Article Per Year (5 Year)
p-Index From 2021 - 2026
1.884
P-Index
This Author published in this journals
All Journal Jurnal Keuangan dan Perbankan Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) International Journal of Financial, Accounting, and Management Jurnal Pendidikan dan Konseling Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Akuntansi Bisnis & Manajemen (ABM) Journal Research of Social Science, Economics, and Management West Science Business and Management IIJSE Strata Business Review International Journal of Economics, Business and Innovation Research Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science
Widhy Tri Astuti
Faculty Of Economics And Business, Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
The Influence of Word of Mouth, Packaging, Price Perception, and Product Quality on the Purchasing Decision of Bolu Kelapa Gumregah Primasari, Naresthi; Astuti, Widhy Tri; Arif, Nina Fapari
Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 2 (2025): June
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v2i2.384

Abstract

This study investigates the influence of word of mouth, packaging, price perception, and product quality on consumer purchasing decisions for Bolu Kelapa Gumregah, a locally produced cake by KEP Desa PRIMA Gumregah in Gunungkidul, Yogyakarta. As a flagship product rooted in local cultural practices such as ulih-ulih, understanding consumer decision-making is critical for sustaining its market growth. Employing an explanatory research design and survey methodology, data were collected from 50 purposively selected consumers and analyzed using multiple linear regression. The results reveal that while the four variables collectively have a significant effect (F = 43.470; p < 0.001) and explain 65.6% of the variance in purchasing decisions, only price perception demonstrates a positive and statistically significant individual effect (β = 0.709; p < 0.001). Word of mouth, packaging, and product quality show no significant individual impact. These findings underscore the dominant role of price perception in consumer behavior and highlight the need for strategic marketing efforts focused on perceived value. The study contributes to the literature on community-based micro-enterprises and offers practical recommendations for enhancing local product competitiveness through pricing, packaging, and quality alignment.
The Impact of Website Quality on Brand Loyalty: The Mediating Role of Customer Engagement Behavior Ginanjar, Dudung; Astuti, Widhy Tri; Arif, Nina Fapari
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.402

Abstract

In the digital transformation era, website quality has become a key strategic element in enhancing customer experiences and fostering brand loyalty, particularly within the hospitality sector. This study investigates the impact of website quality on brand loyalty, with customer engagement behavior acting as a mediating variable. Drawing on empirical data from guests of Merapi Merbabu Hotel Yogyakarta, the research employs a quantitative, hypothesis-driven approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze relationships among key constructs: website quality, customer engagement behavior, and brand loyalty. The findings reveal that website quality has a significant direct effect on brand loyalty, and also positively influences customer engagement behavior, which in turn mediates the relationship between website quality and brand loyalty. This highlights the pivotal role of digital customer engagement in translating website excellence into long-term brand loyalty. The study provides both theoretical and practical implications, emphasizing the necessity for hotel management to continuously improve digital interface quality and foster interactive online experiences. These strategies are vital for strengthening emotional connections with customers and ensuring sustainable competitive advantage in the hospitality industry.
PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP MINAT MENGUNJUNGI KEMBALI YANG DIMEDIASI OLEH KEPUASAN WISATAWAN Denita, Gea Evi; Astuti, Widhy Tri; Wisnalmawati, Wisnalmawati
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.411

Abstract

This study investigates the influence of social media marketing on revisit intention with tourist satisfaction serving as a mediating variable. A total of 75 respondents were selected using an accidental sampling technique, in which questionnaires were distributed to tourism consumers through platforms such as WhatsApp groups and Instagram. The variables examined in this research include social media marketing, tourist satisfaction, and revisit intention. Data were analyzed using the Structural Equation Model (SEM) with the Partial Least Squares (SmartPLS) approach. The findings reveal that social media marketing has a significant direct effect on revisit intention and that this relationship is strengthened through the mediating role of tourist satisfaction. The novelty of this research lies in demonstrating that tourist satisfaction substantially enhances revisit intention and plays a pivotal mediating role in linking social media marketing to behavioral intentions. Practically, the results contribute to the development of consumer behavior models and offer valuable implications for tourism marketing strategies.
Event and relationship marketing strategies in the post-COVID Bali tourism industry: Exploring the mediating effect of satisfaction on loyalty Mahendri, Ni Made Kiki; Astuti, Widhy Tri
International Journal of Financial, Accounting, and Management Vol. 7 No. 3 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i3.2776

Abstract

Purpose: This study investigates how event marketing and relationship marketing influence customer loyalty in Bali’s tourism industry during the post-COVID recovery period. Satisfaction is tested as a mediating variable to explore the mechanism through which these marketing strategies impact loyalty. Methods: A quantitative research design was used with a survey distributed to 200 tourists who participated in tourism-related events in Bali. Structural Equation Modeling (SEM) was employed to analyze the direct and indirect effects between variables, using satisfaction as a mediator. Results: The results indicate that both event marketing and relationship marketing significantly and positively affect customer satisfaction and loyalty. Satisfaction was found to partially mediate the relationship between marketing strategies and loyalty, confirming its strategic role in post-crisis recovery efforts. Conclusion: Strategic marketing through events and long-term relationships contributes to the enhancement of tourist loyalty, with satisfaction acting as a critical driver. The findings highlight the importance of personalized and memorable experiences in rebuilding tourism post-pandemic. Limitations: The study is limited to event-based tourists in Bali and may not be generalizable to other sectors or regions. Contribution: This study contributes empirical evidence on the integrated effects of event marketing and relationship marketing on loyalty in a post-crisis tourism context. By confirming satisfaction as a partial mediator, the research strengthens theoretical understanding of experiential and relational strategies in hospitality marketing and offers practical insights for tourism businesses seeking to improve loyalty through customer-centered experiences.
Co-Authors Arif, Nina Fapari Asmawati, Nanda Denita, Gea Evi Dyah Sugandini Endah Wahyuni Frita, Ayu Ginanjar, Dudung Mahendri, Ni Made Kiki Muhammad Yusron Fikri Nafis, Muhammad Primasari, Naresthi Sabihaini Sabihaini Tri Sutiono, Heru Vaya Anita Permatasari Wajiyono, Wajiyono Wisnalmawati Wisnalmawati Yuli Liestyana