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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Economics and Business UBS Jurnal Pengabdian Mandiri
Yeldy Dwi Genadi
Universitas Mataram
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH INFORMATIVENESS, ENTERTAINMENT, DAN IRRITATING TERHADAP ATTITUDE TOWARD SOCIAL MEDIA ADVERTISING PADA MASYARAKAT KOTA MATARAM Yeldy Dwi Genadi; Lalu M. Furkan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.144 KB) | DOI: 10.29303/jmm.v9i2.538

Abstract

This research was done to the citizen of Mataram City Province of West Nusa Tenggara and aimed to analyze the influencing of attitude toward social media advertising that is informativeness, entertainment, and irritation. This research hypothesis was anticipated by a independent variable influencing by significantly to attitude toward social media advertising. This research use the appliance of data taken (instrument) in the form of questionaire laying open about informativeness, entertainment, and irritation. So that data taken by good hence questionaire have to be up to standard of validity and reliability. Analysis technique used at this research was multiple linier regression analysis to know the accurate independent variable influencing toward dependent variable. As for multiple linier regression model have to be up to standard of public assumption of regression by conducting classical assumption test. Pursuant to result of multiple linier regression analysis proven by that independent variable in the form of informativeness (X1), entertainment (X2), and irritation (X3) have the influence which significant to dependent variable by that is attitude toward social media advertising. While based on result the t test proven by that independent variable by partially have an effect on by significant to dependent variable, so that hypothesis at this research was fully supported. Independent variable which is dominant influencing to the attitude toward social media advertising is entertainment.Keywords :Social Media Advertising, Informativeness, Entertainment, Irritation, Attitude.
PELATIHAN PEMANDU WISATA DI KAMPUNG WISATA EDUKASI TRIGONA BENGKAUNG, LOMBOK BARAT Siti Hamdiah Rojabi; Rizal Kurniansah; Mahmudah Budiatiningsih; Rahman Rahman; Hasnia Minanda; Yeldy Dwi Genadi
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 12: Desember 2022
Publisher : Bajang Institute

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Abstract

Kampung Wisata Edukasi Trigona merupakan salah satu daya tarik wisata yang menawarkan jenis wisata edukasi terkait budidaya madu lebah Trigona serta kekayaan vegetasi di kawasan tersebut. Kampung wisata ini dikelola oleh masyarakat Desa Bengkaung. Dalam pengembangan wisata edukasi, pemandu wisata menjadi salah satu komponen penting karena perannya dalam menyampaikan informasi kepada wisatawan. Berdasarkan hasil observasi yang dilakukan tim penulis, kemampuan pengelola dalam pemanduan wisata di Kampung Wisata Edukasi Trigona masih sangat kurang. Berdasarkan kondisi tersebut, tim penulis melakukan kegiatan pelatihan pemandu wisata kepada para pengelola. Kegiatan pelatihan ini dilaksanakan di Kampung Wisata Edukasi Trigona dengan metode penyampaian materi berupa teknik dasar pemanduan dan pelaksanaan praktik pemanduan dengan pendampingan pelatih. Kegiatan ini diikuti oleh tujuh pemuda yang merupakan pengelola dan nantinya akan menjadi pemandu wisata. Seluruh kegiatan berjalan dengan lancar. Hasil dari kegiatan ini diantaranya peserta pelatihan mampu menguasai dan menerapkan teknik-teknik dasar pemanduan. Kegiatan ini memerlukan kegiatan lanjutan agar Kampung Wisata Edukasi Trigona memiliki standar informasi yang menjadi acuan dalam proses pemanduan wisata.
Analisis Pengaruh Promosi Financial Technology (E-Money) Dan Ketersediaan Dana Melalui Gaya Hidup Terhadap Impulsive Buying (Studi Kasus Pada Karyawan Divisi Sparepart Nila Rahayu; Abdurrahman Abdurrahman; Yeldy Dwi Genadi; Nur Fazillah Milawati
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.230

Abstract

In the era of globalization, shopping activities are not only for buying goods needed or for fulfilling needs, but shopping has become a lifestyle, pleasure & psychological activity. Not only the promotion of e-money, lifestyle, availability of funds (money availability), it also becomes the basis for consumers to make purchases. This study aims to analyze the effect of financial technology promotion (e-money) and the availability of funds through lifestyles on impulsive buying. The population used in this study are employees of PT. Mitra Pinasthika Mulia Surabaya in the spareparts division and the number of samples of this study were 92 people with a purposive sampling method. This research used PLS as analysis. The results showed that e-money promotion had a negative influence on impulsive buying, e-money promotion had a positive effect on lifestyle, the availability of funds had no effect on impulsive buying, the availability of funds had a positive effect on lifestyle and lifestyle had a positive effect on impulsive buying.
Co-Authors Abdurrahman Abdurrahman Hasnia Minanda Lalu M. Furkan Mahmudah Mahmudah Nila Rahayu Nur Fazillah Milawati Rahman Rahman Rizal Kurniansah Siti Hamdiah Rojabi