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All Journal Jurnal Keuangan dan Perbankan Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) International Journal of Financial, Accounting, and Management Jurnal Pendidikan dan Konseling Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Akuntansi Bisnis & Manajemen (ABM) Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management West Science Business and Management Journal of Economics and Management Scienties IIJSE Equivalent : Journal of Economic, Accounting and Management Strata Business Review International Journal of Economics, Business and Innovation Research Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science
Widhy Tri Astuti
Faculty Of Economics And Business, Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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The Impact of Website Quality on Brand Loyalty: The Mediating Role of Customer Engagement Behavior Ginanjar, Dudung; Astuti, Widhy Tri; Arif, Nina Fapari
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.402

Abstract

In the digital transformation era, website quality has become a key strategic element in enhancing customer experiences and fostering brand loyalty, particularly within the hospitality sector. This study investigates the impact of website quality on brand loyalty, with customer engagement behavior acting as a mediating variable. Drawing on empirical data from guests of Merapi Merbabu Hotel Yogyakarta, the research employs a quantitative, hypothesis-driven approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze relationships among key constructs: website quality, customer engagement behavior, and brand loyalty. The findings reveal that website quality has a significant direct effect on brand loyalty, and also positively influences customer engagement behavior, which in turn mediates the relationship between website quality and brand loyalty. This highlights the pivotal role of digital customer engagement in translating website excellence into long-term brand loyalty. The study provides both theoretical and practical implications, emphasizing the necessity for hotel management to continuously improve digital interface quality and foster interactive online experiences. These strategies are vital for strengthening emotional connections with customers and ensuring sustainable competitive advantage in the hospitality industry.
PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP MINAT MENGUNJUNGI KEMBALI YANG DIMEDIASI OLEH KEPUASAN WISATAWAN Denita, Gea Evi; Astuti, Widhy Tri; Wisnalmawati, Wisnalmawati
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.411

Abstract

This study investigates the influence of social media marketing on revisit intention with tourist satisfaction serving as a mediating variable. A total of 75 respondents were selected using an accidental sampling technique, in which questionnaires were distributed to tourism consumers through platforms such as WhatsApp groups and Instagram. The variables examined in this research include social media marketing, tourist satisfaction, and revisit intention. Data were analyzed using the Structural Equation Model (SEM) with the Partial Least Squares (SmartPLS) approach. The findings reveal that social media marketing has a significant direct effect on revisit intention and that this relationship is strengthened through the mediating role of tourist satisfaction. The novelty of this research lies in demonstrating that tourist satisfaction substantially enhances revisit intention and plays a pivotal mediating role in linking social media marketing to behavioral intentions. Practically, the results contribute to the development of consumer behavior models and offer valuable implications for tourism marketing strategies.
Event and relationship marketing strategies in the post-COVID Bali tourism industry: Exploring the mediating effect of satisfaction on loyalty Mahendri, Ni Made Kiki; Astuti, Widhy Tri
International Journal of Financial, Accounting, and Management Vol. 7 No. 3 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i3.2776

Abstract

Purpose: This study investigates how event marketing and relationship marketing influence customer loyalty in Bali’s tourism industry during the post-COVID recovery period. Satisfaction is tested as a mediating variable to explore the mechanism through which these marketing strategies impact loyalty. Methods: A quantitative research design was used with a survey distributed to 200 tourists who participated in tourism-related events in Bali. Structural Equation Modeling (SEM) was employed to analyze the direct and indirect effects between variables, using satisfaction as a mediator. Results: The results indicate that both event marketing and relationship marketing significantly and positively affect customer satisfaction and loyalty. Satisfaction was found to partially mediate the relationship between marketing strategies and loyalty, confirming its strategic role in post-crisis recovery efforts. Conclusion: Strategic marketing through events and long-term relationships contributes to the enhancement of tourist loyalty, with satisfaction acting as a critical driver. The findings highlight the importance of personalized and memorable experiences in rebuilding tourism post-pandemic. Limitations: The study is limited to event-based tourists in Bali and may not be generalizable to other sectors or regions. Contribution: This study contributes empirical evidence on the integrated effects of event marketing and relationship marketing on loyalty in a post-crisis tourism context. By confirming satisfaction as a partial mediator, the research strengthens theoretical understanding of experiential and relational strategies in hospitality marketing and offers practical insights for tourism businesses seeking to improve loyalty through customer-centered experiences.
The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District) Nanda Asmawati; Widhy Tri Astuti; Wisnalmawati Wisnalmawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6144

Abstract

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee application users in Sleman Regency. Data were collected through a survey aimed at Generation Z consumers who actively use the Shopee platform. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS) version 4.0 to analyze the relationship between variables. The results of the study indicate that digital marketing and influencer marketing positively influence consumer attitudes and purchase intentions. In addition, consumer attitudes are proven to significantly mediate the relationship between marketing strategies and purchase intentions. This study provides theoretical contributions to the understanding of digital marketing dynamics as well as practical implications for e-commerce platforms in increasing consumer engagement through targeted digital and influencer marketing strategies.
Experiential Marketing, E-Trust, and E-Loyalty: The Mediating Role of E-Satisfaction among Gen Z Stockbit Users Rafsanjani, Bilkis; Astuti, Widhy Tri
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.303

Abstract

This study examines the determinants of e-loyalty among Generation Z users of the Stockbit digital investment application by analysing the roles of experiential marketing, e-trust, and e-satisfaction. Using a quantitative explanatory design, data were collected from 123 Gen Z respondents residing in Jakarta through an online survey and analysed using PLS-SEM. The results show that experiential marketing and e-trust significantly influence e-satisfaction, confirming that engaging platform experiences and baseline security expectations shape positive user evaluations. Furthermore, experiential marketing and e-satisfaction both have significant effects on e-loyalty, indicating that Gen Z users develop loyalty primarily through meaningful interactions and emotional engagement with the platform. In contrast, e-trust does not significantly affect e-loyalty, either directly or indirectly, suggesting that trust functions only as a hygiene factor—necessary but insufficient to build sustained commitment. E-satisfaction is found to mediate the relationship between experiential marketing and e-loyalty, but not between e-trust and e-loyalty. These findings highlight that experience-driven satisfaction plays a more critical role in retaining digital investment users than perceived security alone. The study provides theoretical insights into loyalty formation in fintech contexts and offers practical recommendations for enhancing user experience to strengthen long-term loyalty.
The Influence of Scarcity Persuasion and Price Perception on Online Impluse Buying: Mediating Role of Aurosal Landria, Monika Dini; Astuti, Widhy Tri; Kusmantini, Titik
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 1 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i1.1447

Abstract

This study examines the influence of scarcity persuasion and price perception on online impulse buying behaviour among consumers of Skintific skincare products during TikTok Live sessions, with arousal acting as a mediating variable. Employing a quantitative approach, data were collected from 170 respondents who had purchased Skintific products through TikTok’s live streaming feature, and analysed using SEM-PLS with SmartPLS 4.1. The findings reveal that scarcity persuasion has a positive and significant effect on impulsive buying, whereas price perception shows no significant direct effect. Furthermore, both scarcity persuasion and price perception significantly enhance arousal; however, arousal does not significantly influence impulsive buying and therefore does not mediate either relationship. These results indicate that although live streaming can elevate consumers’ emotional activation, purchasing decisions for skincare products remain predominantly rational. The study reinforces the effectiveness of time- and quantity-based scarcity strategies in stimulating impulsive purchasing within live commerce 
The Impact of Social Media And Mobile Apps on Ecotourism Behavior in The New Normal Era: The Mediating Role of Destination Image Nurhandini Nurhandini; Widhy Tri Triastuti; Yuni Istanto
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.188

Abstract

The objectives of this study were: 1) To test and influence social media on ecotourism behavior; 2) To test and analyze the effect of mobile applications on ecotourism behavior; 3) To examine the effect of social media on ecotourism behavior with destination image as a mediating variable; and 4) To examine the effect of mobile applications on ecotourism behavior with destination image as a mediating variable. The sample in this study were some tourists at Tebing Breksi Ecotourism Village, Sleman Regency, Yogyakarta Special Region, totaling 286 respondents. The analysis method used in this research is Partial Least Square (PLS). This study proves that Social Media has a significant positive relationship to Ecotourism Behavior; Mobile Applications have a significant positive relationship to Ecotourism Behavior; Social Media has a significant positive relationship to Ecotourism Behavior through Destination Image; Mobile Applications have a significant positive relationship to Ecotourism Behavior through Destination Image.
Co-Authors Arif, Nina Fapari Denita, Gea Evi Dyah Sugandini Endah Wahyuni Frita, Ayu Ginanjar, Dudung Landria, Monika Dini Mahendri, Ni Made Kiki Muhammad Yusron Fikri Nafis, Muhammad Nanda Asmawati Nurhandini Nurhandini Primasari, Naresthi Rafsanjani, Bilkis Sabihaini Sabihaini Titik Kusmantini Tri Sutiono, Heru Vaya Anita Permatasari Wajiyono, Wajiyono Wisnalmawati Wisnalmawati Wisnalmawati Wisnalmawati Yuli Liestyana Yuni Istanto