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IMPLEMENTASI STRATEGI MANAJEMEN RETAIL SETELAH PANDEMI DI LOTTE MART CENTRE POINT Lambok Manurung; Ningsi, Etty Harya
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i2.2818

Abstract

The COVID-19 pandemic has had a significant impact on the economy and consumer behavior in Indonesia. In the midst of this situation, Lotte Mart Centre Point, as a retail store, faces a major challenge to survive and adapt to the changes. To address this challenge, a community service team from Universitas Battuta has implemented a retail management strategy using the Marketing Mix approach (Product, Price, Place, Promotion, people, process, physical evidence). This research aims to provide training, mentoring, and guidance to Lotte Mart Centre Point partners in implementing effective marketing strategies. Through training and mentoring activities, there has been a significant improvement in the enthusiasm and communication skills of partner employees. Evaluation shows that understanding and implementation of the Marketing Mix marketing strategy have also shown positive improvements. It is hoped that the results of this community service activity will help improve the economic performance of partners and strengthen their position amidst increasingly competitive markets. The conclusion of this study is that understanding and implementing the Marketing Mix marketing strategy is key to success in addressing economic challenges and changes in consumer behavior.
The Influence of Financial Performance and Profit Management on Company Value Manurung, Lambok; Ningsi, Etty Harya
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 18 No. 2 (2023): AGUSTUS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v18i2.17209

Abstract

This study explores the critical factors influencing corporate value, focusing on financial performance and earnings management within the context of manufacturing sector companies listed on the Indonesia Stock Exchange from 2017 to 2021. Corporate value, indicative of company worth and investor confidence, is significantly influenced by financial performance, typically measured by metrics like return on assets (ROA). Higher ROA signals better profitability and enhances shareholder returns, thereby elevating corporate value. Conversely, earnings management practices, aimed at manipulating reported profits, do not significantly impact corporate value in this study, reflecting potential ethical concerns and the divergence of interests between managers and shareholders. These findings underscore the complex dynamics influencing corporate valuation and highlight the need for further research to elucidate these relationships amidst varying economic conditions.
PENGARUH KONFLIK PERAN, LOCUS OF CONTROL, EMOTIONAL INTELLIGENCE, DAN KOMITMEN ORGANISASI TERHADAP KINERJA AUDITOR PADA KANTOR BPKP PROVINSI SUMATERA UTARA Jenny Zain; Willa Willa; Ricky Raes Winner Tinambunan; Ryan Haslim; Etty Harya Ningsi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11106

Abstract

Penelitian ini bertujuan untuk mengembangkan dan menganalisis pengaruh konflik peran, locus of control, emotional intelligence, dan komitmen organisasi terhadap kinerja auditor. Hasil penelitian ini diharapkan dapat memberikan kontribusi pada pengembangan akuntansi di bidang pemeriksaan laporan keuangan di kantor BPKP Sumatera Utara . Populasi penelitian ini adalah auditor yang bekerja di Kantor BPKP Provinsi Sumatera Utara dengan menggunakan 60 sampel auditor untuk diteliti. Pengambilan sampel menggunakan metode purposive sampling dan analisis data penelitian menggunakan SMART PLS 4.0. Teori yan digunakan dalam penelitian ini berkaitan dengan manajemen sumber daya manusia. Metode pada penelitian ini menggunakan metode kuantitatif dengan model penelitian studi kausal. Implementasi pada penelitian ini dapat menjadi pertimbangan untuk memperhatikan pengaruh konflik peran, locus of control, emotional intelligence, dan komitmen organisasi terhadap kinerja auditor. Kesimpulan dari penelitian ini menunjukkan bahwa konflik peran, locus of control, emotional intelligence, dan komitmen organisasi berpengaruh signifikan terhadap kinerja auditor.
Analisis Pengaruh Faktor Internal dan Eksternal terhadap Praktik Audit Independen di Inspektorat dan BPKAD Kota Binjai Siti Rahma Dani; Etty Harya Ningsi; Fhikry Ahmad H. Siregar
AKUNTOTEKNOLOGI : JURNAL ILMIAH AKUNTANSI DAN TEKNOLOGI Vol. 16 No. 2 (2024): AKUNTOTEKNOLOGI : JURNAL ILMIAH AKUNTANSI DAN TEKNOLOGI
Publisher : Universitas Buddhi Dharma/Fakultas Bisnis/Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/aktek.v16i2.3403

Abstract

The Inspectorate is an element of supervision of local government administration led by the Inspector whose position is below and responsible to the Mayor/Regent through the Regional Secretary. The Binjai City Regional Finance and Asset Management Agency has the task of carrying out several regional authorities in the financial sector, as well as carrying out other duties in accordance with the policies set by the Mayor based on applicable laws and regulations. The regional inspectorate is one of the units that conducts audits of local governments. In carrying out its main duties and functions, the City/Regency Inspectorate conducts routine inspections of all Regional Apparatus Organizations in each City/Regency. The audit process is important to ensure the accountability of local government financial statements. In the government, both central and regional, there are internal audits and external audits. The internal auditor of the local government is the Inspectorate, while the external auditor of the local government is the Regional Financial and Asset Management Agency. The phenomenon in Indonesia, especially in local governments, is that very few local government financial statements receive fair records without exception from BPKAD. This study aims to find out and analyze whether internal factors have a significant effect on the practice of independent audit in the Binjai City Inspectorate, to find out and analyze whether external factors have a significant effect on the practice of independent audit in the Binjai City BPKAD and to find out and analyze whether internal and external factors have a simultaneous effect on the practice of independent audit in the Binjai City Inspectorate and BPKAD. used is quantitative research, which emphasizes analysis on numerical data (numbers) processed with statistics. With the quantitative method, the significance of group differences or the significance of the influence between the variables studied will be obtained. The results of the analysis showed that (1) there was a significant influence between internal factors and independence at the significance level of 5% with a coefficient of rx1y = 0.535, (2) there was no significant influence between external factors and independence at the significance level of 5% and the correlation coefficient rx2y = -0.161, (3) there was no simultaneous influence between internal factors and external factors with independence at the significance level of 5% rx1x2y = 0.305.
Application Of The AHP Method In A Decision Support System For Used Car Selection Recommendations Istiqomah, Istiqomah; Firrahmi Rizky; Harya Ningsi, Etty
INFOKUM Vol. 13 No. 02 (2025): Infokum
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v13i02.2772

Abstract

The selection of used cars often becomes a complicated matter for consumers who lack knowledge about cars. According to the owner of the Mobilku Sumut Aceh showroom, many aspects need to be considered, such as engine condition, year of manufacture, price, and physical condition. This study aims to design a decision support system (DSS) using the Analytic Hierarchy Process (AHP) method to provide recommendations for selecting used cars. The AHP method was chosen for its ability to break down complex problems into a hierarchical structure and compare criteria pairwise to determine priority weights. This analysis allows consumers to adjust their preferences for specific criteria, such as budget or specific features. Based on testing results, this analysis is capable of providing recommendations that match the needs and preferences of consumers, thereby helping them make more targeted and effective decisions. This study is expected to simplify the decision-making process for purchasing used cars for consumers at the Mobilku Sumut Aceh showroom.
Analysis of Operational Audit and Return Accounting Information System on Sales Turnover on CV. Irama Houseware Br Keliat, Karsima Delila; Fhikry Ahmad H Siregar; Etty Harya Ningsi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3419

Abstract

This study aims to analyze the influence of operational audit and return accounting information system  on sales turnover in CV. Rhythm Houseware. Operational audits focus on evaluating operational efficiency and effectiveness, while return accounting information systems help in managing  accurate return data  . The research method used was a quantitative approach by collecting data through questionnaires to 35 respondents working at CV. Rhythm Houseware. Data analysis was carried out using multiple regression with the help of SPSS version 29. The results of the analysis show that the independent variables, operational audit and return accounting information system, have a strong correlation with the dependent variable, namely sales turnover, with a determination coefficient (R2) value of 0.826 or 82.6%. This indicates that 82.6% of the variation in sales turnover can be explained by this variable, while the remaining 17.4% is influenced by other factors outside the model. The results of the partial test (t-test) showed that the operational audit variable had a coefficient of 0.029 with a significance value of 0.816 which means it was not significant to sales turnover. On the other hand, the variable of the retun  accounting information system showed a coefficient of 0.761 with a significance of <0.001 which showed a significant positive influence on sales turnover. Thus, the return accounting information system  plays an important role in increasing sales turnover. The results of the simultaneous test (test f) showed that the two variables, operational audit and return accounting information system, together had a significant effect on sales turnover, with an F-calculated value of 75.745 and a significance of <0.001. Thus, operational audit does not have a significant influence on sales turnover, while the return accounting information system  has a significant effect. A  more effective implementation of the return accounting information system  can improve return data management, improve operational audits, and ultimately increase sales turnover in CV. Rhythm Houseware. The recommendation for the Company is to continue to strengthen these two factors to maintain the stability of sales turnover.
Sosialisasi Dampak Ekonomi dari Pengembangan Pariwisata di Kota Pari, Serdang Bedagai, Sumatera Utara Slamet Widodo; Lambok Manurung; Etty Harya Ningsi
JURNAL PENGABDIAN KEPADA MASYARAKAT Spesial Issue Oktober 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3405

Abstract

Sosialisasi dampak ekonomi kepada warga kota Pari menggunakan data dan hasil dari penelitian ini yang dimana bertujuan untuk menganalisis dampak ekonomi dari pengembangan pariwisata di Kota Pari, Serdang Bedagai, Sumatera Utara. Studi ini menggunakan pendekatan kualitatif dan kuantitatif untuk mengukur dampak langsung, tidak langsung, dan induksi dari kegiatan pariwisata. Data diperoleh melalui wawancara mendalam, survei, dan studi literatur. Hasil penelitian menunjukkan bahwa pengembangan pariwisata telah memberikan kontribusi signifikan terhadap peningkatan pendapatan masyarakat lokal, penciptaan lapangan kerja, dan perkembangan infrastruktur. Namun, terdapat juga dampak negatif seperti peningkatan biaya hidup dan kerusakan lingkungan.
PELATIHAN PENGELOLAAN KEUANGAN UNTUK MENINGKATKAN KEMAMPUAN MENGELOLA UTANG DAN INVESTASI DI KALANGAN MASYARAKAT Etty Harya Ningsi; Tri Auri Yanti; A’an Nurhadi
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3420

Abstract

The issue of financial management, particularly in terms of debt and investment, presents a significant challenge for many individuals in Indonesia. A large portion of the population lacks sufficient understanding of personal finance, debt, and investment management, which leads to long-term financial difficulties. This study aims to implement financial management training focused on debt and investment management, with the goal of improving the community's ability to manage finances more wisely and effectively. The training was conducted in Lubuk Pakam District, with participants from diverse backgrounds. The results of the training showed a significant improvement in participants' understanding of healthy debt management strategies and the fundamentals of profitable investment. It is expected that this training will have a positive impact on the long-term economic well-being of the community.
Pelatihan Strategis Pemasaran dalam Meningkatkan Pendapatan CV. Biru Utama Lambok Manurung; Etty Harya Ningsi; Slamet Widodo
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3444

Abstract

Strategi pemasaran yang efektif dan efisien memiliki peran penting dalam meningkatkan keberlangsungan usaha, khususnya pada CV. Biru Utama yang bergerak di bidang leveransir. Saat ini, pemasaran yang dilakukan masih bersifat konvensional dengan hasil penjualan yang stagnan. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pelatihan dan bimbingan terkait konsep strategi pemasaran modern, termasuk analisis situasi dan pemanfaatan media sosial. Pelatihan dilakukan melalui metode ceramah, diskusi, dan praktik langsung yang melibatkan tiga akademisi dari Universitas Battuta. Materi yang diberikan meliputi prinsip dasar manajemen strategis, konsep pemasaran 4P, serta simulasi pemasaran digital. Hasil kegiatan menunjukkan peningkatan pemahaman dan kemampuan peserta dalam mengaplikasikan strategi pemasaran yang sesuai dengan standar manajemen. Antusiasme peserta tercermin dari banyaknya pertanyaan dan diskusi selama pelatihan berlangsung. Implementasi strategi pemasaran yang lebih baik diharapkan dapat meningkatkan volume penjualan, memperluas pangsa pasar, dan mendukung pertumbuhan usaha CV. Biru Utama di masa mendatang. Keberhasilan kegiatan ini menjadi dasar untuk melanjutkan program serupa di perusahaan lain.
Pengaruh Audit Internal Dan Sistem Pengendalian Internal Terhadap Kualitas Laporan Keuangan Pada PT. BPR Syariah Di Kota Medan Silsy Fadya; Etty Harya Ningsi; Fhikry Ahmad Halomoan Siregar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5941

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana praktik audit internal dan pengendalian internal PT. BPR Syariah di Kota Medan mempengaruhi kualitas laporan keuangannya. Audit internal dan pengendalian internal memainkan peran penting dalam menjaga integritas data keuangan perusahaan seiring dengan meningkatnya kebutuhan akan akuntabilitas dan keterbukaan dalam pelaporan keuangan. Dalam penelitian kuantitatif ini, hubungan antara variabel independen (audit) dan variabel dependen (kualitas laporan keuangan) diuji menggunakan teknik analisis regresi linier berganda dan sistem pengendalian internal dan internal. Karyawan PT. BPR Syariah di Medan dijadikan sebagai sampel penelitian. Dengan tingkat signifikansi 0,035 untuk audit internal dan <0,001 untuk pengendalian internal, temuan Studi ini menunjukkan bahwa kualitas pelaporan keuangan dipengaruhi oleh audit internal dan sistem pengendalian internal, baik secara substansial, sebagian, atau bersamaan. Temuan ini menunjukkan betapa pentingnya menerapkan audit dan pengendalian internal yang efektif untuk meningkatkan mutu pelaporan keuangan.