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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Communicatus: Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Journal of Government and Civil Society Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Caraka Tani: Journal of Sustainable Agriculture Jurnal ASPIKOM Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi (JURKOM) Eduvest - Journal of Universal Studies Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Sarwititi Sarwoprasodjo
Department Of Communication Science And Community Development, Faculty Of Human Ecology, IPB University, Bogor
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Sinergi Komunikasi Keluarga, Kader, dan Pemerintah dengan Pendekatan Ekologi Sosial untuk Pencegahan Stunting Susri Adeni; Sarwititi Sarwoprasodjo; Mudrikatul Jannah Djibu; Ivone Mada Injili Papuani Bisararisi
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol. 7 No. 4 (2025): Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0704.1417-1421

Abstract

Penurunan stunting memerlukan lebih dari sekadar intervensi gizi, salah satunya dibutuhkan perubahan perilaku sosial yang dimulai dari komunikasi yang efektif. Hasil penelitian di Desa Gedepangrango, Sukabumi, menunjukkan bahwa keluarga dengan komunikasi terbuka dan kader dengan pendekatan empatik lebih berhasil membentuk perilaku pengasuhan sehat. Namun, pesan kesehatan sering terhenti di tingkat individu karena lemahnya koordinasi sosial dan kebijakan yang belum mendukung komunikasi lintas level. Pendekatan Social Ecological Model menawarkan solusi dengan membangun sinergi antara keluarga, kader, komunitas, dan kebijakan desa. Pemerintah daerah dan desa perlu mengintegrasikan strategi komunikasi multilevel ke dalam Rencana Aksi Stunting, memperkuat pelatihan komunikasi bagi kader, serta mendorong terbentuknya forum komunikasi komunitas sehat. Dengan menempatkan komunikasi sebagai inti kebijakan, percepatan penurunan stunting dapat berlangsung lebih partisipatif, berkelanjutan, dan berdampak nyata bagi kesejahteraan anak-anak Indonesia.
Diversity of Knowledge-Sharing Behavior to Encourage the Practice of Robusta Coffee Red-Picking (Case Study of Temanggung Robusta Coffee Farmer, Indonesia) Hanifah Ihsaniyati; Sarwititi Sarwoprasodjo; Pudji Muljono; Dyah Gandasari
Caraka Tani: Journal of Sustainable Agriculture Vol 39, No 1 (2024): April
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/carakatani.v39i1.82647

Abstract

Red-picking is the key to good coffee quality and is essential for increasing farmers’ income, added value, competitiveness, and development. Knowledge-sharing is one solution to improve the knowledge confidence of farmers and the reach of dissemination of red-picking practices. This research aims to determine the diversity of knowledge-sharing behavior related to red-picking practices according to farmers’ socio-economic status. This research was conducted in a constructivist paradigm with a qualitative approach and case study strategy. According to specific characteristics, seven primary informants were determined by staged, purposive, and peer group discussions. Temanggung coffee stakeholders take part as supporting informants. Interviews, focus group discussions, social media and document observations, expert discussions, peer group discussions, literature reviews, and documentation were used to collect research data. The data were analyzed qualitatively using the NVivo 12 Plus. Research has found that diversity of knowledge-sharing tends to encourage red-picking practices. The research findings also stated that group farmers with an area of land ≤ 1 ha, younger generation group farmers, group farmers with roles as gathering traders, and group farmers who use social media have more diverse knowledge-sharing behaviors. The practice of red-picking can be encouraged by supporting farmers in carrying out knowledge-sharing activities with other farmers with different characteristics. This study implies that the resulting findings will enrich the concept of knowledge-sharing by describing how people utilize social and offline media in sharing knowledge to encourage red-picking practices.
A Content Analysis of Communication in Agrarian Conflict Resolution between the Indramayu Farmers' Union and Perum Perhutani Ballian Siregar; Sumardjo Sumardjo; Sarwititi Sarwoprasodjo; Ninuk Purnaningsih
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.904

Abstract

Agrarian conflicts in Indramayu between the Indramayu Farmers' Union (STI) and Perum Perhutani are complex issues that involve various parties and different interests related to agricultural land. This research aims to analyze conflict resolution using a communication approach. This study employs a constructive paradigm with a qualitative content analysis method. The research highlights critical strategies, including accurate understanding and effective information dissemination. An in-depth understanding of ownership rights, laws, and regulations is necessary for all parties. Information dissemination through various communication channels, such as open meetings, workshops, and social media, helps reduce misunderstandings and improve transparency. They were second, creating a space for dialogue and active participation of involved parties. Dialogue spaces allow parties to speak openly, listen to perspectives, and seek solutions by involving STI, Perum Perhutani, the government, law enforcement agencies, NGOs, academics, and the community. The creation of dialogue spaces should be inclusive. Furthermore, negotiation and mediation approaches help reach a middle ground. Negotiation allows parties to discuss differences and find mutually beneficial agreements. Mediation, involving a neutral third party, facilitates dialogue and finds solutions acceptable to all parties. This approach focuses on collaboration for sustainable resolution. Finally, a holistic approach involves legal clarification, community empowerment, livelihood diversification, and improved communication. Conflict resolution considers social, cultural, and economic aspects. A combination of conflict resolution strategies can address agrarian conflicts in Indramayu, leading to harmonious agricultural land management and promoting the parties' well-being.
Communication Strategy on Agricultural Insurance in South Kalimantan Muhammad Alif; Sumardjo .; Sarwititi Sarwoprasodjo; Anna Fatchiya
Communicatus: Jurnal Ilmu komunikasi Vol. 6 No. 2. December (2022): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v6i2.20022

Abstract

This study aims to analyze the communication strategy of the agricultural insurance program in the South Kalimantan region to create superior and independent farmers. This communication strategy can contribute to existing development programs in the South Kalimantan region. This research used qualitative methods with SWOT and TOWS analysis techniques. Data collection techniques were open interviews, focus group discussions (FGD), and field observations (research locations and district level). The results of the study showed that agricultural insurance in the South Kalimantan region had obstacles that occurred in the field, many farmers needed help understanding and were not interested in participating in this rice farming insurance. First, the analysis of the agricultural insurance communication strategy in the SWOT analysis in the South Kalimantan region was to increase the quality capacity of government human resources in the field by providing socialization technical training and involving opinion leaders, groups, and village governments in disseminating information. Second, the communication strategy in the TOWS analysis was to optimize the existing social capital in the community, form an information centers at the village level, add variety and diversity in the methods of conveying information by extension workers and Jasindo officers and provide a variety of media sources of information, especially social media, and internet. The agricultural insurance communication strategis important to policymakers in implementing development programs.
Digitalisasi Manajemen Pengetahuan Model SECI untuk Tata Kelola Badan Usaha Milik Desa: Studi Kasus di Kabupaten Bintan Uly Sophia; Djuara P. Lubis; Endriatmo Soetarto; Dwi Retno Hapsari; Sarwititi Sarwoprasodjo
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i2.1490

Abstract

Digital transformation represents a crucial strategy for strengthening knowledge governance in community-based organizations, particularly Village-Owned Enterprises (BUMDes). SECI Model Knowledge Management serves as an important framework for enhancing BUMDes governance capacity. This study analyzes the opportunities and challenges of digitalizing BUMDes knowledge systems using the SECI Model in Bintan Regency, Riau Islands Province. The research methodology employed a descriptive qualitative case study approach focusing on BUMDes Mitra Perdana (Teluk Sasah Village) and BUMDes Hilir Sehati (Hilir Village). Data were collected through in-depth interviews with BUMDes officials and stakeholders, then analyzed using Nvivo 12 plus. Results indicate that digitalization opens opportunities for improving governance efficiency, financial transparency, and community empowerment. BUMDes Mitra Perdana demonstrates greater innovation with its Pertashop unit and rental business, while Hilir Sehati focuses on accommodation services and savings-loan programs. This research contributes to communication strategy of knowledge management literature by proposing community-based communication strategies in frontier, outermost, and border villages.
Plastic Free Market Campaign: The Effect of Message Elaboration Level on Trader's Attitudes Sri Khansa Aisyah; Sarwititi Sarwoprasodjo
ULTIMA Comm Vol 16 No 1 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3386

Abstract

Campaign is one of the strategies that can be used to change people's attitudes to be more responsible for environmental issues, especially plastic waste. The Plastic-Free Market Campaign is one of the campaigns that aims to change traders' attitudes to be wise in using single-use plastics. To determine the attitude change, the Elaboration Likelihood Model is a theory that discusses how attitudes can be formed. This study aims to analyze the correlation between the level of message elaboration and the attitude of traders toward using disposable plastic bags. This research uses a survey method and is supported by qualitative data through interviews and observations. The results showed that there is a relationship between the level of message elaboration and attitude. The lower the level of individual elaboration, the less favorable the individual's attitude towards persuasive communication messages.
Co-Authors Aida Vitayala Sjafri Hubeis Alfianita Rakasiwi Putri Alifiah Ghaniyyu Widyaningrum Amiruddin Saleh Anna Fatchiya Asy Khofsah Ballian Siregar Dennisa Awwalia Harahap Destriapani , Elsa Djuara P. Lubis Djuara P. Lubis Dwi Retno Hapsari, Dwi Retno Dwi Sadono Dyah Gandasari Eko Wahyono Endriatmo Soetarto Hanifah Ihsaniyati Henny Warsilah Iis Mardiansyah Irman Hermadi Ivone Mada Injili Papuani Bisararisi Jaya, Muhammad Nur Krishnarini Matindas Leonita Arshinta Cinara Mudrikatul Jannah Djibu Muhammad Alif Nadia Nur Soraya Ninuk Purnaningsih Pudji Muljono Rakhmani Ratih Kurnia Hidayati Siti Amanah Sri Khansa Aisyah Sumardjo Susri Adeni Uly Sophia Veranus Sidharta Yeti Lis Purnamadewi Yumelda Sari