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All Journal Jurnal Mirai Management International Journal of Economics, Business and Accounting Research (IJEBAR) Accounting Profession Journal (APAJI) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia International Journal of Digital Entrepreneurship and Business (IDEB) Journal La Sociale Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Novika Ayu Triany
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Efektifitas Penggunaan Media Sosial dalam Promosi Menarik Calon Mahasiswa Baru pada Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste Novika Ayu Triany; Manuel Goncalves; Elia Ardyan
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3122

Abstract

Abstract Tujuan dilakukannya penelitian ini yaitu untuk mengetahui mengenai Efektifitas Penggunaan Media Sosial dan Jenis media sosial seperti apa yang banyak digunakan dalam kegiatan promosi menarik calon mahasiswa baru pada Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Metode Penelitian yang digunakan dalam penelitian ini yaitu jenis penelitian kuantitatif dengan menggunakan metode statistik. Penelitian ini mengambil populasi seluruh mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Sampel yang diteliti dengan menggunakan rumus slovin sebanyak 100 responden atau mahasiswa. Instrumen untuk mengambil data dari responden ini adalah dengan menyebarkan kuisioner kepada mahasiswa menggunakan google form. Teknik pengujian data dengan menggunakan aplikasi statistik yaitu SPSS. Hasil dari penelitian ini adalah mempromosikan perguruan tinggi dengan menggunakan media sosial secara simultan mempengaruhi pengambilan keputusan mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste untuk memilih perguruan tinggi. Promosi di media sosial memiliki banyak manfaat, tidak hanya sekedar perkenalan perguruan tinggi secara singkat dan mudah, namun promosi dengan menggunakan visualisasi dari media sosial dapat menambah ketertarikan Mahasiswa dalam memilih dan memutuskan berkuliah di sebuah Perguruan Tinggi. Penelitian ini juga menyimpulkan bahwa Media Sosial yang paling banyak digunakan mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste adalah Facebook dan Whatsapp sehingga kedua media tersebut dapat menjadi media yang paling efektif dalam melakukan promosi menarik minat mahasiswa baru di Kota Dili - Timor Leste. Selain ketiga variabel yang disebutkan ada juga beberapa faktor lain yang mempengaruhi pemilihan perguruan tinggi oleh mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Keywords: Media Sosial, Promosi, Perguruan Tinggi, Advertisement.
Faktor-Faktor Motivasi Intrinsik Karyawan PT. XYZ (Studi pada Penerapan Strategic Holding Pejabat Eselon 3) Carolina Novi Mustikarini; Erlyta Maulidya Rahmah; Justin Wijaya; Sinar Dharmayana Putra; Novika Ayu Triany; Natali Ikawidjaja
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 3 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.808 KB) | DOI: 10.31842/jurnalinobis.v6i3.286

Abstract

Motivasi merupakan energi atau kondisi yang dapat menggerakkan setiap individu untuk mencapai tujuan organisasi perusahaan. Motivasi dibagi menjadi dua, yaitu motivasi ekstrinsik dan motivasi intrinsik. Motivasi ekstrinsik adalah suatu motivasi yang timbul dari kondisi atau lingkungan di luar individu. Motivasi intrinsik adalah motivasi yang timbul karena adanya dorongan dari dalam diri individu. PT. XYZ merupakan perusahaan dibidang industri manufaktur yang memproduksi semen dan telah didistribusikan ke seluruh Indonesia. Setelah PT. XYZ berdiri lebih dari 50 tahun, perusahaan perlu melakukan refreshment untuk mengetahui kebutuhan motivasi para karyawan dalam kepuasan kerjanya. Tujuan dari penelitian ini yaitu untuk mengetahui apa saja faktor yang merefleksikan faktor-faktor motivasi intrinsik pada penerapan strategic holding pejabat eselon 3 PT. XYZ. Penelitian ini menggunakan metode kuantitatif guna mendapatkan hasil penelitian yang diinginkan. Peneliti menggunakan metode analisis faktor konfirmatori atau Confirmatory factor analysis (CFA). Jumlah responden pada penelitian ini berjumlah 55 orang yang merupakan pejabat eselon 3 PT. XYZ. Hasil dari penelitian ini adalah faktor-faktor yang merefleksikan motivasi intrinsik pejabat eselon 3 PT. XYZ yaitu achievement, power, dan job resources.
Optimizing the performance of MSMEs through financial reporting training St Salmah Sharon; Muchtar Muchtar; Elia Ardyan; Adindah Novihartina Jafar; Yuyun Karystin Meilisa Suade; Novika Ayu Triany
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 9 No. 1 (2024): February 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v9i1.11029

Abstract

The Moncongloe District is an environment that is rich in potential with many Micro, Small, and Medium Enterprises (MSMEs). Business owners in this sector face challenges in managing business finances effectively. Limited financial knowledge is due to the fact that MSMEs do not have a financial background or formal education in this field. This makes it difficult for MSMEs to understand the terms and concepts used in financial reports. This community empowerment program aims to make a positive contribution to business development in Moncongloe District, particularly in recording business finances. The implementation method is through workshops, discussions, questions and answers, and evaluations to provide an understanding of the importance of financial reports for MSMEs. The results of the community empowerment program show that workshop participants experienced an in-depth increase in knowledge about the importance of financial reports which can improve business performance for MSME entrepreneurs and Village-Owned Enterprises (BUMDES) in Moncongloe District, Maros Regency. In addition, participants succeeded in understanding the tools for starting a business, namely the Business Model Canvas, and making simple financial records that can help community empowerment partners in developing more structured and innovative MSME businesses.
Marketing Strategy of STIE Ciputra Makassar in branding itself as an Entrepreneurship-based Private University in Makassar City Pangemanan, Aurelia Benita; Angelica Tjandra; Vlady Marcelo Sorensen; Novika Ayu Triany
Accounting Profession Journal (APAJI) Vol. 6 No. 2 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v2i6.206

Abstract

The competition of entrepreneur-based private universities in Makassar City is very competitive. Some universities present entrepreneurship as additional learning on campus, but there are also those who make it a course. This is driven by fierce job competition, where companies want employees to have attractive and superior characteristics. This factor will affect the loyalty of customers. The purpose of this study was to find out what strategy STIE Ciputra used in branding itself as an Entreprenaurship-based private university in the city of Makassar. The research data was obtained by making observations and interviews with the Head of STIE Ciputra Makassar where the author concluded that there are 2 strategies used by STIE Ciputra, namely above the line and also below the line to introduce STIE Ciputra to the wider community besides that the division of roles carried out by the leader is very helpful in managing the branding strategy.
UNDERSTAND THE CONCEPT OF BUSINESS COMMUNICATION THROUGH AI-BASED ELECTRONIC MEDIA FOR BUSINESS SUSTAINABILITY Novika Ayu Triany; St Salmah Sharon; Monalisa
Accounting Profession Journal (APAJI) Vol. 6 No. 2 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v6i2.238

Abstract

This research aims to explore the application of artificial intelligence (AI) in business communication with a focus on the concepts of responsibility, monitoring, integrity and innovation (TMII). AI has significant potential to improve the efficiency and effectiveness of business communications, but its implementation requires a responsible and ethical approach. This research provides comprehensive guidance on managing AI-based business communications by considering aspects of responsibility, monitoring, integrity and innovation, to support business sustainability.
ECOSYSTEM-BASED CRM INTEGRATION IN MULTI-UNIT UMRAH ENTERPRISES: A CASE STUDY OF TIGA MAHAREWA GROUP Harmina, Harmina; Basir, Mustika Kusuma; Burhanuddin, Fia Fauzia; Triany, Novika Ayu; Pagiling, Novieyanty
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18561

Abstract

This research explores the strategic imperative of Customer Relationship Management (CRM) integration within the Tiga Maharewa Group’s multi-unit business ecosystem, focusing on Umrah services. Qualitative inquiry and strategic analysis (IFAS/EFAS) revealed severe operational fragmentation (silos) and a critical lack of unified data, empirically positioning the firm in a strategic turnaround condition. To resolve this strategy-structure misalignment, the study developed a Conceptual Strategic Integration Model by synthesizing TOWS analysis and a revised Business Model Canvas. The proposed model is founded on Shared CRM Membership  and Collaborative Promotion, and crucially expands customer segmentation to formally incorporate Agents and External Merchants to facilitate Value Co-Creation. The study’s core contribution is a four-stage conceptual roadmap that recommends pragmatic implementation steps, from securing an executive mandate to system standardization. This model and roadmap provide a necessary strategic framework for the Tiga Maharewa Group to transform its siloed operations into a cohesive, data-driven ecosystem, ensuring enhanced efficiency, long-term competitive advantage, and alignment with the Islamic principle of Ta'awun (cooperation).
DARI LAYAR KE LARIS MANIS : SINERGI LIVE STREAMING DAN VIRAL MARKETING DALAM MEMBERDAYAKAN UMKM WISATA BERBASIS KOMUNITAS DI SULAWESI SELATAN Erwin Erwin; Yuyun Karystin Meilisa Suade; Monalisa Monalisa; Novika Ayu Triany
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5895

Abstract

Tourism in South Sulawesi holds significant potential, yet Micro, Small, and Medium Enterprises (MSMEs) within the sector frequently encounter challenges in expanding market reach and enhancing competitiveness. This study investigates the contributions of live streaming, viral marketing, and local community co-creation to the competitiveness of tourism MSMEs. This descriptive quantitative study involved 162 tourism MSME actors in South Sulawesi who actively utilize social media, have engaged in live streaming, leveraged viral moments for promotion, and collaborated with local communities. Data were collected via a 5-point Likert scale questionnaire and subsequently analyzed using PLS-SEM, processed with WarpPLS Version 8.0. The findings indicate that while live streaming does not directly enhance MSME competitiveness, it exerts a robust and positive influence on local community co-creation. Conversely, viral marketing demonstrably and significantly impacts both MSME competitiveness and local community co-creation. Most notably, local community co-creation directly and highly effectively boosts MSME competitiveness, also serving as a crucial mediator that transforms the effects of both live streaming and viral marketing into substantial gains in MSME competitiveness. These findings underscore the pivotal role of co-creation in converting the impact of digital marketing into a distinct competitive advantage.
Transformational Leadership Communication in Building Digital Culture within Higher Education Institutions Novika Ayu Triany; Muhammad Akbar; Alem Febri Sonni
Journal La Sociale Vol. 7 No. 3 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i3.3271

Abstract

This study examines the role of transformational leadership communication in building digital culture within higher education institutions. As universities face increasing pressure to adapt to rapid technological advancements, digital transformation extends beyond the adoption of technology and requires a fundamental shift in organizational culture, values, and practices. This research adopts a qualitative approach using an exploratory multiple case study design to capture in-depth insights into leadership communication processes. Data were collected through semi-structured interviews, document analysis, and observations involving academic leaders and faculty members engaged in institutional transformation initiatives. The findings reveal that visionary communication plays a crucial role in articulating a shared direction and aligning stakeholders, while dialogic communication fosters trust through open, participatory engagement. In addition, strategic communication helps manage resistance by addressing concerns, reframing change, and promoting acceptance. Communication also functions as a driver of organizational learning by enabling knowledge sharing, reflection, and continuous adaptation. The study highlights that effective leadership communication is not limited to information dissemination but involves meaning-making, relationship-building, and cultural integration. The integration of transformational and adaptive communication practices emerges as a key factor in sustaining digital transformation and embedding digital values into institutional practices. This research contributes to the literature by emphasizing the centrality of communication in leadership and digital culture development, particularly within the context of higher education in Indonesia.
Building Financial Well-Being in the Digital Era: The Interplay of Digital Financial Literacy, Financial Behavior, and Financial Socialization Khadijah Raihana Putri Nufrianto; Yuyun Suade; Powell Gian Hartono; Erwin Erwin; Novika Ayu Triany
International Journal of Digital Entrepreneurship and Business Vol 6 No 2 (2025): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : Universitas Jakarta Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid expansion of digital financial services has transformed the way individuals manage their personal finances, particularly among productive-age populations who actively engage with financial technology. While digital financial inclusion continues to increase in Indonesia, disparities between financial access and financial literacy remain a significant challenge, potentially affecting individuals' financial well-being. This study aims to examine the influence of digital financial literacy, financial behavior, and financial socialization on the financial well-being of Indonesia's productive-age population. A quantitative research design was employed using a structured online questionnaire distributed to individuals aged within the productive workforce who had at least two years of work experience and had used digital financial services. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that digital financial literacy, financial behavior, and financial socialization each have a positive and significant effect on financial well-being. Individuals with stronger digital financial competencies, healthier financial behaviors, and greater exposure to financial socialization demonstrate higher levels of financial well-being. These findings highlight the importance of integrating financial education, behavioral development, and social influences to improve financial well-being in the digital era. The study contributes to the behavioral finance literature by providing empirical evidence from Indonesia's productive-age population and offers practical implications for policymakers, financial institutions, and financial education providers in designing programs that strengthen digital financial capability and sustainable financial well-being.
Co-Authors Adindah Novihartina Jafar Alem Febri Sonni Angelica Tjandra Arianto, Arselia Stefy Basir, Mustika Kusuma Burhanuddin, Fia Fauzia Carolina Novi Mustikarini Elia Ardyan Erlyta Maulidya Rahmah Erwin Parega Harmina, Harmina Justin Wijaya Khadijah Raihana Putri Nufrianto Manuel Goncalves Monalisa Monalisa Muchtar Muchtar Muhammad Akbar Natali Ikawidjaja Pagiling, Novieyanty Pangemanan, Aurelia Benita Powell Gian Hartono Powell Gian Hartono S.E., M.M, Dr. Monalisa, Sinar Dharmayana Putra St Salmah Sharon Suade, Yuyun Karystin Meilisa Vlady Marcelo Sorensen Wilopo, Chezter Christopher Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade Yuyun Suade