Garuda - Garba Rujukan Digital

CONTENT ON SPORTS PRODUCT INDUSTRY WEBSITES: DIGITAL MARKETING ANALYSIS Ayu Angelina Pasaribu; Agus Ruhimat; Agus Dedi Subagja; Ilham Kamaruddin; Reza Saeful Rachman
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

The sports industry is an industry that has significant revenue potential. This can then be further optimized with proper marketing. Digital marketing through a website is a marketing step that has relatively good potential. This research will determine how digital marketing is carried out for sports products through websites. This research will be conducted using a qualitative approach. The data used in this study is secondary data derived from the results of previous research and studies. This study found that the website can function as a medium for spreading information related to sports products, especially products that have just come out. Then the help of SEO can increase the website’s optimization so that it will be on the first page of searches using Google so that, in the end, it will increase the amount of traffic on the website.

Analisis Tenaga Kerja di Sektor Industri di Indonesia Menggunakan Pendekatan GMMM Ayu Angelina Pasaribu; Ahmad Albar Tanjung; Sukardi Sukardi; Paidi Paidi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 1 (2023)
Publisher : Universitas Muhammadiyah Surabaya

AbstrakÂ Dalam melaksanakan proses pembangunan ada hal yg sangat krusial buat menopang aktivitas pembangunan yaitu ialah Tenaga kerja, tenaga kerja sangat krusial bagi pembangunan ekonomi sebab peranan tenaga kerja merupakan galat satu faktor produksi yg akan mempengaruhi hasil Penyerapan tenaga kerja tadi diharapkan dalam distribusi pendapatan yang nantinya akan berdampak di pembangunan ekonomi. Tujuan penelitian ini merupakan memodelkan penyerapan energi kerja sektor industri dan melihat imbas elastisitas jangka pendek juga jangka panjangnya. Variabel yg diduga menghipnotis penyerapan tenaga kerja sektor industri di Indonesia antara lain, PDRB, UMP, dan produktivitas energi kerja. contoh yg digunakan artinya regrei data panel bergerak maju menggunakan menggunakan GMM Arellano-Bond. berasal yang akan terjadi pemodelan membagikan bahwa secara jangka pendek serta jangka panjang, penyerapan energi kerja sektor industri di Indonesai ditentukan oleh nilai PDRB, UMP, dan ipmÂ Kata kunci: Tenaga Kerja pada Sektor Industri, PDRB, Upah, PDRB, IPM, tenaga IPM Â Pendekatan GMM Arellano-Bond.

DAMPAK ANCAMAN RESESI EKONOMI DUNIA TERHADAP INDUSTRI KELAPA SAWIT Sutejo Parangin Angin; Aiyub Yahya; Ayu Angelina Pasaribu
Ekonis: Jurnal Ekonomi dan Bisnis Vol 25, No 1 (2023): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v25i1.3807

The increasing global demand for vegetable oils over the last few decades has led to an increase in income in every country in the world in the palm oil industry. The palm oil industry has contributed to economic growth as well as triggering increased incomes, creating jobs, and reducing poverty among agricultural and non-agricultural households. The World Bank also announced a complaint with the theme Commodity Markets Outlook: The Impact of the War in Ukraine on Commodity Markets. The consequences of the Russo-Ukraine War in the 2022 period resulted in an increase in world commodity prices due to the response to the Russian-Ukrainian war. With both complaints reported, the whole world must take steps to mitigate the threat of inflation and economic recession in the next three years (2022-2023). This research uses a literature review approach. In this literature review, it is found that the world economy is expected to experience a recession accompanied by inflation (stagflation). Internationally, slowing economic growth could weaken the purchasing power of the global community. In Europe, India, China, sub-Saharan Africa and North Africa, which are the main market areas for palm oil, economic growth has slowed and inflation has been relatively high. This situation has caused the purchasing power of palm oil importing countries to decline due to the economic recession and production costs to increase due to high global inflation. Keywords: World economic recession, Inflation, Palm Oil Industry.

The Effect of Local Government Spending For Education and Health on Grdp and Human Development Index in North Labuhanbatu District Ayu Angelina Pasaribu*; Sutejo Perangin Angin; Irsad Irsad; Dede Ruslan
Riwayat: Educational Journal of History and Humanities Vol 6, No 1 (2023): Economic History, Education Media, and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i1.29449

This study aims to analyze and determine the effect of government spending on education and health on GRDP and the human development index in North Labuhanbatu District. The data used in this research is secondary data in 2017-2021. The analysis tool used is path analysis. The software used to carry out the analysis is IBM SPSS Version 20. The results of the analysis show that an increase in government spending on education has a positive and insignificant effect on GRDP in North Labuhanbatu Regency . These results are in accordance with the hypothesis but not significant in terms of triggering an increase in GRDP. This could be due to the fact that educated graduates are still not optimal in absorbing labor in accordance with the demand for available jobs. The increase in government spending on health has a positive and significant effect on GRDP in North Labuhanbatu District. It can be concluded that there is a significant impact from the increase in the health sector budget spending on increasing GRDP in North Labuhanbatu Regency. Because GRDP will increase if everyone enjoys maximum health facilities.

The Effect of Local Government Spending For Education and Health on Grdp and Human Development Index in North Labuhanbatu District Ayu Angelina Pasaribu*; Sutejo Perangin Angin; Irsad Irsad; Dede Ruslan
Riwayat: Educational Journal of History and Humanities Vol 6, No 1 (2023): Economic History, Education Media, and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i1.29449

This study aims to analyze and determine the effect of government spending on education and health on GRDP and the human development index in North Labuhanbatu District. The data used in this research is secondary data in 2017-2021. The analysis tool used is path analysis. The software used to carry out the analysis is IBM SPSS Version 20. The results of the analysis show that an increase in government spending on education has a positive and insignificant effect on GRDP in North Labuhanbatu Regency . These results are in accordance with the hypothesis but not significant in terms of triggering an increase in GRDP. This could be due to the fact that educated graduates are still not optimal in absorbing labor in accordance with the demand for available jobs. The increase in government spending on health has a positive and significant effect on GRDP in North Labuhanbatu District. It can be concluded that there is a significant impact from the increase in the health sector budget spending on increasing GRDP in North Labuhanbatu Regency. Because GRDP will increase if everyone enjoys maximum health facilities.

Analisis Inflation Targeting Framework (ITF) dan Perubahan Respon Kebijakan Moneter Pasaribu, Ayu Angelina; Pratomo, Wahyu Ario; Tanjung, Ahmad Albar
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 3 (2024): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i3.10856

The purpose of this study is to determine how the implementation of inflation targeting framework (ITF) and how the changes in monetary policy response. The data period starts from 2014 to 2023, with monthly data. The data analysis method used is a model of two interrelated simultaneous equations, called Two Stage Least Square (2SLS). The results of this study explain that the exogenous variables in the first equation of real interest rates, inflation, inflation gap, output gap have a positive and significant effect on the BI rate. Exogenous variables in the second equation, namely inflation target, BI rate, exchange rate, WTI world oil price have a positive and significant effect on inflation. However, the output gap has a negative and significant effect on inflation, and the money supply has no significant effect on inflation. The change in monetary policy response is seen from the increase or decrease of BI rate by 25 Basis points.

ANALISIS KEMISKINAN DI PROVINSI ACEH DENGAN PEMODELAN PANEL DINAMIS Ruslan, Dede; Pasaribu, Ayu Angelina; Parangin Angin, Sutejo
Jurnal Ilmiah Ekonomi Bisnis Vol 30, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i1.8141

Provinsi Aceh merupakan salah satu provinsi di Indonesia yang mengalami tingginya angka kemiskinan. Oleh karena itu kemiskinan di Aceh terus menjadi subjek diskusi yang hangat, ditambah lagi Pandemi COVID-19 meluluh-lantakkan banyak sistem kehidupan di seluruh dunia, memperburuk kondisi ini.Pada studi ini data yang digunakan adalah panel dinamis yang mencakup 23 kabupaten di Provinsi Aceh antara tahun 2014 sampai dengan tahun 2024. Penelitian ini menggunakan pendekatan Generalized Method of Moments (GMM). Hasil penelitian menghasilkan bahwa dengan pendugaan FEM (Fixed Effect Model) kesenjangan nilai konvergen rendah, ini lebih kecil dibandingkan dengan pendugaan PLS dengan kecepatan konvergen lebih besar dari pendugaan FDGMM (First Difference GMM). Kesenjangan yang memberikan kontribusi paling tinggi adalah dengan pendugaan SYSGMM (System GMM) dengan konvergen lebih besar dibandingnkan pendugaan FEM, PLS (Partial Least Square) dan FDGMM. Dengan demikian, estimasi SYSGMM merupakan model yang optimal dalam pendugaan parameter elastisitas jangka pendek dan jangka panjang dalam menurunkan kemiskinan.

Optimizing Micro, Small, and Medium Business Ecosystem Elements to Improve the Economic Competitiveness of North Sumatra Pasaribu, Ayu Angelina; Butar Butar, Riyani
Journal of Sustainable Economics Vol. 3 No. (2) (2025): Journal of Sustainable Economics
Publisher : TALENTA PUBLISHER UNIVERSITAS SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jse.v3i(2).23390

Micro, small, and medium enterprises (MSMEs) have long been an important pillar in driving economic growth. This study aims to analyze the MSME ecosystem in relation to competitiveness in North Sumatra Province. This research uses the Vector Autoregression Error Correction model. The results show that in the short term, there is an increase in access to capital, which significantly and positively affects income. This is consistent in the long term, where there is a positive and significant effect of increased access to capital in driving the system towards long-term equilibrium. Increased adoption of internet technology has a positive and significant effect. Long-term analysis shows a positive coefficient for internet technology adoption. In the short term, not receiving guidance/training/counseling (BPP) shows a positive and significant effect. However, long-term findings show a negative and significant impact. Short-term findings show that the bank loan variable has a negative and significant impact, which is consistent with long-term findings.

Penguatan Ekosistem UMKM untuk Meninngkatkan Pendapatan UMKM di Provinsi Sumatera Utara Ayu Angelina Pasaribu; Herry Daniel Laurent Marpaung; Yosie Gabriela Panjaitan; Lestari Sihite; Fajar Solidman Larosa
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 3 No. 1 (2026): Januari: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v3i1.2839

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in accelerating regional economic growth and improving community welfare. However, MSMEs in North Sumatra Province continue to face various challenges, particularly limited access to capital, low adoption of digital technology, and insufficient business assistance. This community service program aims to strengthen the MSME ecosystem through integrated empowerment initiatives, including facilitating access to financing, enhancing the use of internet-based technologies, and improving the capacity of MSME actors. The methods applied include business mentoring, training activities, and analysis of MSME performance in both short-term and long-term perspectives. The results indicate that expanded access to capital and increased adoption of digital technology contribute positively and significantly to MSME income growth in both the short and long term. Interestingly, the absence of guidance, training, and extension services shows a positive correlation with income in the short term but has a significant negative impact on business sustainability and stability in the long term. Furthermore, reliance on bank loans consistently demonstrates a significant negative effect on MSME performance across both analytical periods. These findings highlight the importance of building a sustainable MSME ecosystem through continuous mentoring, improved financial literacy, and adaptive digital transformation to ensure long-term business resilience.

Penyuluhan Strategi Mitigasi Pinjaman Online Ilegal melalui Edukasi Digitalisasi Ekonomi untuk Mewujudkan Masyarakat Cerdas Finansial di Puskesmas PB Selayang II Kecamatan Medan Selayang Panjaitan, Yosie Gabriela; Pasaribu, Ayu Angelina; Sihite, Lestari
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 6 No 1 (2026): Juni 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Perkembangan teknologi digital telah memberikan kemudahan dalam akses layanan keuangan, termasuk pinjaman online (pinjol). Namun, kemudahan tersebut juga diiringi dengan maraknya praktik pinjaman online ilegal yang merugikan masyarakat, terutama dari sisi bunga tinggi, penyalahgunaan data pribadi, serta intimidasi penagihan. Pinjaman online ilegal (pinjol ilegal) telah menjadi ancaman serius bagi kesejahteraan masyarakat Indonesia, khususnya di wilayah perkotaan seperti Kecamatan Medan Selayang. Fenomena ini dipicu oleh rendahnya literasi keuangan digital masyarakat serta tingginya kebutuhan akses modal cepat tanpa melalui prosedur perbankan formal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kesadaran masyarakat terhadap bahaya pinjaman online ilegal melalui edukasi digitalisasi ekonomi sebagai strategi mitigasi. Kegiatan dilaksanakan di Puskesmas PB Selayang II, Kecamatan Medan Selayang, dengan melibatkan 45 peserta yang terdiri atas pasien, pegawai puskesmas, dan masyarakat umum di sekitar wilayah tersebut. Metode yang digunakan meliputi penyuluhan interaktif, diskusi, serta simulasi penggunaan platform keuangan digital yang legal dan terpercaya. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai ciri-ciri pinjol ilegal, regulasi Otoritas Jasa Keuangan (OJK), dan alternatif solusi keuangan berbasis teknologi yang aman. Diharapkan kegiatan ini dapat menjadi langkah awal terwujudnya masyarakat cerdas finansial yang mampu memanfaatkan teknologi digital secara bijak dan bertanggung jawab.

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