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Strategi Peningkatan Branding Usaha Mikro Kecil Dan Menengah Desa Pulosari Melalui Kegiatan Pengabdian Masyarakat Maylinda Aristrinada Shyafira; Taysa Adila; Mariska Angelina; Eka Satya Nugraha; Dammandtyo Tegar Samudra; Mu’tasim Billah
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.400

Abstract

MSMEs are particularly important to Indonesia's economic expansion. Up to 61.9% of the country's GDP is made up of MSMEs. When considered in part, the majority of MSMEs in the micro and small business category still struggle with numerous issues that prevent them from producing their best work. Many MSMEs lack a business strategy, making it difficult for MSMEs players to access the market effectively. In order to get the best outcomes, the goal of producing this article is to offer aid in maximizing the performance of MSMEs that have been active in Indonesia. The FGD (Focus Group Discussion) approach and socialization are used in the implementation method. The purpose of this journal was to pinpoint issues with MSMEs in Pulosari Village. The findings of this study demonstrate that MSMEs in Pulosari Village operate without a business strategy.
Pengintegrasian Aplikasi Shopee Untuk Mengoptimalkan Ekonomi Kreatif UMKM Desa Pakel Kabupaten Jombang Pada Revolusi Industri 4.0. Sarah Putri Madania; Maulana Muhammad Daffa; Mu’tasim Billah; Ilham Nuril Fitri Huda; Aulia Nida’ul Husna; Bella Mega Riswanti; Mochammad Firmansyah
Jurnal of Management and Social Sciences Vol. 3 No. 2 (2025): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i2.146

Abstract

Technology always experiences changes along with the times, changes in technology have a dynamic nature so that new innovations can emerge to create a technology that facilitates human activities in various sectors of activity such as industry, agriculture, education, and no less the economic sector which feels the impact of existing technological developments. The manifestation of these technological developments in the economic sector, namely e- commerce applications in the form of Shopee, the application of these applications during the industrial revolution 4.0 is expected to have an impact on society and especially UMKM actors to further develop a more creative economy so that they can open up employment opportunities as a whole for all levels and community elements, besides that the presence of the Shopee application can provide a new idea for the community so that they can be more independent and not depend on the government. Nowadays, everything is digital, both in cities and villages, in this case the presence of the Shopee application can be a new step for village governments to be able to take advantage of this application to take advantage of developing the economy in villages by developing the existing UMKM sector by utilizing technology. The existing one is the Shoppe application. In this case Pakel Village together with the East Java KKNT 09 UPN Veterans group created an account on the Shopee application to integrate UMKM products in Pakel Village, Jombang Regency. more widely known by the community both outside Pakel Village and outside the City of Jombang, so that UMKM in Pakel Village are ready to compete and develop in the industrial era 4.0.
Implementasi Branding Dan Digital Marketing Untuk Strategi Pemasaran UMKM Di Desa Ngampungan Retno Dwi Astutik; Nurul Aulia Dewi; Aptania Fairuz Wardani; Amilia Eka Putri; Daffa Samdya Adabi Selay; Mu’tasim Billah
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2023): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i3.692

Abstract

Digital marketing is a form of marketing strategy that uses the internet as a link between businesses and consumers. By using the internet, businesses can reach more consumers and expand their market share. The application of digital marketing can increase the level of customer loyalty because the consumer's sense of satisfaction to buy, identify, know the value of goods without leaving the house is fulfilled. This paper was created to describe the implementation of branding and digital marketing that the author has done as a form of community service in the Real Work Lecture program in Ngampungan Village, Bareng District. The research method used in scientific writing is descriptive by describing the activities that have been carried out and their outputs. The author provides assistance to respondents in several aspects, such as socialization regarding branding, making packaging labels, and socializing marketing on several social media platforms.
Sosialisasi Penerapan Sistem Budidaya Aquaponik dengan Budikdamber (Budidaya Ikan dalam Ember) pada Lahan Terbatas di Desa Banjaragung, Kabupaten Jombang Marsha Amanda Fahrasyahda; Mu’tasim Billah; Dona Wahyuning Laily
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.303

Abstract

The growth of society in Indonesia is still quite uneven. This has resulted in a very diverse community economic situation, so that each region is required to be able to empower itself from a social and economic perspective. One of them is in agriculture which is very commonly carried out by rural communities. However, not all rural communities have large areas of land to be used as agricultural facilities, such as the people of Banjaragung Village, Jombang Regency. Therefore, efforts are needed to be able to utilize limited land, one of which is by cultivating fish in buckets (budikdamber). Group 02 KKN-T MBKM UPN "Veteran" East Java carried out a civics socialization activity targeting PKK Banjaragung women to provide information regarding community awareness raising activities in utilizing limited land. The approach to carrying out this task is through 1) literature study, 2) socialization, and 3) making budikdamber. The result of this activity is to be able to provide new knowledge and knowledge to members of the Banjaragung Village PKK. This outreach was positively welcomed by all participants.
Pendampingan Pengurusan Legalitas Usaha Berupa Nomor Induk Berusaha (NIB) Bagi UMKM di Desa Kebondalem, Kecamatan Bareng, Kabupaten Jombang Moch. Nur Syamsi; Khansa Florensa Ervanto; Rahila Iftikhar; Nadhiya Hana Aushafina; Cendhy Rezky Adi Vitara; Mu’tasim Billah
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.333

Abstract

Kebondalem Village is one of the villages located in Bareng Sub-district, Jombang Regency, with 110 Micro, Small, and Medium Enterprises (MSMEs). In Kebondalem Village, the majority of the community perceives the process of obtaining permits and establishing business legality as difficult and time-consuming. Furthermore, MSMEs in the Kebondalem Village area still lack awareness of the importance of business legality, resulting in many MSMEs not having the necessary business legality, particularly the Business Identification Number (NIB). The Business Identification Number (NIB) is crucial for entrepreneurs as it serves as a permit for business operations and commercial activities. The process of obtaining or issuing the Business Identification Number (NIB) can be done through the Online Single Submission (OSS) system. The purpose of this community service activity is to educate MSME actors in Kebondalem Village on how to apply for business permits online using the Online Single Submission (OSS) system and ensure the legal recognition of their businesses, specifically through the use of the Business Identification Number (NIB). Using a door-to-door approach, this community service activity involves visiting the homes of each MSME in the Kebondalem Village area. The aim of this activity is to educate the community about the process of obtaining the Business Identification Number (NIB]
Pengembangan dan Pelatihan Pemerahan Susu Kambing Etawa di Desa Jenisgelaran Kecamatan Bareng Kevin Khanza Pangestu; Zein, Selina Ashilah; Rusdi Alim Wibawa Jati; Maharani Nur Rokhmah Akhsanti; Mu’tasim Billah
INCOME: Indonesian Journal of Community Service and Engagement Vol 1 No 2 (2022)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.36 KB) | DOI: 10.56855/income.v1i2.74

Abstract

Jenisgelaran Village has many MSMEs that have the potential to be developed to become typical products of the village. One of them is Goat Tawa which is Etawa goat's milk business. These products are in great demand by the public and quite well known so that buyers also come from outside Bareng District. The efforts to develop and advance this MSME such as updating the design on the bottle packaging as well as the product logo and the correct procedure for milking Etawa goats so that the resulting product has the same quality and taste and is sterile. From the training carried out, it resulted in new bottle packaging designs and logos and the Etawa goat milk MSME actors applied the correct milking procedure.
Pembuatan Alat Komposter dalam Mengolah Sampah Menjadi Pupuk Organik di Desa Jenisgelaran. Dewa Aldiansyah; Qeisha Firmansyah; Atika Permata Sari; Elif Putri Anggraini; Achmad Arsa Abdillah Madjid; Mu’tasim Billah
INCOME: Indonesian Journal of Community Service and Engagement Vol 1 No 2 (2022)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (869.563 KB) | DOI: 10.56855/income.v1i2.77

Abstract

Garbage is a problem that is often faced by the people of Jenisgelaran Village, Bareng District, Jombang Regency. Due to the absence of a proper landfill (TPA), people litter and can cause garbage to accumulate. So that the solution that can be given to the community is to use the waste into organic fertilizer. By making appropriate technology tools in the form of composters that will convert organic waste on a household scale into liquid and solid organic fertilizer. For the manufacture of composter tools, the community is given socialization about the manufacturing procedure to its benefits, composter tools are made on a home scale so that they can be easily applied by the community. Socialization which is a community service program is carried out by providing guide modules, counseling to the provision of one composter tool as an example to the community. The existence of this activity is expected to provide knowledge to the community so that they can process household organic waste into organic fertilizer. It can also provide relief to the community in saving costs to buy fertilizer.
OPTIMALISASI REKRUTMEN TENAGA KERJA PT. NUR HARAMAIN MULIA Nur Syamsiyah; Mu’tasim Billah
HARAMAIN : Jurnal Manajemen Bisnis Vol. 1 No. 02 (2021): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

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Abstract

Tujuan penelitian ini adalah sebagai berikut: Pertama, sebagai bentuk pembelajaran dalam merekrut pegawai atau tenaga kerja dengan hasil yang maksimal serta komitmen terhadap pekerjaannya. Kedua, untuk mengetahui proses rekrutmen tenaga kerja di PT. Nur Haramain. Ketiga, untuk mengetahui pengaruh rekrutmen terhadap PT. Nur Haramain.Penelitian ini menggunakan pendekatan kualitatif dan termasuk penelitian studi kasus maka hasil penelitian ini bersifat analisis-deskriptif yaitu berupa kata-kata tertulis atau lisan dari perilaku yang diamati terutama terkait dengan bagaimana optimalisasi rekrutmen di PT. Nur Haramain Mulia. Data penelitian dikumpulkan baik lewat instrumen pengumpulan data, observasi, wawancara maupun lewat data dokumentasi. Hasil penelitian menunjukkan bahwa dalam rekrutmen tenaga kerja tidak hanya sekedar merekrut atau menarik orang untuk bekerja di suatu pekerjaan atau perusahaan, PT. Nur Haramain Mulia memiliki cara mengoptimalisasi rekrutmen tenaga kerja demi tujuan mendapatkan karyawan yang diharapkan. Dalam proses rekrutmen juga tidak ada kerja sama antara peserta dengan penguji, karena jika dalam sebuah rekrutmen ada kerja sama antara dua belah pihak maka akan menghambat kemajuan perusahaan tersebut.
METODE BIMBINGAN MANASIK HAJI DI KBIHU NURUL HARAMAIN Didin Chonyta; Taufiqur Rahman; Mu’tasim Billah
HARAMAIN : Jurnal Manajemen Bisnis Vol. 1 No. 03 (2021): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatar belakangi oleh kebutuhan peneliti untuk mengetahui metode bimbingan manasik haji. Penelitian ini dilakukan di KBIHU Nurul Haramain. Data yang melalui studi lapangan dan dianalisis menggunakan deskriptif kualitatif. Tujuan penelitian ini yaitu untuk mengetahui metode yang digunakan KBIHU Nurul Haramain dalam pelaksanaan bimbingan manasik haji. Dalam penelitian ini berfokus pada metode bimbingan manasik haji KBIHU Nurul Haramain. Berdasarkan hasil penelitian dapat disimpulkan bahwa metode yang digunakan KBIHU Nurul Haramain dalam bimbingan manasik haji yaitu: Pertama,metode ceramah. Kedua,Tanya jawab. Ketiga, Praktik manasik. Keempat, Simulasi. Hasil Penelitian menunjukkan bahwa metode yang digunakan oleh KBIHU Nurul Haramain dalam Bimbingan  manasik haji sangatlah bermanfaat dan berguna bagi calon jamaah haji walaupun dalam pelaksanaannya masih dapat kekurangan, tetapi KBHIU Nurul Haramain selalu memberikan yang terbaik untuk para calon jamaah haji, supaya ibadah yang dilaksanakan di tanah suci berjalan dengan lancar dan menjadi haji yang mabrur. Sesuai dengan Visi dan Misi KBHIU Nurul Haramain, Visi : “Melaksanakan bimbingan haji/umrah yang terpercaya dan profesional.” dan Misi : Menyelenggarakan bimbingan haji, umrah, dan ziarah sejak di tanah air hingga ke tanah suci. Membantu terbentuknya kehidupan bermasyarakat yang adil, sejahtera, dan bermartabat, berdasarkan nilainilai keislaman dan keindonesiaan. Membina silaturrahim antara para jamaah haji dalam upaya melanggengkan kemabruran dalam kehidupan sehari-hari. In accordance with the Vision and Mission of KBHIU Nurul Haramain, Vision: "Implementing trusted and professional Hajj/Umrah guidance."
Co-Authors Achmad Arsa Abdillah Madjid Ahmada Rifqi Zulfahmi Amilia Eka Putri Aptania Fairuz Wardani Assyfaul Baity Zuraj Atika Permata Sari Aulia Nida’ul Husna Bella Mega Riswanti Brilian Valentia Stevani Cendhy Rezky Adi Vitara Cintia Nur Halimatussa’diyah Daffa Samdya Adabi Selay Dammandtyo Tegar Samudra Dea Amira Dewandari Dewa Aldiansyah Didin Chonyta Dimas Oktorio Fadilla Dona Wahyuning Laily Dzikri Kurniawan Eka Satya Nugraha Elif Putri Anggraini Ellisa Adelia Erin Dwi Cahyani Fahira Nisa Aini Faiza Aulia Novadinastia Farrah Ayu Rashida Firnaz Seiff Fitri Destriani Ida Bagus Anindya Hariwicaksana Ihtadat Alam Makarima Mainun Ika Lestari Ilham Nuril Fitri Huda Indira Reva Labibah Kevin Khanza Pangestu Khansa Florensa Ervanto Lucya Natalie Maharani Nur Rokhmah Akhsanti Mariska Angelina Marsha Amanda Fahrasyahda Maulana Muhammad Daffa Mayga Putri Shabella Maylinda Aristrinada Shyafira Moch. Nur Syamsi Mochammad Firmansyah Moh Heru Alfin Maulana Muhammad Iqbal Muhammad Sabil Ghifarian Muhammad Zidan Al Aziz Rahmatullah Muhammad Zidhan Arifianto Nadhiya Hana Aushafina Naila Aisyah Putri Nailatun Ni’mah Nanang Qosim Nathania Grace Edwin Ni Kadek Galuh Anjani Ni Putu Kania Devya Nur Syamsiyah Nurul Aulia Dewi Putri Abidah Fauziyyah Putry Hafsyah Maulidinna Nurrul Qeisha Firmansyah Rachma Yasin Rafika Athiyah Kurniawan Rahila Iftikhar Regita Ayudhea Permata Putri Resanda Putra Sulistiono Retno Dwi Astutik Rusdi Alim Wibawa Jati Sarah Putri Madania Selvia Selvia Sheily Novitasari Sinta Nur Aini Siti Hawa’ Octaviani Siti Rohmah Sulis putri dewi Taufiqur Rahman Taysa Adila Ubay Huse Wardah Ainiyah Zawawi Zawawi Zein, Selina Ashilah