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All Journal ETIKONOMI Paradigma : Journal of Science, Religion and Culture Studies Al-'Adalah Sriwijaya Law Review Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Syi'ar Iqtishadi Indonesian Journal of Economics, Social, and Humanities AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT al-Aulad: Journal of Islamic Primary Education International Journal of Economics Development Research (IJEDR) DEVOSI Jurnal Ilmu Manajemen & Ekonomika JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan Jurnal Keuangan dan Perbankan Optimal: Jurnal Ekonomi dan Manajemen At-Tamwil: Journal of Islamic Economics and Finance Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Siber International Journal of Digital Business Journal of Accounting, Management and Islamic Economics Jurnal Inovasi Dan Pengabdian Kaa Mieera
Anna Sardiana, Anna
Indonesia Banking School
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : International Journal of Economics Development Research (IJEDR)

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The Power of Influencer Endorsements: Uniting Stimuli-Organism-Response Theory with Information Adoption Insights Rahmani, Shinta; Juniarti, Septiani; Sardiana, Anna; Puspita, Puspita
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.5849

Abstract

This study explores the effectiveness of influencer marketing on social media, with a focus on Instagram, by examining the impact of high-quality information and influencer credibility on consumer purchase intentions. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), the research analyzes data from 216 respondents to assess the relationships between information quality, source credibility, sponsorship disclosure, information usefulness, and purchase intention. The findings reveal that high-quality information significantly influences information usefulness, which in turn, affects information adoption and ultimately impacts purchase intention. Notably, information adoption mediates the relationship between information usefulness and purchase intention, though its effect size is relatively modest. The results suggest that while sponsorship disclosure might influence perceptions, credible influencers who provide valuable content can effectively drive consumer engagement and purchasing decisions. Marketers are advised to collaborate with reputable influencers and ensure regular updates of high-quality content to maximize the impact on consumer behavior.
Co-Authors -, Puspita -, Zulfison Abdul Majid, Rayhan Aditama Setyo Moekti AMALIA, ALVIEN NUR Diva Resma Ningtyas Endeh Suhartini Gemala Dewi Hafizhan, Hilman Hasan Basri Hussein, Rifki Jaih Mubarok M. Harun Alrasyid Nauvalsev Abdul Purba Nurul Huda Pratama, Rakha Pratatiwi, Kania PRILIADHITA AYU PERMATA SARI Purnama Putra, Purnama Puspita Puspita Puspita Puspita Puspita Puspita Qurnain, Dewi Savitri Renny Harianti Rizqi Maulida Amalia Sabila, Salma SARI, PRILIADHITA AYU PERMATA Septiani Juniarti, Septiani Shinta Rahmani Syahbudin, Muhammad Daffa Vahrul Rozie Will Andilla Darniaty Wirdyaningsih Wirdyaningsih Yumarni, Ani ZULFISON ZULFISON ZULFISON, ZULFISON