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All Journal GANEC SWARA JIAI (Jurnal Ilmiah Akuntansi Indonesia) Target : Jurnal Manajemen Bisnis Jurnal Abdimas Sangkabira Jurnal of Applied Business and Banking (JABB) Jurnal Abdi Anjani Jurnal Abdimas Independen
Adrianda Anwar
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : GANEC SWARA

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PENGARUH KEMAJUAN TEKNOLOGI (SOSIAL MEDIA), LITERASI KEUANGAN TERHADAP MINAT INVESTASI MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM RAHAYU, NILA; ANWAR, ADRIANDA; GENADI, YELDY DWI; PRADNYANI, I GUSTI AGUNG ARISTA
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.982

Abstract

Technology is a symbol of progress in the development of the era. Technology changes the pattern of activities in a person's daily life. Many people use and manage their finances online because of its convenience, starting from savings, buying and selling transactions, In the field of investment, there is a lot of fraud due to lack of knowledge and people who are easily tempted by the returns offered, these reasons underlie the need for each individual to understand financial literacy before taking investment action. The purpose of this study was to examine how Social Media and financial literacy affect investment interest of FEB UNRAM students. With 96 respondents, this study used an associative quantitative methodology using a questionnaire for data collection and SPSS program for data processing. The results showed that financial knowledge and technology (Social Media) have a positive and substantial influence on investment interest. Furthermore, technology and financial literacy factors have an influence of 35% of the total influence, while the rest is influenced by other variables.
Co-Authors Akram, Akram Animah Animah Astuti , Widia Ayudia Sokarina Busman, Sherwin Ary Genadi, Yeldy Dwi I Gusti Agung Arista Pradnyani, I Gusti Agung Arista Ibrahim, Isra Dewi Kuntary Irwan Cahyadi Nila Rahayu Paradisa Sukma Phyta Rahima Ramdani, Hendi Rispawati, Dewi Robith Hudaya Sherwin Ary Busman Wardiningsih, Reny Yeldy Dwi Genadi Zamroni Alpian Muhtarom