menimbulkan dampak persaingan yang ketat bagi perusahaan dalam kegiatan pemasaran. Sebagai perusahaan yang bergerak dalam bidang pemenuhan kebutuhan pokok di lingkungan masyarakat, perusahaan mempunyai tujuan ingin meningkatkan  volume penjualannyan. Hasil yang ingin dicapai dalam penelitian ini adalah untuk menganalisisa dan menerapkan faktor kekuatan dan  peluang yang dapat digunakan oleh perusahaan untuk menetapkan strategi pemasaran tepat guna dengan mempertahankan mutu atau kualitas produk agar konsumen tetap memilih beras medium dibandingkan beras premium Serta metode pendekatan Antara pemasok (petani) dengan pengusaha penggilingan padi.
Challenges and Solutions in the Implementation of Digital Technology in MSMEs: Perspectives from Entrepreneurs and Consumers Handayati, Ratna; Rozaq, Ahmad Syaifur; As'adi, Firman Nur; Saputra, Mohammad Zaky Dwi; Ubaidillah, Mochammad Miftachul
Technology and Society Perspectives (TACIT) Vol 2 No 2 (2024): July 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i2.211

Abstract

Technological advancements bring enormous benefits. Nonetheless, many MSMEs experience significant obstacles in the application of this technology. This research aims to provide a comprehensive literature review on the challenges faced by MSMEs in adopting digital technology and the solutions that can be implemented from both entrepreneurs' and consumers' perspectives. The study employs a literature review method with a qualitative approach and descriptive analysis. Research data were sourced from Google Scholar, covering publications from 2020 to 2024. The findings indicate that the implementation of digital technology in MSMEs in Indonesia encounters several significant challenges, including a lack of knowledge and technical skills, high implementation costs, and inadequate infrastructure. Other notable challenges include resistance to change, data security issues, misalignment of technology with the specific needs of MSMEs, and insufficient technical support and consultation. Nevertheless, various solutions can be applied to overcome these obstacles, such as enhancing education and training, providing financial incentives, improving infrastructure, offering technical support, and developing data security solutions. Real-world case studies of MSMEs like "Warung Sederhana," "Toko Sari Rasa," and "Kios Digital" illustrate the relevant challenges and solutions in the context of digital technology adoption.
Strategies for SMEs in Managing Big Data for Personalization and Customer Service Enhancement Handayati, Ratna; Haliza, Siti Nur; Haqqoh, Arinil; Kumalasari, Endah Nur; Saputra, Yangga
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.208

Abstract

In the current digital era, big data has become an invaluable asset for various organizations, including Small and Medium Enterprises (SMEs). Big data refers to vast and complex datasets that cannot be managed or analyzed using traditional methods. This study aims to provide practical guidelines for SMEs on how they can efficiently and effectively manage big data for personalization and customer service enhancement. The research employs a literature review method with a qualitative approach, gathering data from Google Scholar covering the period from 2014 to 2024. The findings highlight how SMEs can leverage big data to improve personalization and customer service. Big data, characterized by its volume, velocity, and variety, offers significant opportunities for SMEs to understand customer preferences, enhance their experiences, and improve services. Despite facing challenges in terms of resources and skills, SMEs can overcome these hurdles by utilizing cloud-based technologies, affordable analytical tools, and skills training. Case studies such as Tinkr, Tokopedia, and Gojek illustrate how data analysis can enhance the relevance of product and service offerings, while challenges like data security and infrastructure limitations remain important issues to address.
Entrepreneurial Transformation through the Utilization of Artificial Intelligence: Impact on Product Innovation and Business Sustainability Maulida, Indira Shofia; Handayati, Ratna; Nurcholidah, Lilik; Lazuardi, Yanuar; Sulaeman, Moh. Muklis
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.232

Abstract

This study aims to analyze entrepreneurial transformation through the utilization of Artificial Intelligence (AI), focusing on its impact on product innovation and business sustainability. The research employs a literature review approach using qualitative methods and descriptive analysis. Data was collected from 28 journal articles published on Google Scholar between 2014 and 2024, with a rigorous selection narrowing down to 18 relevant articles for analysis. The results show that AI significantly enhances product innovation through data-driven decision-making, product personalization, and operational efficiency. Case studies from Indonesian companies such as Tokopedia, Ruangguru, and TaniHub illustrate how AI supports business sustainability through automation, risk management, and supply chain efficiency. However, AI adoption faces challenges such as limited digital literacy and resistance to change, particularly among MSMEs. The study recommends collaboration among government, academia, and industry players to create an ecosystem supporting AI adoption, enabling technology-driven entrepreneurship to thrive on a broader scale.
ANALYSIS OF FOOD QUALITY MANAGEMENT SYSTEM IMPLEMENTATION ISO 22000 FOR PRODUCT SUSTAINABILITY IN PATIHAN LAMONGAN VILLAGE Safaatilllah, Nurus; Handayati, Ratna
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 3 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i3.4232

Abstract

Lamongan is the largest sorghum producer in East Java. Patihan Village, Babat sub-district, is one of the sorghum-producing centers where the community already has post-harvest skills and processes sorghum into various food products. Standards are documented both the process, the origin of raw materials, as well as organoleptic factors related to quality; so that after the activity changes are obtained in the form of; the quality standard of sorghum flour produced from Patihana village will be in accordance with the criteria that have been determined together. Empowerment of sorghum processing groups through the application of the ISO 22000 food management system in a simple way becomes an urgent need so that various foods from sorghum produced are known and trusted as quality products by consumers and reach a wide market. adults and the elderly) , biscuits and so on with the specifications of the final product favored by consumers in general. The activities are designed in the form of an approach (socialization) to instill strong quality awareness, commitment and consistency in the production process. Further improvements are made together with the management of the production process, the application of traceability, sanitation, hygiene, documentation, packaging documentation, ISO wiring 22000. The method used is through qualitative descriptive research through: 1) Study Changes to the FSSC 22000 Food Safety Management System, 2) Gap Assessment and Analysis Before Improvement 3) Determination of Changes Action Recommendations, 4) Gap Analysis After Improvement. Based on this study, prior to the improvement the sorghum processing group had implemented the requirements of FSSC 22000 version 4.1 by 50%. Corrective action using risk analysis was carried out for upgrading FSSC 22000. The success of the corrective action was proven by the results of the 80.5% gap analysis. The result of the activity was a significant change. Manage the production process for the better, sanitary and hygienic and have quality documents to be implemented carried out with commitment and consistency
COMMUNITY EMPOWERMENT ANALYSIS TOWARDS A PROSPEROUS BARENGKRAJAN VILLAGE COMMUNITY Pradana, Hepy Oktavianto; Sutinem; Handayati, Ratna; Syairozi, Muhamad Imam
Ecopreneur.12 Vol 8 No 1 (2025): April 2025
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v8i1.8-13

Abstract

The study aims to analyze the community empowerment program and analyze the implementation of the community empowerment program in Barengkrajan Village. The researcher applied the triangulation method to get answers to the research questions. The findings show that the empowerment program carried out in Barengkrajan Village is very effective. The village implements the One Village One Product (OVOP) program so that the program carried out can be maximized and more effective by adding value (product differentiation) from the program that has been carried out.
Enhancement of Soft Skills Competence in Human Resources as a Key Success Factor in the Digital Business Era Karneli, Okta; Handayati, Ratna; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.126

Abstract

With the ongoing development of digital technology, the business landscape is undergoing a significant paradigm shift. Digital transformation has altered the way companies operate, communicate, and engage with customers. In the digital business era, a company's success is not solely determined by technical expertise but also by the individual's ability to manage interpersonal relationships. The objective of this research is to analyze the enhancement of soft skills competence in human resources as a primary success factor in the digital business era. This research adopts a descriptive qualitative literature review method utilizing primary data sources from scholarly articles identified through Google Scholar. The study will conduct a thorough analysis of relevant and current literature published between 2017 and 2023. The findings indicate that human resources with a strong portfolio of soft skills become valuable assets to a company. Effective communication, collaboration skills, and proficient leadership form the foundation for team productivity and success. Leaders capable of guiding through change and possessing a strategic vision will steer the company toward long-term success.
KETAHANAN PANGAN MASYARAKAT MELALUI EKONOMI KREATIF BERBASIS SUMBERDAYA LOKAL Susanti, Ike; Handayati, Ratna; Ruswaji, Ruswaji; Setyawati, Silvi Retno
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.50497

Abstract

Desa Puter memiliki potensi hasil pertanian dan peternakan yang cukup tinggi. Dalam sektor pertanian mampu menghasilkan padi, jagung, singkong, ubi dan berbagai jenis tanaman palawija. Dari hasil pertanian tersebut mereka menjual langsung produk hasil pertanianya ke tengkulak tanpa berfikir panjang untuk mengolah sebagian hasil taninya. Padahal dari hasil pertanian tersebut bisa diolah menjadi makanan berupa kue yang nantinya dapat dijual dengan harga yang ekonomis sehingga mampu meningkatkan pendapatan dalam keluarga. Saat dilakukan survey lapangan ternyata banyak masyarakat yang belum mengerti kalau dari hasil produk pertanian berupa jagung, singkong dan ubi bisa di jadikan makanan berupa kue yang bisa dijual lagi. Tujuan dari kegiata PKM ini adalah memberikan pengetahuan serta cara bagaimana mengolah produk pertanian berupa jagung, singkong dan ubi jalar dijadikan makanan berupa kue. Kegiatan ini dibagi menjadi beberapa tahap yaitu tahap survey, tahap sosialisasi,pelatihan pembuatan makanan berupa kue dari bahan baku jagung, singkong dan ubi jalar serta dilakukan pendampingan. Kegiatan ini dapat memberikan dampak yang positif yaitu mampu meningkatkan perekonomian keluarga masyarakat di Desa Puter
Co-Authors Arinil Haqqoh, Arinil As'adi, Firman Nur Haliza, Siti Nur Henny Mahmudah, Henny Ike Susanti Indira Shofia Maulida Kumalasari, Endah Nur Lazuardi, Yanuar Nurcholidah, Lilik Okta Karneli, Okta Pradana, Hepy Oktavianto Rozaq, Ahmad Syaifur Ruswaji, Ruswaji Safaatilllah, Nurus Saputra, Mohammad Zaky Dwi Saputra, Yangga Setyawati, Silvi Retno Sulaeman, Moh. Muklis Sutinem Syairozi, Muhamad Imam Syamsu Rijal Ubaidillah, Mochammad Miftachul