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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Management and Economics Journal (MEC-J) Alignment: Journal of Administration and Educational Management Jurnal Administrasi dan Manajemen Perspektif Pendidikan dan Keguruan Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Pemasaran Digital Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen Dayasaing
Yusita Titi Hapsari
Universitas PGRI Argopuro Jember
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Keputusan Pembelian Konsumen Ditinjau dari Harga dan Brand Image pada Restorant Fastfood Mcdonald’s Jember Fitrotullaili Aulina Rizqi; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.17047

Abstract

This study aims to analyze the influence of price and brand image on consumer purchasing decisions at McDonald's fastfood restaurants in Jember Regency. This phenomenon is interesting because of the dynamics of modern lifestyles and global socio-political issues that influence consumer perceptions. The research method used is a quantitative approach by distributing questionnaires to 120 MCDonald's Jember customer respondents using a purposive sampling technique. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and hypothesis tests (t-test and F-test). The results of the study partially show that price has a positive and significant effect on purchasing decisions (t=2.152; Sig.=0.033). The brand image variable also has a dominant and significant positive effect (t=10.363; Sig.<0.001). Simultaneously, both variables have a significant effect on purchasing decisions with a value of F=134.720 and a contribution of influence (R2) of 69.7%. These findings confirm that affordability through value-for-money packages and strong brand reputation are key factors for Jember consumers in choosing McDonald's as their primary culinary choice.
Perceived Organizational Support On Employee Satisfaction and Performance of Community Health Center Employees Novi Ariati Ning Tias; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
MEC-J (Management and Economics Journal) Vol 10, No 2 (2026)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v10i2.41329

Abstract

This study aims to analyze the influencePerceived Organizational Support (POS) on job satisfaction and performance of non ASN employees at Wuluhan Community Health Center. Non ASN employees have an important role in health services, but face limited welfare and high workloads. The study population consisted of 77 employees. A purposive sample of 37 non ASN employees was selected based on predefined inclusion criteria, namely employees with non ASN employment status who had worked for at least one year and were actively working during the data collection period. Total sampling was not employed because the study specifically focused on non ASN employees who met these eligibility criteria, while the remaining employees did not fit the research objectives. Data were collected using validated and reliable questionnaires and analyzed through classical assumption tests, hypothesis testing, and path analysis. The findings indicate that Perceived Organizational Support positively influences job satisfaction and employee performance. Job satisfaction also has a positive effect on employee performance and serves as a mediator in the relationship between Perceived Organizational Support and employee performance. These findings highlight the importance of strengthening organizational support to improve both job satisfaction and the performance of non ASN employees.
Co-Authors Adam Maulana Adimas Ilham Aminullah Alviano Lanza Anggita Intan Permatasari Asalia Melandri Devi Alfia Fitrotullaili Aulina Rizqi Hanif Hadinata Utama Lucky Wahyu Prasetyo Nike Norma Epriliyana Novi Ariati Ning Tias Nursyamsida Tohari Olga Fatmah Rahmawati Roro Aditya Novi Wardhani Shendy Andrie Wijaya Sofiana Sofiana Wulan Suci Kurnia Sari Yofi Tri Septiyaningrum