Article Per Year (5 Year)
p-Index From 2021 - 2026
2.607
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Economics and Digital Business Review Journal Economy And Currency Study (JECS) Journal of Economics and Business UBS Yumary: Jurnal Pengabdian kepada Masyarakat Nusantara Hasana Journal Jurnal Studi Inovasi Indonesian Community Journal E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Jurnal Pemberdayaan Ekonomi Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Roslina
Fakultas Ekonomi Dan Bisnis, Manajemen, Universitas Lampung, Bandar Lampung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Pengembangan Digitalisasi Pemasaran UMKM Pada Kelompok Pengolah dan Pemasar Ikan Waluya Kota Bandar Lampung Dicky Rizky Ramadhan Effendi; Mutiara Aziza Ramadhani; Surya Baskara Saputra; Annisa Citra Wulandari; Ikhwan Victhori; Mahrinasari Mahrinasari; Roslina Roslina
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4678

Abstract

Digital marketing channels can be done by utilizing social media and e-commerce. The presence of social media is very important and needed, including being able to use it to improve business by promoting its products, especially for small businesses or Micro, Small and Medium Enterprises (MSMEs). Marketing and sales that still use conventional methods is the main problem that the government has paid attention to so that MSMEs reach a wider market, where there are still many MSMEs that do not use the internet for their business through social media or eCommerce. Participants in this activity are MSMEs, anchovy craftsmen, Pulau Pasaran Province. Lampung which is called the Waluya Fish Processing and Marketing Group (Poklahsar). This activity was attended by 6 participants consisting of the chairman and core team of the business group who were actively involved in business development. This activity uses the Community-Centered Development (CCD) method with stages of preparation, socialization, CCD and mentoring. The results of the activity showed that participants were able to create interesting content independently and interestingly (Facebook, Instagram and TikTok). The successful development of MSME Marketing Digitalization also requires support from the Government's role in continuing to provide development and marketing education, especially product advertising, to increase social media account traffic more quickly.
Pengaruh Festival Belanja Daring Terhadap Niat Beli Melalui Aplikasi Lazada Indonesia Meriska Saharani; Roslina Roslina
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.260

Abstract

Pertumbuhan jumlah pengguna internet memberikan peluang dan tantangan bagi perusahaan e-commerce untuk menarik niat beli konsumen. Festival belanja daring merupakan strategi yang dapat digunakan untuk menarik niat partisipasi konsumen dalam belanja daring. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh strategi festival belanja daring Lazada terhadap niat beli konsumen melalui aplikasi. Data yang digunakan dalam penelitian ini dikumpulkan melalui kuesioner yang dibagikan secara digital menggunakan metode purposive sampling. Sampel pada penelitian ini adalah konsumen yang pernah melakukan pembelian Lazada melalui aplikasi dan berniat melakukan pembelian saat festival belanja daring, dengan total 220 responden. Desain penelitian ini adalah kuantitatif dengan menggunakan analisis linear regresi berganda. Hasil penelitian menunjukkan bahwa partisipasi massa yang menular, promosi harga yang menggiurkan, dan kekayaan kategori promosi berpengaruh positif dan signifikan terhadap niat beli. Sedangkan aktivitas promosi yang menyenangkan tidak berpengaruh positif dan signifikan terhadap niat beli. Hasil R Square menunjukkan nilai 47,5%. Artinya, 52,5% variasi dalam niat beli dapat dijelaskan oleh variabel lainnya yang tidak diteliti dalam penelitian ini.
PENGARUH EMOTIONAL EXPERIENCE DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI KEPUASAN WISATAWAN PRINGSEWU RANCH AND RESTO Aulia Octaviani; Roslina Roslina; Mudji Rachmat Ramelan
Nusantara Hasana Journal Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i12.2171

Abstract

Tourism is one of the industrial sectors currently experiencing growth, evidenced by the surplus of service exports in the Indonesian tourism industry. The tourism sector in Indonesia shows a positive national trend, namely cultural immersion, health and wellness tourism, and eco-tourism, the impact of which is felt by Lampung province. In line with the latest tourism trends, the Pringsewu Ranch and Resto tourist attraction has become one of the destinations that has experienced a positive impact with an increase in the number of visits. This study aims to analyze the influence of emotional experience and destination image on revisit intentions through tourist satisfaction by studying the Pringsewu Ranch and Resto tourist attraction in Pringsewu, Lampung. This study was conducted due to a research gap related to the inconsistency of the influence of destination image on revisit intentions in several previous studies, as well as the still limited research that uses the emotional aspect (emotional experience) of tourist destinations. Data collection for this study was carried out through a questionnaire survey method from 160 respondents using a purposive sampling method. Data analysis was carried out using the PLS-SEM data processing tool. The results of the study indicate that emotional experience and destination image have an influence on revisit intentions both directly and indirectly through the mediating variable, namely tourist satisfaction. This research provides practical insights for the tourism industry in increasing tourist return visits by enhancing tourist satisfaction through enhanced emotional experiences and destination image.
THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION WITH FOMO AS A MEDIATING VARIABLE: A STUDY OF ADIDAS SAMBA PRODUCTS Khairunnisaa Khairunnisaa; Roslina Roslina; Yuniarti Fihartini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/tqpz8t10

Abstract

The purpose of this study is to examine the influence of social media marketing and brand awareness on purchase intention, with Fear of Missing Out (FoMO) as a mediating variable, among consumers of Adidas Samba products. This study employs a quantitative approach using purposive sampling. 260 respondents were selected based on the criteria of having knowledge about Adidas Samba product information obtained through social media and being aware of Adidas Samba as part of the Adidas brand. Data analysis was conducted using SEM-PLS. The results found that social media marketing and brand awareness have a positive and significant influence on purchase intention, brand awareness has a positive and significant influence on FoMO, whereas social media marketing has no significant influence on FoMO. FoMO was found to have a positive and significant influence on purchase intention. The mediation test results showed that FoMO does not mediate the effect of social media marketing on purchase intention but is able to positively and significantly mediate the relationship between brand awareness and purchase intention.
Pelatihan Pembuatan Media Pmbelajaran Berbasis Canva AI dan Gamifikasi untuk Meningkatkan Kreativitas Guru SDN 1 Sumber Agung: Penelitian Muhammad Nurwahidin; Riswandi; Roslina; Hesti Apala; Restiyanita; Akmal Nur; Anugerah Hisyam Safaat
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4744

Abstract

The training titled Developing Learning Media Using Canva AI and Gamification to Enhance Teacher Creativity at SDN 1 Sumber Agung was conducted to strengthen teachers’ ability to produce creative and interactive digital learning media that meet the needs of elementary school students. This study aims to describe the results of the training evaluation and analyze its impact on improving teacher creativity. A quantitative descriptive method was used, with data collected through a post-training evaluation questionnaire. The results show that teachers’ understanding of the material reached 89%, ease of technology use scored 86%, material relevance reached 92%, and overall satisfaction reached 90%. These findings indicate that the training was highly effective in enhancing teachers’ competencies, particularly in utilizing Canva AI and gamification elements to create engaging learning media. The results align with Mayer’s Cognitive Theory of Multimedia Learning, which emphasizes the importance of integrating visual and textual information to support cognitive processing. Overall, the training produced positive impacts, including increased creativity, improved digital literacy, and greater readiness among teachers to meet the demands of 21st-century learning.
Pengaruh Content Marketing dan Dukungan Influencer Terhadap Niat Beli Konsumen Produk MS Glow Pada E-Commerce Shopee (Studi Konsumen MS Glow di Bandar Lampung) Yuni Ardiyanti; Roslina Roslina; Mudji Rachmat Ramelan
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1242

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh content marketing dan dukungan influencer terhadap niat beli produk MS Glow pada e-commerce Shopee. Populasi dalam penelitian ini adalah masyarakat Bandar Lampung yang telah membeli produk MS Glow di e-commerce Shopee dan telah melihat content marketing serta pemasaran yang dilakukan oleh influencer produk MS Glow pada e-commerce Shopee. Menggunakan teknik non-probability sampling dengan pendekatan purposive sampling sebanyak 140 sampel. Sebagai penelitian kuantitatif, maka data diambil melalui penyebaran kuisioner menggunakan Google Form. Metode analisis data yaitu analisis deskriptif menggunakan software SPSS For Windows 26. Hasil penelitian menunjukkan bahwa content marketing dan dukungan influencer berpengaruh signifikan terhadap niat beli konsumen. Perusahaan MS Glow harus membuat content marketing yang dapat dipercaya. Content marketing tidak dibuat dengan durasi yang begitu panjang dan tidak berisi konten teks. Dukungan influencer dalam me review produk MS Glow harus jujur sehingga apa yang disampaikan dapat dipercaya oleh konsumen.
PENGARUH ENVIRONMENTAL KNOWLEDGE DAN GREEN MARKETING TERHADAP PURCHASE INTENTION DENGAN MEDIASI ENVIRONMENTAL ATTITUDE PADA KOPI STARBUCKS Selin Faradina; Yuniarti Fihartini; Roslina Roslina
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 4 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/31yyxn25

Abstract

This study aims to examine the effects of Environmental Knowledge and Green Marketing on Purchase Intention, with Environmental Attitude serving as a mediating variable among Starbucks consumers. This research employed a quantitative approach using a survey method. Data were collected from 210 respondents who met the predetermined criteria and were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that environmental knowledge has a positive and significant effect on both environmental attitude and purchase intention. Similarly, green marketing positively and significantly influences environmental attitude and purchase intention. Furthermore, environmental attitude has a positive and significant effect on purchase intention. The mediation analysis demonstrates that environmental attitude significantly mediates the relationships between environmental knowledge and purchase intention, as well as between green marketing and purchase intention. These findings indicate that increasing consumers’ environmental knowledge and implementing effective green marketing strategies can foster more positive environmental attitudes, which in turn enhance consumers’ intention to purchase Starbucks products. This study provides practical implications for companies to strengthen environmental education initiatives and consistently implement green marketing strategies to increase consumer purchase intention while supporting sustainable business practices.
Co-Authors Adhitya Tri Oktavian Akmal Nur Alfath Muharom Sudrajat Annisa Citra Wulandari Anugerah Hisyam Safaat Aulia Octaviani Aviati S., Yuniar Dicky Rizky Ramadhan Effendi Dwi Asri Siti Ambarwati Endro Prasetyo Wahono Fitra Dharma Gita Audria Salsabila Hesti Apala Ikhwan Victhori Irma Fitriyani Jimad, Habibullah Karla Aisyah Putri Khairunnisaa Khairunnisaa Kotiyah Kotiyah Mahrinasari Mahrinasari Meriska Saharani Muhammad Adha Agung Mulyana Muhammad Intan Intan Haris Mutiara Aziza Ramadhani Nitami Sari Nova Mardiana Nurwahidin, Muhammad Nuzul Inas Nabila Nuzul Inaz Nabila Ramelan, Mudji Rachmat Rangga Syatria Restiyanita Riky Andria Riswandi, Riswandi Selin Faradina Shahnaz Rafika Surya Baskara Saputra yenni agustina Yuni Ardiyanti Yuniarti Fihartini