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All Journal International Journal of Artificial Intelligence Research Journal of Economics and Business UBS CORE: Journal of Communication Research
Indrayani Nur
Universitas Bosowa
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Organizational Commitment, Interpersonal Communication, and Motivation on Employee Satisfaction and Performance Sukmawati Sukmawati; Palipada Palisuri; Muhlis Ruslan; Indrayani Nur
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.613

Abstract

The purpose of this study was to determine and analyze the effect of organizational commitment, interpersonal communication, and motivation on employee satisfaction and performance at the South Sulawesi Government Hospital. The population in this study were all employees at the South Sulawesi Government Hospital, totaling 1,912 people. Determination of the previous sample using the techniqueStratified Random Sampling or also called stratified random sampling. Stratified Random Sampling of as many as 243 respondents. The analytical model used in this research is a quantitative and descriptive structural Equation Model (SEM) using the AMOS program. The results of this study are Organizational Commitment and Work Motivation have a positive and significant effect on job satisfaction, while Interpersonal Communication has a negative but significant effect on job satisfaction. Organizational Commitment has a positive but not significant effect on job satisfaction and Interpersonal Communication has a negative but significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Organizational Commitment has a positive and significant influence on Employee Performance through Job Satisfaction. Has a significant effect on performance through the mediation of organizational commitment. Interpersonal communication has a negative but significant effect on employee performance mediated by job satisfaction and motivation has a positive and significant effect on employee performance mediated by job satisfaction
DINAMIKA KOMUNIKASI DALAM MEMBENTUK PERILAKU MANAJEMEN KEUANGAN GENERASI MILENIAL Nur Fadhila Amri; Faridah Faridah; Indrayani Nur
CORE: Journal of Communication Research Vol 1 No 1 (2023): CORE, JANUARI 2023
Publisher : CORE: Journal of Communication Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/core.v1i1.982

Abstract

Tujuan penelitian ini adalah untuk menganalisis bagaimana dinamika komunikasi mempengaruhi perilaku manajemen keuangan generasi milenial di Indonesia. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa perilaku manajemen keuangan generasi milenial memiliki karakteristik yang berbeda dengan generasi sebelumnya. Generasi milenial cenderung lebih konsumtif, memiliki tingkat literasi keuangan yang rendah, dan lebih berani mengambil risiko. Faktor-faktor yang mempengaruhi perilaku manajemen keuangan generasi milenial meliputi literasi keuangan, sikap keuangan, kepribadian, faktor demografis, dan faktor lingkungan. Literasi keuangan merupakan faktor yang paling penting dalam mempengaruhi perilaku manajemen keuangan. Individu yang memiliki literasi keuangan yang tinggi cenderung memiliki perilaku manajemen keuangan yang lebih baik. Oleh karena itu, penting untuk meningkatkan literasi keuangan dan perilaku manajemen keuangan generasi milenial.
Sharia Bank Information Systems in the Context of Value Chain Financing Seri - Suriani; Sitti Mujahida Baharuddin Mujahida Baharuddin; Indrayani Nur; Herminawaty Abubakar; Sukmawati Sukmawati
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1052

Abstract

This research aims to test and analyze the financing value chain at Bank Syariah Indonesia. The population is sharia banking in Indonesia. The results of the research state that based on the existing research problem formulation and data analysis that has been carried out regarding Value Chain Analysis based on sharia principles, several things can be concluded, namely: the application of the Value Chain Analysis concept with a sharia principle approach to activities. Good Corporate Governance has 5 principles that are used to realize good corporate governance.
Penerapan Model Konsep Digital Marketing dalam Meraup Segmentasi Pasar Melalui Smart Digital Content Marketing Indrayani nur; Muhtar Sapiri; Nurhidayanti Nurhidayanti
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.202

Abstract

Tujuan penelitian ini untuk mendeskripsikan konsep Digital Marketing berbasis Smart Digital Content Marketing (SDCM) dalam strategi pemasaran. Metode penelitian menggunakan penelitian deskriptif kualitatif dengan teknik pengumpulan data menggunakan studi kepustakaan. Smart Digital Content Marketing merupakan cara baru untuk meningkatkan pertumbuhan pelanggan salah satunya adalah menggunakan teknik SDCM. Content Marketing merencanakan dan membuat serta membagikan konten tentang perusahaan. Hal tersebut untuk menarik pembaca mengetahui bisnis dan memotivasi mereka untuk menjadi pembeli. Konten ini dapat dibuat dalam bentuk unggahan blog, media sosial, artikel, e-book, indografis serta brosur online.
Co-Authors Abubakar, Herminawaty Faridah Faridah Nur Fadhila Amri Nurhidayanti S. Palipada Palisuri, Palipada Ruslan, Muhlis Sapiri, Muhtar Seri - Suriani Sitti Mujahida Baharuddin Mujahida Baharuddin Sukmawati Mardjuni