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All Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
raudhatus saadah
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EDUKASI KODE KEMASAN DAN KEMASAN RAMAH LINGKUNGAN PADA UMKM JAJAN BIE PALEMBANG Erlinawati; Ira Gusti Riani; Raudhatus Saadah
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): Aptekmas Volume 7 Nomor 3 2024
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Bie's snack packaging currently still uses plastic and Stryofoam. This packaging is still commonly used by household, micro and medium entrepreneurs because it is cheaper, practical and easy to find. However, this type of packaging is not environmentally friendly. This service aims to educate about plastic packaging codes and environmentally friendly packaging for Palembang Bie Snack. This activity began with a location survey and discussion with the owners of Palembang Bie Snack regarding the problems faced in entrepreneurship. This activity was carried out offline by providing knowledge and information regarding packaging codes, types of packaging, dangers of packaging and packaging that is environmentally friendly and safe for food. It is hoped that after this training the community will have the ability to process coconut water into nata de coco.
Peningkatan Pengetahuan Sistem Pemasaran E-Commerce pada Produk Olahan Udang di Usaha Mikro Kecil Menengah Desa Sungsang Riani, Ira Gusti; Yulia Hapsari; Aldilla Sari Utami; Nia Boru Ritonga; Madyasta Anggana Rarassari; Raudhatus Saadah; Eka Nurriza Khairunnisa
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 3 No. 3 (2026): Juli: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v3i3.3403

Abstract

Sungsang Village, Banyuasin Regency, South Sumatra, is one of Indonesia’s leading shrimp-producing areas, with an annual production potential of 2,536.40 tons. This potential has encouraged the development of community-based businesses producing value-added products such as shrimp stock powder and shredded shrimp heads. However, limited knowledge of e-commerce and digital marketing has restricted market expansion. This community service program aimed to improve participants’ knowledge and skills in implementing e-commerce-based marketing through website development and digital promotion. The program consisted of training, practical workshops, and mentoring on website management and online marketing strategies delivered by competent facilitators. Program effectiveness was evaluated using pre-test and post-test assessments supported by SWOT analysis. The results demonstrated improved participant understanding of e-commerce-based marketing, while the SWOT analysis identified stronger marketing capabilities and broader business opportunities. These findings indicate that integrating digital marketing education with website-based mentoring can enhance the competitiveness, marketing effectiveness, and business sustainability of community-based seafood processing enterprises.
Co-Authors Aldilla Sari Utami Eka Nurriza Khairunnisa Erlinawati Ira Gusti Riani Madyasta Anggana Rarassari Nia Boru Ritonga Raymundus Genty Laras Riani, Ira Gusti Rizki Eka Puteri Yulia Hapsari