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Pengaruh Severity, Free Asset Dan Downsizing Terhadap Keberhasilan Turnaround Pada Perusahaan Yang Mengalami Financial Distress (Studi Empiris Pada Perusahaan Sektor Consumer And Goods Yang Terdaftar Di Bursa Efek Indonesia Periode 2014-2018) Novi Darmayanti; Nawari Nawari; Egidia Demmy Andini
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 6, No 1 (2021): APRIL 2021
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v6i1.1526

The research is aimed at knowing the impact of inequality, free assets and downsizing on the turnaround success of companies that are experiencing financial distress conditions in consumer and goods companies in the period 2014-2018. This research is a quantitative explanatory research with purposive sampling technique for data collection. As many manufacturing companies as samples. This study uses SPSS Application version 25 and logistic regression analysis to test the hypothesis because the independent variable is a combination of metrics and non-metrics. The results showed that free assets and downsizing had no effect on turnaround as evidenced by a significant value greater than 0.05 while severity had a positive effect on turnaround with a significantly smaller result than at 0.05

PENGARUH SALES PROMOSION DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PADA UD. CIPTA KARYA ABADI LAMONGAN Rahayu Mufiyati; Nawari Nawari
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 1 (2020): Januari
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i1.1867

UD. Cipta Karya abadi is a company engaged in trading household appliances. Its flagship product is the multipurpose pot CKA POT. Using special and unique concepts in the sales activities of superior products, namely by direct sales, by conducting promotions, introducing products and even directly practicing cooking demonstrations in front of prospective customers. The purpose of this research is to find out the effect of Sales Promotion and Personal Selling partially or simultaneously on Purchasing Decisions. The number of samples in this study were 98 respondents. While the sampling technique used in this study was simple random sampling technique. The data is analyzed using the SPSS program, Variable Sales Risk (X1) = 0,000 <0,05, Personal Selling Variable (X2) = 0,000 <0,05. From the equation above the variable significance of the price is smaller than 0.05, the significance of the Sales Promosion variable is smaller than 0.005 and the significance of the small Personal Selling variable is greater than 0.05, then the X1 variable has a positive effect on Y and X2 has a positive effect on variable Y.

PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE DI LAMONGAN Nawari Nawari; Sigit Marianto
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1968

This study aims to determine the effect of service quality, price, brand image on satisfaction of ojek online transportation customers in Lamongan. This study is a survey with quantitative research. The population in this study is Cak Ed Lamongan online motorcycle taxi customers. Sampling used a purposive sampling technique and obtained a sample of 100 respondents using the formula Rao Purba. Data collection techniques in this study used interviews and questionnaires. Analysis of the data used were the validity test, the reliability test, the multiple linear regression analysis, the classic assumption test, the coefficient of determination R2 test, and hypothesis was tested through t test that was used to determine the effect of service quality, price and brand image partially on satisfaction of ojek online transportation customers in Lamongan. From the analysis, results obtained of t test results variable service quality was tcount = 3.934 > ttable = 1.660 which states that the quality of service affects customer satisfaction. Price variable was tarithmetic = 3,622 > ttable = 1,660 which indicates that price influences customer satisfaction, and brand image variable tcount = 2,216 > ttable = 1,660 which states that brand image influences customer satisfaction. While R square of 0.783 shows that 78.3% of the variable Customer satisfaction is influenced by service quality, price, and brand image. While the remaining 21.7% is influenced by other variables that were not examined.

ANALISIS PENGENDALIAN KUALITAS PRODUK DENGAN STATISTICAL QUALITY CONTROL (SQC) PADA PT EVERAGE VALVES METALS CABANG LAMONGAN Bayu Sentosa; Nawari Nawari; Sa’abdillah Abas
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 13 No 2 (2021): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v13i2.2483

This study aims to determine the types of damage, the factors that cause damage, and whether product quality control at PT. Ever Age Valves Metals Lamongan Branch is still within the limits of control or not. Data collection techniques was done by direct observation and interviews. In the data processing of this research used the Statistical Quality Control (SQC) methods, those are checking sheets, pareto diagrams, cause and effect diagrams, and control charts . The results of this study indicated that the types of damage are boncel body, tepos body, body hole, porous body, broken handlebar, and broken hat. From the causal diagram it could be seen the factors that cause damage, namely humans, raw materials, methods, and tools. On the using of the p control chart showed that the product quality control process had still in the outside of control limit because there are still 7 points that are outside the quality control limit, those are in March, April, June, July, August, September, and November, thus it showed that the control process of product quality had not been implemented well.

PENGARUH MAEKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA FERRY JAYA MOTOR LAMONGAN Nawari Nawari
J-MACC Vol 1 No 1 (2018): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

The development of a company result in increasingly tight competition. To be able to face the competition, the company must have an efficient marketing strategy to offer its products to consumers. One such strategy is a marketing mix consisting of product, price, promotion and place. The strategy is also used by Ferry Jaya Motor Lamongan that is able to influence the purchasing decision of motor in lamongan area and its surroundings. Looking at the above phenomenon researchers interested in doing research on the influence of marketing mix variables on purchasing decisions on Ferry Jaya Motor Lamongan. The purpose of this research is to know the role of marketing mix that is Product, Price, Promotion, distribution to purchasing decision at Ferry Jaya Motor Lamongan. This research uses multiple regression analysis and hypothesis test (T and F test) with Likert scale. The sample used is 85 respondents. Based on incidental sampling technique method. the sampling technique by chance, ie anyone who met with researchers at the time that researchers have taken that is in October 2017 until february 2018. The test results simultaneously show product variables, price, promotion and distribution together have a significant effect on the decision purchase at Ferry Jaya Motor Lamongan with Fhitung equal to 92,877> 2,49. While the test partially shows product variables (X1) of 2.570, the price (X2) of 1.796, promotion (X3) of 2.967 and the distribution (X4) of 4.624 significant effect on purchasing decision Y. And variable distribution (X4) purchase decision on Ferry Jaya Motor Lamongan

PENGARUH PROMOSI, KUALITAS PRODUK DAN HARGA TIKET TERHADAP KEPUASAN PENGUNJUNG WISATA EDUCATION GONDANG OUTBOND (WEGO) LAMONGAN Nawari Nawari; Nur Lailatul Mahfudho
J-MACC Vol 2 No 1 (2019): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

The era of globalization has demanded changes in all fields. One of them is the field of tourism marketing. The purpose of this study was to examine the effect of promotion, product quality and ticket prices on tourist visitor satisfaction. This research was conducted at Gondang Outbond Education Tourism, respondents used 60 visitors of the gondang outbond education tour using SPSS. The results show that product quality and ticket prices have a positive and significant influence on customer satisfaction. while promotion has a negative effect on consumer satisfaction. Product quality and ticket prices are the most important variables in influencing customer satisfaction.

PENGARUH KUALITAS PRODUK, SUASANA TEMPAT DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN ASIH JAYA BABAT Nawari Nawari; Siska Dwi Setyawati
J-MACC Vol 2 No 2 (2019): October
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Nowadays the competition in the culinary world is growing rapidly, especially restaurants or restaurants, this phenomenon has only recently been booming, now we easily find everywhere, both large restaurants and simple houses (warungs). Therefore marketing is very important to support the success of a business. The purpose of this study is to find out the quality of the product, the atmosphere of the place and the quality of service to the purchasing decision at the Asih Jaya Babat restaurant. The method in this study is quantitative by distributing questionnaires to 67 respondents. The analytical method used is multiple linear regression, classical assumption test, partial t test and simultaneous f test. The results of this study indicate that the quality of products has a significant positive effect on purchasing decisions, the atmosphere of the place has a positive and significant effect, and the quality of service has a negative effect on purchasing decisions at the Asih Jaya Babat restaurant.

ANALISIS PENGARUH PENGGUNAAN STRATEGI MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MAPAN DIGITAL PRINTING LAMONGAN M. Hafidh Nashrullah; Nawari Nawari
J-MACC Vol 5 No 1 (2022): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v5i1.2940

This study uses a quantitative approach, nonprobability sampling technique in purposive sampling technique, and data collection techniques by means of library research, and questionnaires. The population in this study were all consumers who bought products at Mapan Digital Printing Lamongan, with a sample of 80 respondents. The data analysis technique uses multiple linear regression analysis. The results of this study are Simultaneous Test (f test) proving that the independent variable has a significant effect on the dependent variable with a value of 165,177 while the Partial Test (t test) shows that the place variable (X4) has a dominant influence on purchasing decisions with a value of 10,304. Determination coefficient value R2 obtained is 0.898 means that product, price, promotion, and place variables are able to explain purchasing decisions by 89,8% while the remaining 10,2% can be explained by other variables not examined in this study. Based on research on the influence of the marketing mix on the purchasing decisions of secondary food products at Mapan Digital Printing Lamongan, conclusions can be drawn as follows: (1) the results of the F test indicate that the marketing mix (product, price, promotion, and place) is jointly influential significant to the purchase decision of products at Mapan Digital Printing Lamongan. (2) From all marketing mix variables (products, prices, promotions, and places) obtained after testing t, it turns out that the place variable has the dominant influence in the purchasing decisions of secondary crops in Mapan Digital Printing Lamongan.

DAMPAK PENGEMBANGAN WISATA GUNUNG RATU TERHADAP EKONOMI MASYARAKAT LOKAL DESA SENDANGREJO KECAMATAN NGIMBANG KABUPATEN LAMONGAN Siti Shoimah; Nawari -
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 14 No 2 (2022): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRACT This research is based on the problem of developing the Gunung Ratu tourist attraction which then has an impact on the economy of the local community in Sendangrejo Village, Ngimbang District, Lamongan Regency. The problem studied is the efforts to develop the Gunung Ratu tourist attraction and the impact of the development on the local community's economy. This research will be quite interesting because the object under study has modern forms of development combined with history and religion that contribute to the development of the Gunung Ratu tourist attraction which has an impact on the economy of the local community. The purpose of the study was to find out how the impact of the Gunung Ratu tourist attraction on the economy of the local community in Sendangrejo Village. The research method used in this research is descriptive qualitative method. The data obtained in this study were sourced from the results of interviews, observations and documentation from parties related to Gunung Ratu tourism. The results of research in the field indicate that the development carried out for the Gunung Ratu tourist attraction is in the form of infrastructure in tourist areas, motorbike paragliding rentals, and horse rentals. With the formation of this development, local community benefit, such as increased income, the emergence of jobs. Community needs are met, control and ownership are still fully held by the community.

DAMPAK PENGEMBANGAN WISATA GUNUNG RATU TERHADAP EKONOMI MASYARAKAT LOKAL DESA SENDANGREJO KECAMATAN NGIMBANG KABUPATEN LAMONGAN Siti Shoimah; Nawari -
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 14 No 2 (2022): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRACT This research is based on the problem of developing the Gunung Ratu tourist attraction which then has an impact on the economy of the local community in Sendangrejo Village, Ngimbang District, Lamongan Regency. The problem studied is the efforts to develop the Gunung Ratu tourist attraction and the impact of the development on the local community's economy. This research will be quite interesting because the object under study has modern forms of development combined with history and religion that contribute to the development of the Gunung Ratu tourist attraction which has an impact on the economy of the local community. The purpose of the study was to find out how the impact of the Gunung Ratu tourist attraction on the economy of the local community in Sendangrejo Village. The research method used in this research is descriptive qualitative method. The data obtained in this study were sourced from the results of interviews, observations and documentation from parties related to Gunung Ratu tourism. The results of research in the field indicate that the development carried out for the Gunung Ratu tourist attraction is in the form of infrastructure in tourist areas, motorbike paragliding rentals, and horse rentals. With the formation of this development, local community benefit, such as increased income, the emergence of jobs. Community needs are met, control and ownership are still fully held by the community.

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