Article Per Year (5 Year)
p-Index From 2020 - 2025
2.707
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Journal The Winners Binus Business Review Jurnal Muara Ilmu Ekonomi dan Bisnis Budimas : Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Serina Ekonomi dan Bisnis
Muhammad Tony Nawawi
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal The Winners

 1 
Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone Nawawi, Muhammad Tony
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 17, No 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1810

Abstract

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.
Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone Muhammad Tony Nawawi
The Winners Vol. 17 No. 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1810

Abstract

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.
Co-Authors Amuntai, Betty Bravo, Christiandinata Tjandra Cahyadi, Said Ashadi Darryl Darryl, Darryl Dinata, Jennifer Djakasaputra, Arifin Febby, Fifi Natalia Ida Puspitowati Jasson, Bryan Leislee, Jesslyn Limanda, Andreas Lorents, Kennt Muhammad Safiqi Ikhaz Muhammad Safiqi Ikhaz, Muhammad Safiqi Novitan, Vivian P., Purwanto Prasetio, Shandy Eka purwanto p, purwanto Purwanto Purwanto Puswita Anhar, Dela Asokawati Ramadhani, Ananda Rizqita Siek, Vanesa Simanjuntak, Yeni Aryanti Surya, Adriawan Yuandira, Eriska Siva yusbardini, yusbardini