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All Journal SEIKO : Journal of Management & Business Journal of Management and Social Sciences IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL MULTIDISIPLIN ILMU AKADEMIK Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Bisnis, Ekonomi Syariah dan Pajak Journal of Ekonomics, Finance, and Management Studies International Journal of Social, Economic, and Business
Ety Dwi Susanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation

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Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty Produk Hand & Body Lotion Citra (Studi Pada Followers Akun Shopee Unilever Beauty Shop) Laila Romadhoni Ayu Fitria; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3049

Abstract

This research aims to determine and analyze the influence of brand image and brand trust on brand loyalty of Citra hand & body lotion products (Study on followers of the Unilever Beauty Shop shopee account). This research uses a quantitative type of research. Variable measurement in this research uses a Likert scale. The population in this study are followers of the Unilever Beauty Shop Shopee account. The sample taken in this research was 100 people using purposive sampling technique. Data collection in this research used a questionnaire. This research uses SPSS for Windows version 29. The results of the research show that Brand Image and Brand Trust have a significant effect on Brand Loyalty, Brand Image has a significant effect on Brand Loyalty and Brand Trust has a significant effect on Brand Loyalty.
Pengaruh Kompensasi dan Lingkungan Kerja Terhadap Loyalitas Karyawan: Studi Kasus Pada Karyawan CV. Duta Jaya Makmur Oggi Defa Adetya; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4010

Abstract

This study aims to determine the effect of compensation and work environment on employee loyalty (case study on employees of CV. Duta Jaya Makmur). The method used in this study is quantitative with an associative approach. The population in this study was 40 people who were employees of CV. Duta Jaya Makmur. The sampling technique used the saturated sample method with all members of the population totaling 40 respondents being used as samples. The sampling technique is non-probability sampling. The data source used in the study is the primary data source obtained from employee respondents of CV. Duta Jaya Makmur, who were selected as objects and samples in the study. Data collection was carried out directly or face to face by giving questionnaires to each respondent. Data analysis used multiple linear regression analysis. The results of the hypothesis study showed that compensation and work environment simultaneously had a positive and significant effect on employee loyalty. Compensation partially had a positive and significant effect on employee loyalty. Likewise, the work environment partially had a positive and significant effect on employee loyalty.
Pengaruh Online Customer Review, Food Influencer dan Content Marketing terhadap Tingkat Kunjungan Bakso Mas Roy Cabang Surabaya Timur Devi Khoiriyah; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1749

Abstract

This research aims to determine the influence of online customer reviews, food influencers, and content marketing on the level of customer visits at Bakso Mas Roy East Surabaya Branch. The research was carried out using quantitative methods with an associative approach, the population used was all customers of the East Surabaya branch of Mas Roy meatballs. A sample of 194 respondents who were met by the author at the research location, these results were obtained using the Slovin formula. The research results show that the online customer review variable (X1) is 0.000 < 0.05. t-calculated value -3.812 < t table 1.972 So H1 is accepted, meaning that the online customer review variable has a partially negative effect on the level of customer visits from Bakso Mas Roy. on the food influencer variable (X2) it is 0.001 < 0.05. The calculated t value is 3.320 > t table 1.972. So H2 is accepted, meaning that the food influencer variable partially influences the level of visits. content marketing variable (X3) is 0.000 < 0.05. The calculated t value is 3.947 > t table 1.972. So H0 is rejected and H3 is accepted, meaning that the content marketing variable partially influences the level of visits.
Optimalisasi Strategi Segmentation, Targeting dan Positioning dalam Meningkatkan Penjualan pada Mie Kirin Loe Gresik Ferry Fahrial Rakhmad; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1872

Abstract

This research was conducted on the basis of the rise of food and beverage businesses in Gresik Regency. The research methodology used uses a qualitative descriptive approach to determine segmentation, targeting and positioning strategies in increasing sales at the Kirin Loe Ramen Noodle business in Gresik. In collecting data, researchers carried out observations, in-depth interviews and documentation to identify segmentation, targeting and positioning of Mie Kirin Loe. Based on the results obtained by researchers, there are (1) Mie Kirin Loe segmentation including geographical, close to residential areas, near offices and industry, the demographic segment is 15-40 years old. The psychographic segment tends to be female ramen noodle consumers who have a consumptive nature and high curiosity, local people who like Padas. The consumer behavior segment wants low prices with the best product quality so that consumers are interested in coming back. (2) Targeting based on determining a responsive semi-selfservice pattern that prioritizes consumer comfort, sales potential focuses on UVP (Unique Value Product), media reach optimizes digital marketing through the Facebook, Instagram and Tiktok platforms. (3) Positioning based on attributes reflects Japanese culture starting from the logo, decoration and menu, based on the product category Kirin Loe Noodles offers a guarantee of quality, taste and uniqueness of the product that is different from others. Positioning with Japanese cultural nuances, according to price, Mie Kirin Loe adjusts prices to the specified target market and provides a varying price range from cheap to expensive.
Analisis Penerapan Segmenting, Targeting, dan Positioning dalam Kesuksesan Usaha pada Bisnis Franchise Pocong Pancong Mumtaza Rifda Maulidiyah; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2151

Abstract

One major factor that contributes to a business enterprise's success is often the result of really poor market performance. Due to this persaingan, every business owner must take action to strengthen the business that is currently being conducted by implementing a few strategies such as segmentation, targeting, and positioning. These strategies were implemented by the Pocong Pancong franchise, and as of right now, they can be applied to most types of business persaingan. The purpose of this study is to analyze the Segmenting, Targetting, and Positioning that have been carried out by the Pocong Pancong franchise using a deskriptif qualitative research method with data collection by observation, interviews, and documentation. The types and summaries of data that are used combine primary and secondary data, resulting in a profit margin in this business that focuses on behavioral segmentation.The objective that is being pursued is to use product specialization as a means of product development and market segmentation as a means of product development strategy. When positioning products, Pocong Pancong franchises do so based on price and quality, where products with higher quality than their category competitors are offered at a higher price. Due to this, the strategies of segmentation, targeting, and positioning that the Pocong Pancong franchise has implemented in order to achieve the necessary success can be emphasized.
Pengaruh Customer Experience Dan Customer Satisfaction Terhadap Pembelian Ulang Produk Hanasui Mattedorable Lip Cream (Boba Edition) Nahdila Trisna Dwi Saryono; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.2282

Abstract

The purpose of this research is to determine the influence of Customer Experience, Customer Satisfaction, and the influence of Customer Experience and Customer Satisfaction simultaneously on repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products. The method used in this research is explanatory research with a quantitative approach. With the results, Customer Experience partially has a positive and significant effect on repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products, Customer Satisfaction partially has a positive and significant effect on Repurchases of Hanasui Mattedorable Lip Cream (Boba Edition) products, and Customer Experience, and Customer Satisfaction simultaneously influence repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products.
Pengelolaan Dokumen Perjanjian Kerja Waktu Tertentu (PKWT) Karyawan Pada Perusahaan PT. Sentralsari Primasentosa Sisilia Putri K.D; Ety Dwi Susanti
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.981

Abstract

The law governing about employment in Indonesia is Act No. 13 of 2003. Basic of the employmeint reilatiionshiip iis workiing contract. Eimploymeint contract iis diiviideid iinto two typeis, nameily eimploymeint contract liimiiteid tiimei (PKWT) and thei Eimploymeint contract for an unliimiiteid tiimei (PKWTT). Workeirs' riights havei oftein beiein iignoreid. Iimpleimeintatiion of a liimiiteid tiimei eimploymeint contract (PKWT) iin labor reilatiions accordiing to Law No. 13 of 2003 on Eimploymeint iin Iindoneisiia has not run iin accordancei wiith appliicablei reigulatiions. For thei busiineiss seictor iin thei many ciity iin Iindoneisiia, reilatiiveily feiweir offeinseis commiitteid by eimployeirs reilateid to thei proviisiion of workeirs' riights. Howeiveir, thei opposiitei occurreid iin thei areia. Eimployeirs havei iignoreid thei maxiimum tiimei liimiit alloweid by Act No. 13 of 2013 on Eimploymeint about PKWT tiimei peiriiod. Grantiing riights of workeirs giivein tiimei such as wageis, hours of work and sociial seicuriity iis stiill not meit eixpeictatiions. Constraiints iin thei iimpleimeintatiion of PKWT accordiing to Law No. 13 of 2003 liieis iin two thiings, thei fiirst factor on thei iimpleimeintatiion PKWT ruleis that do not conform to thei reiquiireimeints. Eimployeirs may not reicruiit workeirs for someithiing that iis not neieideid iin thei coursei of thei company. Most of thei typei and naturei of thei work reiquiireid iis thei work that goeis iinto thei corei work of thei productiion proceiss and arei fiixeid. So iin thiis casei theirei has beiein a viiolatiion of artiiclei 59 fatal Eimploymeint Act, whiich iis causeid by thei objeict of thei work that iis prohiibiiteid by thei proviisiions of law to PKWT. Judgiing from thei facts giivein tiimei workeirs should havei swiitcheid thei status of a PKWTT, beicausei theiy havei beiein doiing work that iis fiixeid. Thei seicond factor, thei omiissiion of thei deiviiatiion PKWT proviisiions iin thei eimploymeint reilatiionshiip iis also causeid by veiry lax goveirnmeint oveirsiight of thei reialiity on thei ground and nothiing puniishmeint on artiiclei 59.
Analisis Analysis of Internal and External Factors Affecting the Share Price of Food and Beverage Sector Companies Listed on the Indonesia Stock Exchange (BEI) for the Period 2018-2023 Abyaan Basyaar Roofif; Ety Dwi Susanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5747

Abstract

This study aims to determine the analysis of the effect of Return on Equity (ROE), Earning per Share (EPS), Inflation, and Interest Rates on the Share Price of food and beverage sector companies listed on the Indonesia Stock Exchange during the period 2018-2023. This research is quantitative research using secondary data taken from data published through the Indonesia Stock Exchange and Bank Indonesia websites. The population of all food and beverage companies listed on the Indonesia Stock Exchange for the period 2018-2023 with a total of 34 companies and sampled using the documentation method on an annual scale so that 78 samples were determined. The data analysis technique in this study used multiple linear regression analysis methods. The results found are Return on Equity (ROE) and Earning per Share (EPS) contribute to Stock Prices, while Inflation and Interest Rates do not contribute to Stock Prices.
Pengaruh Affiliate Marketing, Live Shopping, Price Discount terhadap Impulse Buying Produk Hanasui di E-Commerce Shopee: Studi pada Generasi Z di Surabaya Khaula, Riska Nur; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8582

Abstract

The development of digital technology has driven significant changes in consumer behavior, particularly in online shopping activities. Generation Z, as active e-commerce users, shows a high tendency for impulse buying, especially in purchasing skincare products. The purpose of the research is to analyze whether affiliate marketing, live shopping, and price discounts influence the impulse buying of Hanasui products on Shopee. The method used falls under quantitative research with an associative causal study. The population used in this study consists of followers of the Hanasui Official Shop on Shopee, with a total of 96 respondents. The sampling technique used was non-probability sampling, which falls under purposive sampling. Based on the research results, it is concluded simultaneously that affiliate marketing, live shopping, and price discounts have a significant influence on the impulse buying variable. Partially, affiliate marketing and live shopping have been proven to significantly and positively influence impulse buying, whereas the price discount variable has been shown to have no effect.
Pengaruh Citra Merek, Inovasi Produk, dan Kualitas Produk Terhadap Keunggulan Bersaing Produk Wardah: Studi pada Masyarakat Kota Surabaya Indy Melva Adinda Marsha; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8642

Abstract

This study aims to determine the effect of brand image, product innovation, and product quality on the competitive advantage of Wardah products by the people of Surabaya. This study is quantitative by taking 100 samples. Sampling using the non-probability sampling method and using a sampling technique in the form of purposive sampling with the criteria that respondents are domiciled in Surabaya, at least 17 years old, and have purchased or used Wardah brand lipstick products at least twice. The results of this study indicate that brand image, product innovation, and product quality simultaneously have a significant effect on the competitive advantage of Wardah products. brand image, product innovation, and product quality simultaneously have a significant effect on the competitive advantage of Wardah products. Brand image partially has a positive and significant effect on the competitive advantage of Wardah products. Product quality partially has a positive and significant effect on competitive advantage in Wardah products. Product innovation partially has a positive and significant effect on competitive advantage in Wardah products.
Co-Authors Abyaan Basyaar Roofif Aditya Chandra Winata Devi Khoiriyah Elok Venanda Tessa Lonika Ema Oktavia Rahmawati Erlinda Dwi Prastiwi Ferry Fahrial Rakhmad Hendrik Agil Saputra Indy Melva Adinda Marsha Khaula, Riska Nur Laila Romadhoni Ayu Fitria Laurentina Kurniasari Mista Octavia Moh. Iqbal Prasetyo Ritonga Muhammad Khulilurrohman Mukhamad Iksan Mumtaza Rifda Maulidiyah Nadya Faisa Ramadhani Putri Buwono Nahdila Trisna Dwi Saryono Nazla Taslia Farah Oggi defa Adetya Ratna Kusumawati Putri Redyvastyo Ari Nurogo Refera Fi Sabillah Sisilia Putri K.D Sonja Andarini Talenta Aulia Moekti