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All Journal Nusantara Hasana Journal Journal of Shariah Economics
Alfan Septiardo Ilham
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing Social Sciences Other

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ANALISA KETERTARIKAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS PRODIK EKONOMI ISLAM ANGKATAN 2020 UNIVERSITAS JAMBI TERHADAP BELANJA PRODUK HALAL DI E-Commerce Shope ( Dalam perspektif Islam ) Ary Dean Amri; Benny Zulfikar; Alfan Septiardo Ilham; Naufal Alfarizi HSB; Azzril Arya Hidayat; Raden Aqsal Safatullah; Mohan Tridipa Syamta
Nusantara Hasana Journal Vol. 2 No. 8 (2023): Nusantara Hasana Journal, January 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Abstract

This study aims to determine the interest of students of the Faculty of Economics and Business, Islamic Economics Study Program, Jambi University, University of Jambi, and have consumed or shopped for Halal products at e-commerce shopee. with 42 respondents as a sample from a total population of 115 Islamic economics students class of 2020 at the University of Jambi. The method used in this study was a qualitative descriptive method and data collection from this study was obtained from questionnaires. The data analysis technique in this study was to analyze the results of the questionnaires which were developed and described based on existing facts. So the results of the interest analysis study of students at the Faculty of Economics and Business, Islamic Economics Study Program, Jambi University, are positive because students are interested in shopping for Halal products at e-commerce shopee, with an average interest in online shopping according to Halal products in e-commerce shops, which are more dominant for women or Islamic economics student class of 2020 Jambi University compared to men or Islamic economics study program students class of 2020 Jambi University. This research is useful for all people in order to consume halal products at e-commerce shopee so that they are better than halal products.
Strategi Pemasaran Produk Griya Bank Syariah Indonesia di Kantor Cabang Pembantu Jelutung Jambi Alfan Septiardo Ilham; Lucky Enggrani Fitri; Aditya Pratama
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1058

Abstract

This study aims to analyze the marketing strategy of the home ownership financing product (Griya) at Bank Syariah Indonesia (BSI), Jelutung Jambi Sub-Branch Office. Griya is one of the leading sharia banking products designed to fulfill the community’s housing needs through Islamic financial principles. However, the relatively low number of Griya customers compared to other products indicates the need for more effective and innovative marketing strategies. This research employs a descriptive qualitative method with a case study approach, supported by a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats in marketing the Griya product. The findings reveal that BSI Jelutung Jambi needs to strengthen market segmentation, enhance promotion through sharia-based education, and optimize digital services to expand its market reach. With adaptive marketing strategies grounded in Islamic values, the Griya product is expected to become more competitive and widely accepted by the public.
Co-Authors Aditya Pratama Ary Dean Amri Azzril Arya Hidayat Benny Zulfikar Lucky Enggrani Fitri Mohan Tridipa Syamta Naufal Alfarizi HSB Raden Aqsal Safatullah