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The Role of Social Media Influencers in Shaping Customer Brand Engagement and Brand Perception Lelasari Sijabat; Danny I. Rantung; Deske W. Mandagi
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.459

Abstract

In today's digital age, social media has emerged as a powerful tool that may reach a larger group. In order to reach current and potential customers, it is essential to employ the appropriate medium when marketing a product. The company's message will be effectively communicated to current and potential clients using social media influencers (SMI). The three primary questions underlying the issues raised are the focus of this investigation. (1) What is the effect of SMI on customer brand engagement (CBE) and customer brand perception (CBP)? (2) What is the effect of CBE on CBP? (3) Does CBE mediate the relationship between SMI and CBP? Setting the context of exploration of the Big Cola brand, a survey was conducted on the customer of Big Cola in West Java, Indonesia. The quantitative data were collected from 154 respondents from three regions: Bekasi, Bogor, and Depok, using purposive sampling technique, Structural equation modeling (SEM) utilizing SPSS and SmartPLS statistical software were then performed to analyze the data. The result revealed that SMI positively and significantly impacted CBE and CBP. Furthermore, CBE significantly and positively influences brand perception. Finally, CBE is found to be a significant mediator between SMI and brand CBP. Utilizing social media influencers in this promotion brand will enhance brand perception and consumer engagement, and as customer engagement rises, so will brand perception. These findings can help businesses make informed decisions on choosing the best promotional media.
CARBON EMISSION ACROSS MANY SPECTRUMS USE IN MULTI-INCOME GROUPS COUNTRIES IN THE WORLD Danny Ivan Rantung; Nouke Sysca Oroh; Ika Prayanthi
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the study is to determine specifically examine the quadratic impact of economic growth, consumption of renewable and non-renewable energy, depletion of natural resources, and population levels in all countries in the world which are grouped into 4 income groups namely high-, low-, middle- and upper-income groups. and lower middle. The data used in this study is panel data from all countries in the world for 29 years from 1990 to 2018 with 6 variables. The model has been developed and the instrument used in this research is STATA version 14.  Regression result show that for countries in the low, upper middle and lower middle-income groups, the results are significant for square of economic growth contributes to the increase in the amount of carbon dioxide emissions. Consumption of non-renewable energy for countries in the high- and low-income groups were significant to the amount of carbon dioxide emissions. Consumption of renewable energy in all income groups of countries in the world, the correlation between increased consumption of renewable energy and total carbon dioxide emissions is negative with significant alpha value.  Increasing deforestation has a negative correlation with the amount of carbon emissions. Countries in the high- and low-income groups were found to be significant and countries in the upper and lower middle-income groups were not significant.
Literature Review: Multiparadigm Accounting Research Danny Ivan Rantung; Nouke Sysca Oroh; Ika Prayanthi
JRAM (Jurnal Riset Akuntansi Multiparadigma) Vol 9, No 2 (2022): Desember
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.172 KB) | DOI: 10.30743/akutansi.v9i2.6599

Abstract

The objective of this paper is to explore all related literature with multiparadigm accounting research approaches. The literature search strategy begins by looking at literature from sources in the forms of books or sources originating from several databases or search engines including open knowledge maps, google scholar, and z-library. The keywords used for the search are “accounting: science with various paradigms, multiparadigm accounting research, accounting paradigm and paradigm accounting”.  From the results of searching and reviewing the literature, including books, journal articles and other electronic sources, various kinds of multiparadigm accounting research were obtained. By knowing the benefits of each of the paradigm viewpoints that have been described, it is good if we take a mixed paradigm approach in accounting research so that research results are of higher quality because they are not only based on one paradigm. Even though in one research using one accounting paradigm, those of us who strongly believe in a certain paradigm still have an open mind towards other paradigms thus enriching our views so that in studying accounting all paradigms are believed to complement one another. This research will greatly contribute to academics in viewing accounting from various perspectives. This literature review classifies multiparadigm accounting research based on more specific groups.
Comparative analysis and the impact of the implementation of the profit-sharing scheme of gross split oil and gas on the investment value of upstream oil and gas Danny Ivan Rantung; Nouke Sysca Oroh; Ika Prayanthi
International Journal of Applied Finance and Business Studies Vol. 10 No. 3 (2022): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.535 KB)

Abstract

This research wants to prove whether when Indonesia implemented the rules for implementing the gross split profit sharing scheme in 2017 it had an impact on decreasing upstream oil and gas investment in the following years. Is there a significant difference regarding this upstream oil and gas investment before and after the determination of the implementation of the gross split profit sharing scheme. What are the trends in matters related to upstream oil and gas activities starting from upstream oil and gas investment values, oil, and gas production, signing of new contracts both conventional and non-conventional oil and gas, oil and gas reserves, and oil and gas drilling charts. Using quantitative descriptive research, proves that there is no significant difference in the value of stock investment both before and after the implementation of the gross split profit sharing scheme in 2017 with some interesting trend descriptive analysis. For future researchers, they can conduct research on a longer period in the coming years to get a better trend pattern.
Leading through disruption: The role of transformational leadership in the digital age Deske W. Mandagi; Danny I. Rantung; Douglass Rasuh; Reimond Kowaas
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4164

Abstract

Transformational leadership has emerged as a critical concept that can significantly influence organizational success in a rapidly evolving digital landscape. However, despite the increasing importance of this topic, there remains a noticeable research gap in the understanding of the dynamics and impact of transformational leadership in the context of the digital era. To address this research gap, a systematic literature review using a comprehensive selection of 25 scientific articles from Scopus database was conducted. The primary objective was to explore the consequences of transformational leadership in the digital age and gain insights into its implications for organizational effectiveness and success. The systematic review encompassed articles that discussed transformational leadership in the context of digital transformation. The selected articles were rigorously analyzed and categorized to extract valuable insights into various consequences of transformational leadership and the digital era. The findings shed light on the essential outcomes of a transformational leadership style, including employee motivation and performance, job satisfaction, organizational commitment which leads to innovation, adaptability and resilience, and organization’s commitment, which eventually contribute to organizational growh and performance. This study provides a comprehensive overview of the current state of knowledge regarding the role of transformational leadership in the digital age. It highlights the role of transformational leadership can navigate and thrive in the dynamic landscape of digital transformation
Perancangan Sistem Informasi Akuntansi Siklus Pembelian Toko Sumber Meubel Elektronik Prayanthi, Ika; Rantung, Danny
Servitium Smart Journal Vol 3 No 1 (2024): Servitium Smart Journal
Publisher : Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/servitium.v3i1.31

Abstract

Abstrak This community service activity aims to design a purchasing cycle accounting information system for Electronic Furniture Source Stores. This community service activity is a community activity that involves students of the Accounting Information System class as an output of implementing the knowledge gained in class, namely the Accounting Information System class project in MSMEs around the Universitas Klabat. The design of this accounting information system includes the creation of purchase accounting cycle procedures, document flowcharts, business document designs, and the implementation of purchase transaction simulations using Odoo Software.
Insights into Generation Z's Perception of Social Media Marketing's Effectiveness on Faith-Based Private School Branding Carundeng, Stelly Stevanny; Rantung, Danny I.; Mandagi, Deske W.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 16 No 1 (2024): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v16i1.4953

Abstract

The research aims to explore Generation Z's perceptions of social media marketing (SMM) effectiveness for brand building in religious-based private schools, addressing a crucial gap in the literature by examining how SMM influences various facets of brand perception and student behavior within this specific educational niche. Specifically, it investigates SMM's impact on brand attitude, image, intention, and recommendation, utilizing a quantitative descriptive design with primary data collected through surveys and employing probability sampling among 200 high school students via an online survey. Data analysis, conducted using the Structural Equation Model (SEM) with the assistance of the SmartPLS statistical program, reveals a positive and significant relationship between SMM and both brand attitude and brand image, as well as a significant positive correlation between SMM and students' intention to choose a faith-based educational institution and their intention to recommend it. Additionally, a significant positive relationship between brand attitude and brand image is observed, with brand image also displaying a significant positive association with students' intention to choose a faith-based educational institution and their intention to recommend it, thereby providing valuable practical and theoretical insights.
From Ledger to Artificial Intelligence: Tracing the Evolution of Accounting in the Age of Technology Oroh, Nouke Sysca; Rantung, Danny Ivan; Ananto, Niel; Moedjahedy, Jimmy
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6389

Abstract

Metode akuntansi tradisional, seperti buku besar manual, mulai ditinggalkan di era teknologi. Studi ini mencoba menggali lebih dalam perbaikan ini dan menjelaskan bagaimana teknologi telah meningkatkan pengambilan keputusan dalam akuntansi. Studi ini menggunakan metodologi PRISMA 2020, menganalisis 235 artikel dari Scopus dan Google Scholar yang diterbitkan antara tahun 2020 dan 2024, untuk menyelidiki dampak transformatif teknologi terhadap pengambilan keputusan akuntansi. Pemeriksaan mendetail terhadap 64 artikel mengungkapkan adanya pergeseran besar menuju digitalisasi, teknologi otomasi, kecerdasan buatan (AI), dan blockchain dalam sektor akuntansi. Kemajuan teknologi pemrosesan informasi mendorong digitalisasi, mengubah akuntansi keuangan menjadi sistem yang terhubung dan digital. Otomatisasi Proses Robot (RPA) dan otomatisasi yang didukung AI merupakan komponen penting yang mengoptimalkan operasi dengan meminimalkan pekerjaan manusia dan meningkatkan efektivitas organisasi. Strategi yang jelas sangat penting untuk mengoptimalkan adopsi teknologi karena hubungan simbiosis antara otomatisasi akuntansi dan AI. Mengotomatiskan penagihan dan entri jurnal secara real-time mengurangi beban kerja, mendorong perluasan organisasi. Menggabungkan teknologi blockchain dengan kecerdasan buatan menjamin transparansi dan keamanan dengan memanfaatkan catatan yang tidak dapat diubah, mengotomatisasi operasi, dan meningkatkan efisiensi transaksi keuangan. Kualitas audit berbasis AI meningkatkan akurasi dengan meminimalkan kesalahan. Konvergensi teknologi ini menunjukkan perubahan signifikan dalam industri akuntansi, meningkatkan efisiensi, meminimalkan tenaga kerja manual, dan mendorong kesuksesan perusahaan. Profesional akuntansi harus beradaptasi dan menegosiasikan perubahan ini untuk memastikan relevansi dan kekuatan sektor ini. Kata Kunci: Digitalisasi Akuntansi, Akuntansi Modern, Automasi Akuntansi
Dividend Policy: The Impact of Financial Performance, Governance, and Managerial Ownership in Capital Markets Tumiwa, John Calvin; Prayanthi, Ika; Rantung, Danny Ivan; Oroh, Nouke Sysca
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7158

Abstract

This study explores the influence of financial performance, governance, and managerial ownership on dividend policy in companies listed on the Indonesia Stock Exchange. The main issue addressed is the ongoing controversy in the literature regarding how these factors affect Dividend Yield, given the inconsistencies in previous research. The study aims to examine the role of Retained Earnings, Return on Assets, the Board of Directors, Independent Commissioners, Managerial Ownership, and company size in shaping dividend policy. A quantitative approach is employed, using a regression method to analyse panel data from 400 companies over the period 2018–2022. The results indicate that Retained Earnings, Independent Commissioners, and Managerial Ownership have a significant impact on Dividend Yield, whereas Return on Assets, the Board of Directors, and Total Assets do not. The findings highlight the crucial role of strong governance in dividend policy, while Return on Assets, the Board of Directors, and firm size measured by Total Assets do not exhibit a significant effect. This study underscores the need for effective governance to minimize conflicts of interest and emphasizes the importance of considering local contexts when formulating dividend policies in Indonesia.
Analysis Of Fundamental Factors That Affect The Stock Price Of Manufacturing Companies Rantung, Danny Ivan; Ananto, Niel; Oroh, Nouke Sysca; Koapaha, Hartiny Pop
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5767

Abstract

This study aims to analyze the fundamental factors that affect stock prices in manufacturing companies. There are several fundamental factors used in this study, namely financial ratios consisting of Return on Asset (ROA), Debt to Equity Ratio (DER), Book Value Per Share (BVS). The sampling method used is purposive sampling method. From a population of 133 manufacturing companies listed on the Indonesia Stock Exchange, 36 companies were taken. Hypothesis testing is done using multiple linear regression analysis with panel data, the initial stage is to first conduct a classical assumption test which includes data normality test, multicolonierity, heteroscedasticity and model linearity test. The results of this study indicate that ROA, DER, BVS simultaneously have a significant effect on stock prices. The results of the partial analysis of the fundamental factors Return on Asset (ROA), Debt to Equity Ratio (DER), and Book Value Per Share (BVS) have a positive influence on the stock price of Manufacturing companies on the IDX in 2017-2022. Keyword: Fundamental factors