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All Journal Journal of Economic, Bussines and Accounting (COSTING) Economics and Digital Business Review Journal Economy And Currency Study (JECS) Journal of Economics and Business UBS Yumary: Jurnal Pengabdian kepada Masyarakat Nusantara Hasana Journal Jurnal Studi Inovasi Indonesian Community Journal E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Jurnal Pemberdayaan Ekonomi Innovative: Journal Of Social Science Research
Roslina
Fakultas Ekonomi Dan Bisnis, Manajemen, Universitas Lampung, Bandar Lampung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengembangan Digitalisasi Pemasaran UMKM Pada Kelompok Pengolah dan Pemasar Ikan Waluya Kota Bandar Lampung Dicky Rizky Ramadhan Effendi; Mutiara Aziza Ramadhani; Surya Baskara Saputra; Annisa Citra Wulandari; Ikhwan Victhori; Mahrinasari Mahrinasari; Roslina Roslina
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4678

Abstract

Digital marketing channels can be done by utilizing social media and e-commerce. The presence of social media is very important and needed, including being able to use it to improve business by promoting its products, especially for small businesses or Micro, Small and Medium Enterprises (MSMEs). Marketing and sales that still use conventional methods is the main problem that the government has paid attention to so that MSMEs reach a wider market, where there are still many MSMEs that do not use the internet for their business through social media or eCommerce. Participants in this activity are MSMEs, anchovy craftsmen, Pulau Pasaran Province. Lampung which is called the Waluya Fish Processing and Marketing Group (Poklahsar). This activity was attended by 6 participants consisting of the chairman and core team of the business group who were actively involved in business development. This activity uses the Community-Centered Development (CCD) method with stages of preparation, socialization, CCD and mentoring. The results of the activity showed that participants were able to create interesting content independently and interestingly (Facebook, Instagram and TikTok). The successful development of MSME Marketing Digitalization also requires support from the Government's role in continuing to provide development and marketing education, especially product advertising, to increase social media account traffic more quickly.
Pengaruh Festival Belanja Daring Terhadap Niat Beli Melalui Aplikasi Lazada Indonesia Meriska Saharani; Roslina Roslina
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.260

Abstract

Pertumbuhan jumlah pengguna internet memberikan peluang dan tantangan bagi perusahaan e-commerce untuk menarik niat beli konsumen. Festival belanja daring merupakan strategi yang dapat digunakan untuk menarik niat partisipasi konsumen dalam belanja daring. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh strategi festival belanja daring Lazada terhadap niat beli konsumen melalui aplikasi. Data yang digunakan dalam penelitian ini dikumpulkan melalui kuesioner yang dibagikan secara digital menggunakan metode purposive sampling. Sampel pada penelitian ini adalah konsumen yang pernah melakukan pembelian Lazada melalui aplikasi dan berniat melakukan pembelian saat festival belanja daring, dengan total 220 responden. Desain penelitian ini adalah kuantitatif dengan menggunakan analisis linear regresi berganda. Hasil penelitian menunjukkan bahwa partisipasi massa yang menular, promosi harga yang menggiurkan, dan kekayaan kategori promosi berpengaruh positif dan signifikan terhadap niat beli. Sedangkan aktivitas promosi yang menyenangkan tidak berpengaruh positif dan signifikan terhadap niat beli. Hasil R Square menunjukkan nilai 47,5%. Artinya, 52,5% variasi dalam niat beli dapat dijelaskan oleh variabel lainnya yang tidak diteliti dalam penelitian ini.
PENGARUH EMOTIONAL EXPERIENCE DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI KEPUASAN WISATAWAN PRINGSEWU RANCH AND RESTO Aulia Octaviani; Roslina Roslina; Mudji Rachmat Ramelan
Nusantara Hasana Journal Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i12.2171

Abstract

Tourism is one of the industrial sectors currently experiencing growth, evidenced by the surplus of service exports in the Indonesian tourism industry. The tourism sector in Indonesia shows a positive national trend, namely cultural immersion, health and wellness tourism, and eco-tourism, the impact of which is felt by Lampung province. In line with the latest tourism trends, the Pringsewu Ranch and Resto tourist attraction has become one of the destinations that has experienced a positive impact with an increase in the number of visits. This study aims to analyze the influence of emotional experience and destination image on revisit intentions through tourist satisfaction by studying the Pringsewu Ranch and Resto tourist attraction in Pringsewu, Lampung. This study was conducted due to a research gap related to the inconsistency of the influence of destination image on revisit intentions in several previous studies, as well as the still limited research that uses the emotional aspect (emotional experience) of tourist destinations. Data collection for this study was carried out through a questionnaire survey method from 160 respondents using a purposive sampling method. Data analysis was carried out using the PLS-SEM data processing tool. The results of the study indicate that emotional experience and destination image have an influence on revisit intentions both directly and indirectly through the mediating variable, namely tourist satisfaction. This research provides practical insights for the tourism industry in increasing tourist return visits by enhancing tourist satisfaction through enhanced emotional experiences and destination image.
THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION WITH FOMO AS A MEDIATING VARIABLE: A STUDY OF ADIDAS SAMBA PRODUCTS Khairunnisaa Khairunnisaa; Roslina Roslina; Yuniarti Fihartini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/tqpz8t10

Abstract

The purpose of this study is to examine the influence of social media marketing and brand awareness on purchase intention, with Fear of Missing Out (FoMO) as a mediating variable, among consumers of Adidas Samba products. This study employs a quantitative approach using purposive sampling. 260 respondents were selected based on the criteria of having knowledge about Adidas Samba product information obtained through social media and being aware of Adidas Samba as part of the Adidas brand. Data analysis was conducted using SEM-PLS. The results found that social media marketing and brand awareness have a positive and significant influence on purchase intention, brand awareness has a positive and significant influence on FoMO, whereas social media marketing has no significant influence on FoMO. FoMO was found to have a positive and significant influence on purchase intention. The mediation test results showed that FoMO does not mediate the effect of social media marketing on purchase intention but is able to positively and significantly mediate the relationship between brand awareness and purchase intention.
Co-Authors Adhitya Tri Oktavian Alfath Muharom Sudrajat Annisa Citra Wulandari Aulia Octaviani Aviati S., Yuniar Dicky Rizky Ramadhan Effendi Dwi Asri Siti Ambarwati Endro Prasetyo Wahono Fitra Dharma Gita Audria Salsabila Ikhwan Victhori Irma Fitriyani Jimad, Habibullah Karla Aisyah Putri Khairunnisaa Khairunnisaa Kotiyah Kotiyah Mahrinasari Mahrinasari Meriska Saharani Muhammad Adha Agung Mulyana Muhammad Intan Intan Haris Mutiara Aziza Ramadhani Nitami Sari Nova Mardiana Nuzul Inas Nabila Nuzul Inaz Nabila Ramelan, Mudji Rachmat Rangga Syatria Riky Andria Shahnaz Rafika Surya Baskara Saputra yenni agustina Yuniarti Fihartini