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All Journal Binus Business Review al-Uqud : Journal of Islamic Economics
Azizah Omar
Universiti Sains Malaysia
Economics, Econometrics & Finance

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Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude Salsabilla Kurniawati; Rosa Prafitri Juniarti; Azizah Omar; Ahmad Ajib Ridlwan
al-Uqud : Journal of Islamic Economics Vol. 7 No. 1 (2023): January
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.885 KB) | DOI: 10.26740/aluqud.v7n1.p95-109

Abstract

This study aimed to analyze and discuss the influence of knowledge, religiosity, and attitude on well-educated Muslim women Millenials’ interests in buying halal cosmetics in a state with a Muslim majority. The judgemental sampling technique was applied to take samples using an online questionnaire. Two hundred twenty-three respondents were collected, yet, only 210 well-educated Muslim women with minimum ages of 21 years old could participate. Data is analyzed using path analysis to see the correlation among variables. The result found that well-educated Muslim women Millenials had a positive interest in buying halal cosmetics. Besides any information about halal cosmetics products, their belief level on their religion significantly affected their attitude and interests in buying. It found that most of the respondents knew halal cosmetics from the internet through open questions. Although a state with a Muslim majority becomes the research location, many people still used cosmetics with no halal certificates. Therefore, marketers should advertise their halal products, mainly through digital media. This study focused on consumers' attitudes toward rapid-growth cosmetics products in Indonesia, and it referred to halal cosmetics. Also, this study focused on the millennials generation who had an age group with the most number. Therefore, it was necessary to put this issue into a marketing discussion.
The Role of Social Capital, Social Media Marketing, and Entrepreneurial Orientation in the Success of Small and Medium Enterprises in the Tourism Industry Dicky Hida Syahchari; Maria Grace Herlina; Azizah Omar
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.10352

Abstract

The rapid growth of tourism sector can positively impact the performance of Small and Medium Enterprises (SMEs) in the tourism industry. However, the performance of tourism SMEs largely depends on how many domestic and international tourists arrive in Indonesia. The research aimed to determine the effect of social capital, social media marketing, and entrepreneurial orientation on the performance of tourism SMEs in Greater Jakarta. These indicators were adapted from several previous researchers. The research applied a quantitative approach. The primary data were obtained through interviews and questionnaires from 116 tourism SMEs. Then, the research analyzed the data using a Likert scale and Partial Least Squares-Structural Equations Model (PLS-SEM). The results support the acceptance of all three hypotheses, indicating that social capital, social media marketing, and entrepreneurial orientation significantly impact the performance of SME tourism. The research suggests substantial implications for tourism businesses and policies in Greater Jakarta. Strengthening social capital is essential for SMEs by requiring networking with business partners, suppliers, and local communities. Similarly, promoting marketing through social networks and investing in content strategies, targeted advertising, and collaboration with influencers are necessary. SMEs must apply an entrepreneurial perspective by encouraging innovation, new opportunities, and adaptation. Last, the government and stakeholders must support programs and policies that stimulate the development of these elements that contribute to the growth and sustainability of the tourism sector in the region.
Co-Authors Ahmad Ajib Ridlwan Dicky Hida Syahchari Maria Grace Herlina Rosa Prafitri Juniarti Salsabilla Kurniawati