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All Journal Jurnal Nusa Sylva Indonesian Journal of Computing, Engineering, and Design International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Journal of Mechanical Design and Testing (JMDT) METAL : Jurnal Sistem Mekanik dan Termal Techno Energy, Materials and Product design Jurnal Pengabdian kepada Masyarakat (ABDIKEMAS) Master Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Computer & Science Industrial Engineering Journal
Ardi Wiranata
Departemen Teknik Mesin Dan Industri, Fakultas Teknik, Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences

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Journal : Master Manajemen

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Analisis Selling Skill terhadap Penjualan Produk Asuransi Bank BCA Trunojoyo Jember Ardi Wiranata; Lingga Yuliana
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.822

Abstract

This study aims to analyze the selling skills of marketing officers in the process of selling insurance products at BCA Trunojoyo Branch. It is a qualitative descriptive study. The respondents are insurance marketing officers assigned to the BCA Trunojoyo branch in Jember. The data source used is primary data, which was obtained through interviews with the insurance marketing officers at the BCA Trunojoyo branch in Jember, conducted in April 2025. The results of the study indicate that the selling skills possessed by each individual selling skills have a crucial role in enhancing the success of insurance product sales. By implementing the development of good selling skills for marketing staff, it is hoped that Bank BCA Trunojoyo Jember can improve the quality of marketing staff periodically through training so that they can meet the company's goals and be able to maintain competitiveness in the banking sector, especially the sale of insurance products.
Co-Authors Abdul Arief Abdul Arief Adam Mufarij Afifah, Dini Nur Alwani Hamad Ariyadi, Hifni Muchtar Bagaskara, Galang Budi Arifvianto Darmawan, Muhammad Rakhadzaky Indra Dini Nur Afifah Dwi Hartanti Dwi Setyawan, Paryanto Ellbert Hutabri, Ellbert Haposan Banjarnahor Haq, M Tsabit Sofatul Heru Santoso Budi Rochardjo Heru Santoso Budi Rochardjo I Made Miasa Lingga Yuliana Mao, Zebing Mauliana, Dinda Muhammad Akhsin Muflikhun Muslim Mahardika Nitibaskara, TB Unu Nugraha, Ariyana Dwiputra Nur Cholis Majid Paryanto Dwi Setyawan Salman Sinarep Sucipto Sucipto Syafiqri Alfarizki Tanbar, Fefria Tantri Analisawati Sudarsono Wibisono, Muhammad Maheswara Zainal Muttaqin