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All Journal IDEAS: Journal of Management & Technology Bursa : Jurnal Ekonomi dan Bisnis
Kartika Sari
Universitas Esa Unggul
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Teman (Tablet Effervescent Manggis) Pengembangan Dan Pengolahan Ekstrak Kulit Manggis Menjadi Effervescent Sebagai Suplement Kesehatan ditinjau dari Value Propotion Canvas dan Lean Canvas Kartika Sari; Tantri Yanuar Rahmat Syah; Edi Hamdi; Agus Munandar
Bursa : Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari 2023
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v2i1.224

Abstract

Indonesia is one of the strategic markets for the world's health and food supplement industry. And along with the increase in people's purchasing power, the consumption of health supplements is also becoming a trend. And currently, mangosteen fruit extract is processed and marketed in conventional forms, ranging from syrups to capsules and another inefficient packaging. The business model for making mangosteen fruit extract into an effervescent tablet product is currently not available on the market, so producing it can be a business opportunity. The system development method used in this research uses the lean canvas method as business analysis. By applying lean canvas, it can make it easier for makers to carry out the validation process because they can see the overall business model, reducing the risks of doing business. This is done because the product offered is new
The Influence of Consumer Behavior and Ease of Transactions on the Use of E-Money (Case Study of Transjakarta, Tanjung Priok Sub-District) Siti Mariam; Kartika Sari; Fachmi Tamzil
IDEAS: Journal of Management & Technology Vol 3, No 1 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v3i1.4679

Abstract

This study aims to analyze the effect of consumer behavior and ease of transaction on the use of e-money (Case Study of Transjakarta in Tanjung Priok District) partially and simultaneously. This research uses quantitative research. The analysis technique used multiple linear regression analysis. Data analysis used IBM SPSS Statistics Version 26 Program. The research population was 800 respondents using E-money consumers. The results of the study: (1) There is a positive and significant influence of consumer behavior on the use of e-money, with the magnitude of the effect of 32.6%. (2) There is a positive and significant effect of Ease of Transactions on the Use of E-money, with a magnitude of 24.3%. (3) There is a positive and significant effect of Consumer Behavior and Ease of Transactions on the Use of E-money, with a magnitude of 36.1%.
Co-Authors Edi Hamdi Munandar, Agus Siti Mariam Tamzil, Fachmi Tantri Yanuar Rahmat Syah