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Studi Kinerja Pemasaran Edel Cacao: Peran Kualitas Produk dan Harga Lestari, Retno Cahyaningtyas Puji; Juniarti, Rosa Prafitri
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to investigate the marketing mix impact of product quality and prices on sales performance which is decomposed into the volume of sales, the volume of consumers, and volume bought each consumer, using longitudinal data. This study analyzes the decline sales phenomenon of Edel Cocoa in PT Perkebunan Nusantara XII (Persero) for five years in a row from 2014-2018 through the implementation strategy of product quality and price, with total 253 products sold and 241 consumer purchase transactions. Using three generalized estimating equations method at the real level (Î±) = 5%. The result indicates that the marketing mix of product quality and prices have a strong impact on sales volume and volume bought each consumer. However, the marketing mix of product quality and prices don't have a significant impact on the volume of consumers. The marketing mix of quality products and prices simultaneous in explaining sales performance is at 14.5% while the remaining 85.5% is explained by other factors not included in this research model.

PELATIHAN PEMASARAN ONLINE PADA PELAKU USAHA KERIPIK TEMPE DAN KERIPIK BUAH DESA SUKOREJO KECAMATAN SIDAYU KABUPATEN GRESIK Indawati, Nurul; juniarti, rosa prafitri; paramita, sista; indarwati, tias andarini
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol 7, No 1 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ja.v7n1.p18-22

UMKM Desa Sukorejo memiliki beberapa produk unggulan yang tergabung dalam BUMDes Podhojoyo Sukorejo. Banyaknya produk yang dihasilkan oleh UMKM setempat, mendorong masyarakat dan pengelola BUMDes Podhojoyo Sukorejo untuk belajar terkait pemasaran online. Kegiatan PKM ini berupaya memberikan pelatihan dan pendampingan pemasaran online dengan materi pelatihan mengenai konsep komunikasi pemasaran dan pengenalan aplikasi pendukung pemasaran online (Shopee). Metode yang digunakan adalah pelatihan dan pendampingan serta monitoring evaluation agar proses pelaksanaan program PKM ini dapat berjalan sesuai rencana, memperoleh hasil sesuai harapan dan tuntas dilaksanakan. Hasil pelatihan pemasaran online menunjukan bahwa peserta menjadi lebih mengetahui besarnya peluang pasar melalui toko online. Selain itu, peserta juga lebih mengetahui proses memasarkan produk yang dimiliki pada toko online.Â Kata Kunci: pemasaran online, toko online, pelatihan dan pendampingan

Model Laboratorium Pemasaran Ideal di Perguruan Tinggi Rosa Prafitri Juniarti; Anik Lestari Andjarwati
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 6 No 1 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

This research focuses on designing the fulfillment of the needs of the ideal marketing laboratory that suits the needs of industry, learning, and research. The method used is descriptive qualitative. Data are collected through literature studies, observations, and in-depth interviews with some experts in the field of marketing management, so that data can be analyzed as an ideal marketing laboratory needs. These results will impact not only on the development of science, but also make the marketing laboratory as revenue generator. The results describe the things necessary to develop an ideal marketing lab consisting of ideal facilities, marketing laboratory facilities and infrastructure, ideal marketing lab resources, and ideal laboratory marketing work program

Bagaimana Generasi Milenial Membeli Makanan Halal? Peran Religious Belief, Subjective Norm, dan Halal Awareness Annisa Nurhidayana; Rosa Prafitri Juniarti
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 18, No 4 (2020): Volume 18, Nomor 3, Tahun 2020
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v18i4.11957

Halal is a recommendation for Muslim consumers. If the Muslim population increases, the awareness to consume halal food also increases. This research aims to analyze and discuss the influence of religious belief, subjective norm, and halal awareness with purchase intention halal food. The sampling technique used is non-probability sampling with a judgemental sampling method. The sampling used is 250, which has two criteria: Muslim and age 20-40 years. Data were analyzed using multiple linear regression analysis with the SPSS program. This study shows the relationship between religious belief and purchase intention, subjective norm and purchase intention, halal awareness, and purchase intention are significant. This research contributes to the halal food literature study, which also received special attention from young people. Even though young people tend to like to try new things, they still consider the halal products they consume. This finding also has important implications for marketers in Muslim countries.

FAKTOR-FAKTOR YANG MEMENGARUHI PENGGUNAAN MOBILE PAYMENT: SEBUAH REVIEW LITERATURE Rosa Prafitri Juniarti
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstrakPenelitian ini bertujuan untuk mempelajari lebih lanjut faktor-faktor yang memengaruhipenggunaan m-payment.Penelitian ini merupakan riset konseptual dengan mereveiw literatureliteratureterkait. Hasil penelitian menunjukkan bahwa persepsi merupakan variabel antesedenyang banyak diteliti untuk memengaruhi evaluasi m-payment. Penelitian selanjutnyadiharapkan dapat melakukan penelitian empiris yang berfokus pada variabel-variabel pentingyang jarang diteliti, di antaranya adalah kepercayaan, ekspektasi, karakteristik m-payment, dankarakteristik pengguna m-payment.Kata Kunci: evalusi konsumen, pembayaran seluler,persepsi, review literature.

Studi Kinerja Pemasaran Edel Cacao: Peran Kualitas Produk dan Harga Retno Cahyaningtyas Puji Lestari; Rosa Prafitri Juniarti
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to investigate the marketing mix impact of product quality and prices on sales performance which is decomposed into the volume of sales, the volume of consumers, and volume bought each consumer, using longitudinal data. This study analyzes the decline sales phenomenon of Edel Cocoa in PT Perkebunan Nusantara XII (Persero) for five years in a row from 2014-2018 through the implementation strategy of product quality and price, with total 253 products sold and 241 consumer purchase transactions. Using three generalized estimating equations method at the real level (Î±) = 5%. The result indicates that the marketing mix of product quality and prices have a strong impact on sales volume and volume bought each consumer. However, the marketing mix of product quality and prices don't have a significant impact on the volume of consumers. The marketing mix of quality products and prices simultaneous in explaining sales performance is at 14.5% while the remaining 85.5% is explained by other factors not included in this research model.

Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products Rosa Prafitri Juniarti; Adi Zakaria Afiff
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 17, No 2 (2020): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v17i2.6683

Brand extension is a topic that has been widely discussed by academics and practitioners in various studies. Unfortunately, there are only a few that address the role of product involvement, advertising appeals, and value dimensions in the extension acceptance as their main issue. Therefore, this study aims to mixed three controlling factors which are product involvement, advertising appeals, and brand value dimensions in determining how consumers respond to the parent brand and extended brand. This study was designed to test the possible interaction in a 2x2x2 full-factorial between advertising appeals (informational vs. emotional), brand extension perceived fit (high vs. low), and value dimension (symbolic vs. functional) for high involvement products. This study confirmed that there were significant differences in the main effects for both consumers' evaluation toward brand extension and the parent brand in the case of a symbolic brand and the high fit of extensions. Emotional appeals play important role in enhancing this degree because of the high level of its brand associations. As symbolic brand often referred as premium brand, the more positive the level of quality perception, the higher level of consumers' evaluation toward brand and brand loyalty will be. Thus, the more loyal consumer to the parent brand, the more positive evaluations of the extension will be.

PELATIHAN PEMASARAN ONLINE PADA PELAKU USAHA KERIPIK TEMPE DAN KERIPIK BUAH DESA SUKOREJO KECAMATAN SIDAYU KABUPATEN GRESIK Nurul Indawati; rosa prafitri juniarti; sista paramita; tias andarini indarwati
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ja.v7n1.p18-22

UMKM Desa Sukorejo memiliki beberapa produk unggulan yang tergabung dalam BUMDes Podhojoyo Sukorejo. Banyaknya produk yang dihasilkan oleh UMKM setempat, mendorong masyarakat dan pengelola BUMDes Podhojoyo Sukorejo untuk belajar terkait pemasaran online. Kegiatan PKM ini berupaya memberikan pelatihan dan pendampingan pemasaran online dengan materi pelatihan mengenai konsep komunikasi pemasaran dan pengenalan aplikasi pendukung pemasaran online (Shopee). Metode yang digunakan adalah pelatihan dan pendampingan serta monitoring evaluation agar proses pelaksanaan program PKM ini dapat berjalan sesuai rencana, memperoleh hasil sesuai harapan dan tuntas dilaksanakan. Hasil pelatihan pemasaran online menunjukan bahwa peserta menjadi lebih mengetahui besarnya peluang pasar melalui toko online. Selain itu, peserta juga lebih mengetahui proses memasarkan produk yang dimiliki pada toko online. Kata Kunci: pemasaran online, toko online, pelatihan dan pendampingan

Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude Salsabilla Kurniawati; Rosa Prafitri Juniarti; Azizah Omar; Ahmad Ajib Ridlwan
al-Uqud : Journal of Islamic Economics Vol. 7 No. 1 (2023): January
Publisher : Universitas Negeri Surabaya

This study aimed to analyze and discuss the influence of knowledge, religiosity, and attitude on well-educated Muslim women Millenials’ interests in buying halal cosmetics in a state with a Muslim majority. The judgemental sampling technique was applied to take samples using an online questionnaire. Two hundred twenty-three respondents were collected, yet, only 210 well-educated Muslim women with minimum ages of 21 years old could participate. Data is analyzed using path analysis to see the correlation among variables. The result found that well-educated Muslim women Millenials had a positive interest in buying halal cosmetics. Besides any information about halal cosmetics products, their belief level on their religion significantly affected their attitude and interests in buying. It found that most of the respondents knew halal cosmetics from the internet through open questions. Although a state with a Muslim majority becomes the research location, many people still used cosmetics with no halal certificates. Therefore, marketers should advertise their halal products, mainly through digital media. This study focused on consumers' attitudes toward rapid-growth cosmetics products in Indonesia, and it referred to halal cosmetics. Also, this study focused on the millennials generation who had an age group with the most number. Therefore, it was necessary to put this issue into a marketing discussion.

Peningkatan Daya Dukung Pemerintahan Desa Melalui Manajemen Sistem Informasi Desa Berbasis Website Dewie Tri Wijayati; Andre Dwijanto Witjaksono; Rosa Prafitri Juniarti; Trias Madanika Kusumaningrum; Ahmad Ajib Ridlwan
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 3, No 1 (2019): April 2019
Publisher : IKIP PGRI Bojonegoro

Perkembangan teknologi informasiÂ berdampak pada penyediaan akses informasi yang cepat, tepat dan akurat. Website bagi sebuah desa berguna untuk menampilkan data demografi, potensi, produk dan sumber daya manusia. Data tersebut tidak akan terbaca oleh masyarakat luas jika hanya di tulis di papan infomasi di balai desa. Selain itu, website desa juga mewujudkan transparansi pembangunan desa dan akuntabilitas keuangan di masing-masing desa. Saat ini desa sudah mendapat dana desa yang harus di pertanggungjawabkan kepada publik. Dengan adanya website tersebut masyarakat bisa tahu, program apa yang sedang dan akan di jalankan oleh desa, sekaligus mencantumkan jumlah anggarannya. selain itu fungsi website desa sebagai sarana masyarakat untuk menyampaikan saran, kritik dan aduan yang membangun bagi desa tersebut. Website desa akan menampilkan data riil kemiskinan dan pengangguran. Datanya bahkan lebih maju dari milik BPS karena sudah diverifikasi berdasar kondisi sosiologis desa.

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