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All Journal JURNAL MANAJEMEN DAN BISNIS INDONESIA Safari : Jurnal Pengabdian Masyarakat Indonesia IECON: International Economics and Business Conference
Putra Panji Respati
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Other

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Strategi Bisnis Wedding Venue Terhadap Pandemi Covid-19 (Studi Kasus: Taman 78 Gresik) Putra Panji Respati; Alif Sulthon Basyari; Aries Kurniawan
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 8, No 2 (2022)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v8i2.8521

Abstract

Penyebaran virus Covid-19 yang terjadi di Indonesia berimbas negatif pada banyak bidang, salah satunya berdampak terhadap sektor informal. Pelaku sektor tersebut yang terdampak cukup signifikan adalah wedding venue, salah satunya Taman 78 Gresik. Artikel ini membahas hasil penelitian tentang strategi bisnis Taman 78 Gresik selaku wedding venue agar tetap bertahan dimasa pandemi Covid-19. Penelitian ini menggunakan metode kualitatif dan data didapat melalui wawancara kepada narasumber obyek penelitian, antara lain pemilik, manajer operasional, manajer pemasaran, customer dan tamu undangan. Kesimpulan dari penelitian ini adalah Covid-19 menyebabkan pendapatan Taman 78 menurun tajam, oleh karena itu agar tetap bertahan manajemen menggunakan strategi: (1) Inovasi Bisnis, (2) Negotiable Price, (3) Covid-19 Education, (4) Marketing Strategy dan (5) Mengatur Biaya Operasional. Kata Kunci: Strategi Bisnis, Wedding Venue, Covid-19  
Pemanfaatan Digital Marketing Sebagai Aktivitas Promosi dan Pemasaran Di SMKS Muhammadiyah 3 Cerme Putra Panji Respati; Nur cahyadi; Alif Sulthon Basyari; Aries Kurniawan
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2023): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i2.783

Abstract

The development of information technology is one of the tools that can be used to convey information and exchange data. The world of education really needs a solution in promoting it according to the school's targets and goals. An effective and efficient education marketing strategy will have a very good feedback impact on schools because the school's image is easily recognized by students. One form of utilizing information technology that can be used is the maximum utilization of social media such as Facebook, Instagram, WhatsApp and also TikTok. This media is often used by consumers, especially students, to be able to find information according to their wishes. Conventional marketing can also be applied on an ongoing basis, such as brochures, banners, billboards, etc. to maintain direct social interaction. The use of social media as a promotional platform is expected to be able to solve problems faced by partners in the world of education and meet needs according to the desired target, supported by competent human resources and facilities to support ongoing activities. The implementation of mentoring activities for partners is carried out using the Focus Group Discussion (FGD) method in order to be able to establish openness, trust and understand perceptions, attitudes and experiences of problems faced by partners in carrying out promotions, which is then followed by direct assistance and training in the use of social media applications.
Analysis of the Level of Knowledge of Micro, Small and Medium Enterprises (MSMEs) about Halal Product Guarantee Policies Nur Cahyadi; Aries Kurniawan; Putra Panji Respati
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/31dp3246

Abstract

Knowledge is essentially everything that is understood about a particular object, including the level of understanding in the form of science. Meanwhile, another meaning of knowledge is the result of a process after sensing a particular object. Knowledge is an important factor in behavior. This study aims to analyze the level of knowledge of Micro, Small, and Medium Enterprises (MSMEs) in Gresik Regency regarding halal product certification through the free halal certification program. Although the government has encouraged the processing of halal product certifications, there is still a gap in their utilization by MSMEs in Gresik Regency. The approach used in this study is a qualitative method with survey and in-depth interview techniques. A total of 50 MSMEs in Gresik Regency were surveyed, while 10 of them were selected for in-depth interviews. Qualitative data was used for thematic analysis to explore the understanding and experiences of MSME actors related to halal product certification. Data analysis was conducted through reduction, data presentation, and conclusion. The results of the study showed that the level of knowledge of MSME actors about halal product certification varied. The researcher used Notoatmodjo's theory of knowledge level indicators, which includes knowing, understanding, application, analysis, and synthesis. The conclusion of this study emphasizes the importance of education and training for SME actors regarding halal product certification through free halal certification programs. Therefore, policy intervention from the local government is needed to provide structured training and guidance.
Co-Authors Abi Hanif Dzulquarnain Alif Sulthon Basyari Alif Sulthon Basyari Aries Kurniawan Nur Cahyadi