Article Per Year (5 Year)
p-Index From 2021 - 2026
2.47
P-Index
This Author published in this journals
All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat Journal of Economic, Bussines and Accounting (COSTING) DedikasiMU: Journal of Community Service International Journal of Islamic Business and Management Review Review of Accounting and Business Asean International Journal of Business eProceedings of Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Digital Marketing Science
Maya Irjayanti
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Analisis Pengaruh Green Packaging Terhadap Green Purchase Intention Melalui Perceived Value, Perceived Risk Dan Green Satisfaction Pada Pembeli Produk Kecantikan Dengan Variabel Moderator Green Loyalty Dewi, Aghniya Fatharani; Irjayanti, Maya
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan limbah plastik yang semakin meningkat akibat pertumbuhan e-commerce, khususnya pada sektor produk kecantikan, mendorong perusahaan untuk mengadopsi kemasan ramah lingkungan (green packaging) sebagai bentuk tanggung jawab lingkungan. Penelitian ini memiliki tujuan untuk menganalisis pengaruh green packaging terhadap minat pembelian konsumen (green purchase intention), dengan mempertimbangkan peran persepsi nilai (perceived value), persepsi risiko (perceived risk), kepuasan konsumen (green satisfaction), serta loyalitas konsumen (green loyalty) sebagai variabel mediasi dan moderasi. Penelitian ini melakukan pendekatan kuantitatif melalui metode survei terhadap 220 responden ditentukan melalui teknik purposive sampling, dan dianalisis menggunakan software SmartPLS. Hasil analisis menggambarkan bahwa green packaging memiliki pengaruh positif dan signifikan terhadap perceived value dan perceived risk. Selanjutnya, green satisfaction dipengaruhi secara signifikan oleh kedua persepsi tersebut. Perceived risk terbukti secara signifikan memediasi pengaruh green packaging terhadap green purchase intention, sementara perceived value tidak menunjukkan efek mediasi yang signifikan. Selain itu, variabel green loyaltyterbukti hanya memoderasi secara positif dan signifikan hubungan antara perceived risk dan minat beli, namun tidak signifikan pada hubungan lainnya. Temuan ini memberikan implikasi strategis bagi perusahaan kosmetik dalam mengembangkan inovasi kemasan yang tidak hanya berorientasi pada lingkungan, tetapi juga memperhatikan persepsi dan kepuasan konsumen guna mendorong loyalitas dan minat beli yang berkelanjutan. Penelitian ini juga menjadi landasan penting untuk pengembangan studi lanjutan mengenai perilaku konsumen dalam konteks keberlanjutan dan e-commerce. Kata Kunci - Kemasan Ramah Lingkungan, Minat Pembelian, Persepsi, Produk Kecantikan
Pengendalian Kualitas Menggunakan Statistical Process Control Produk Jersey Pada Umkm Konveksi Bintang Jaya Collection Kurnianto, Nur Inayatillah; Irjayanti, Maya
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengendalian kualitas produk jersey pada UMKM Konveksi Bintang JayaCollection dengan menerapkan metode Statistical Process Control (SPC). UMKM yang berlokasi di Baleendah Bandung,menghadapi tantangan karena tingginya cacat produk, yang berdampak pada efisiensi produksi dan kepuasan pelanggan.Metode SPC dipilih karena kemampuannya dalam mengidentifikasi dan mengurangi Tingkat cacat produk. Datadikumpulkan melalui observasi langsung dan wawancara semi-struktur dengan pemilik serta operator produksi. Analisisdata dilakukan menggunakan berbagai alat SPC, seperti Check Sheet, Pareto Chart, dan P-Control Chart untukmengidentifikasi jenis cacat dominan serta kondisi proses produksi. Hasil penelitian meunjukkan bahwa jenis cacattertinggi adalah jenis cacat Printing desain. Selain itu, P-Control Chart menunjukkan bahwa proses produksi masihterkendali, namun ditemukan tingkat cacat sebesar 10%. Oleh karena itu, diberikan saran perbaikan oleh penulis berupapenerapan DMAIC dan PDCA dalam proses pengendalian kualitas pada UMKM Bintang Jaya Collection. Penelitian inimemberikan kontribusi pada pengembangan literatur di bidang manajemen kualitas, khususnya penerapan SPC di sektortekstil, serta menawarkan panduan praktis bagi UMKM serupa untuk meningkatkan daya saing di pasar yang kompetitif.Kata Kunci: Konveksi, Pengendalian Kualitas, Produk Jersey, Statistical Process Control, UMKM.
Analysis of Lean Manufacturing Efficiency and Effectiveness Using a Digital Kanban System Dwijayanto, Muhammad Rezki; Irjayanti, Maya
Asean International Journal of Business Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i1.1397

Abstract

PT TMSS Yageo Indonesia faced challenges in the material delivery process using the conventional Kanban system. Delays and errors in material filling were detected throughout the process. To improve the effectiveness, efficiency, and accuracy of material delivery, the company implemented the digitalization of the Digital Kanban System (SKD) integrated with the Enterprise Resource Planning (ERP) system. This study focuses on analyzing the effectiveness of the SKD implementation, which is connected to the ERP system in managing Kanban-based material delivery. This approach is expected to improve delivery time efficiency and reduce errors during the material delivery process. Three key indicators were used to evaluate the efficiency and effectiveness of SKD: On-Time Delivery (OTD), delivery efficiency, and material accuracy to the production line. OTD was evaluated based on the percentage of deliveries arriving on time compared to the total number of deliveries during a defined period. The evaluation of efficiency relied on measuring how actual delivery durations corresponded to the predetermined cycle time benchmarks. Efficiency was assessed by evaluating the difference between actual delivery performance and the expected cycle time. These indicators demonstrate how effectively the SKD supports a consistent and reliable material delivery process. The research findings show that On-Time Delivery (OTDm) achieved a 100% rate with no recorded delays. The observation period showed a consistently high level of delivery efficiency. The highest number of deliveries was recorded in the second month, and no delays occurred during the study. According to the study's findings, a comprehensive rollout of the SKD in the whole production environment would be advantageous. To support system adaptability and long-term efficiency, it is vital to improve monitoring processes, provide ongoing workforce development, and encourage continuous research efforts.
Assessing the Effect of Green Supply Chain Management on the Triple Bottom Line at McDonald's Bandung Rafli, Muhamad; Irjayanti, Maya
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1618

Abstract

The development of the fast food industry, particularly McDonald's in Bandung, has had a significant impact on the environment due to the use of plastic packaging and production waste. With increasing awareness of sustainability issues, companies have begun adopting Green Supply Chain Management (GSCM) practices to mitigate these negative impacts. GSCM focuses not only on environmental aspects but also on economic and social performance, as reflected in the Triple Bottom Line (TBL) concept. This study aims to analyze the effect of GSCM implementation on TBL at McDonald's in Bandung, given the limited number of similar studies in Indonesia, particularly in the fast food sector. This study aims to: 1) test the positive effect of GSCM on TBL, 2) empirically determine the strength of organizational culture's influence in strengthening the relationship between GSCM and TBL, and 3) empirically determine the strength of organizational size's influence in strengthening the relationship between GSCM and TBL. This study used a quantitative approach with a survey method of 184 McDonald's employees in Bandung selected through purposive sampling. Data were collected through an ordinal-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test validity, reliability, and relationships between variables. The study variables included GSCM (dimensions of internal management, green design, and green production), TBL (economic, social, and environmental performance), organizational size, and organizational culture. The results showed that GSCM had a significant positive effect on TBL. This finding aligns with McDonald's efforts to implement environmentally friendly policies, such as reducing plastic waste and using recycled materials, which have been shown to support business sustainability. This study provides practical contributions for businesses optimizing GSCM strategies to achieve sustainability, as well as academic contributions by enriching the literature on GSCM in the fast food industry. Suggestions for further research include expanding the sample to more diverse geographic regions and exploring mediating variables such as technological innovation to deepen the analysis.
Enhancing Customer Loyalty in State-Owned Logistics Providers: The Role of Operational Excellence, Information Quality, and Digital Transformation Irjayanti, Maya; Azis, Anton Mulyono; Ramadinka, Reza Ibrahim
International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v6i1.1814

Abstract

This study investigates the concerning decline in the logistics service quality of state-owned logistics service providers in Indonesia, as indicated by the 2023 Logistics Performance Index (LPI). An Indonesian state-owned logistics company is presently ranked 9th in usage frequency, behind its domestic competitors. This study aims to identify the critical components encountered by state-owned logistics service provider and investigate the transformation initiatives implemented to improve their operations. A mixed-method approach utilized in this study, incorporating quantitative data from 199 respondents analyzed using the Smart Partial Least Squares (PLS) technique, with qualitative data from Focus Group Discussions and secondary data. The results indicate that service quality is a pivotal factor influencing customer satisfaction and loyalty. Many operational issues were uncovered, highlighting previous challenges that led to the company's collapse. This study indicates the strategic transformations implemented to regain competitiveness, encompassing enhancements in service processes and innovations focused on customer needs. Practical ideas are offered to improve service performance, enabling state-owned logistics service providers to maintain customer trust and attain long-term success in an increasingly competitive market. Further, this research contributes to the discussion regarding sustainability by advocating for logistics practices that are efficient, reliable, and customer-centric, which are conducive to the long-term resilience of organizations. These transformations are consistent with the objectives of Sustainable Development Goal 9 (Industry, Innovation, and Infrastructure) by promoting innovation in public service delivery and improving infrastructure. Also, the promotion of sustainable logistics operations that reduce inefficiencies and waste is a way in which the emphasis on service quality and operational enhancements contributes to Goal 12 (Responsible Consumption and Production).
Co-Authors Abdurrahman Faris Indriya Himawan Aji, Bagas Abiyoga Hastyo Anton Mulyono Azis Azzahra Sabila Awanis Clarissa, Viona Dewi, Aghniya Fatharani Dwijayanto, Muhammad Rezki H, Farah Luthfia Faturachman Hikmah, Rismayanti Nurul Kurnianto, Nur Inayatillah Muhammad Iqbal Alamsyah netia Nugraha, Erwan Rafli, Muhamad Ramadinka, Reza Ibrahim Reza Ibrahim Ramadinka