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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Promosi Pendidikan Ekonomi Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri PROFIT J-MACC : Journal of Management and Accounting Patria Artha Management Journal JURNAL MAKRO MANAJEMEN Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat: BAKTI KITA International Journal of Multidisciplinary Reseach Fundamental and Applied Management Journal
Nawari Nawari
universitas islam darul 'ulum
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH KEWAJARAN HARGA, KUALITAS PRODUK TERHADAP MINAT BELI MELALUI SUASANA TOKO PADA UD. MAKMUR LAMONGAN Nawari Nawari
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 15 No 1 (2023): Januari
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v15i1.3912

Abstract

This research determine the effect of price fairness and product quality moderated by store atmosphere on consumer buying interest. What is in the UD. Makmur Sukodadi Lamongan The number of samples determined was 80 respondents using purposive sampling method. As an independent variable, namely the reasonableness of price and product quality, and the moderating variable is the atmosphere of the store, while the dependent variable is consumer buying interest. The analysis used includes validity test, reliability test, classical assumption test, Moderated Regression Analysis (MRA) and hypothesis testing. The results of the analysis using moderated regression analysis can be seen that the variables of price fairness and product quality have a positive effect on consumer buying interest, and the store atmosphere variable moderates the reasonableness of prices on consumer buying interest, and the store atmosphere variable successfully moderates product quality on consumer buying interest. The results of the analysis using the coefficient of determination show that 94.9 percent of the variation in consumer buying interest can be explained by the independent variables and moderating variables studied in this study and 5.1 percent is explained by other factors outside the model.
Pengaruh Severity, Free Asset Dan Downsizing Terhadap Keberhasilan Turnaround Pada Perusahaan Yang Mengalami Financial Distress (Studi Empiris Pada Perusahaan Sektor Consumer And Goods Yang Terdaftar Di Bursa Efek Indonesia Periode 2014-2018) Novi Darmayanti; Nawari Nawari; Egidia Demmy Andini
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 6 No. 1 (2021): APRIL 2021
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v6i1.1526

Abstract

 The research is aimed at knowing the impact of inequality, free assets and downsizing on the turnaround success of companies that are experiencing financial distress conditions in consumer and goods companies in the period 2014-2018. This research is a quantitative explanatory research with purposive sampling technique for data collection.  As many manufacturing companies as samples. This study uses SPSS Application version 25 and logistic regression analysis to test the hypothesis because the independent variable is a combination of metrics and non-metrics. The results showed that free assets and downsizing had no effect on turnaround as evidenced by a significant value greater than 0.05 while severity had a positive effect on turnaround with a significantly smaller result than at 0.05 
PENERAPAN MARKETING MIX PADA STRATEGI PEMASARAN KONVENSIONAL DAN DIGITAL Nawari Nawari; Lina Auliya Ulfa
ProBank Vol 5, No 2 (2020)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v5i2.724

Abstract

Permasalahan yang diketahui dalam penelitian ini berkaitan dengan konsumen yang mengeluh karena jika berbelanja harus datang ke toko tas Joyshop Babat. Pada tahun 2017 Toko Tas Joyshop membuka toko di digital melalui sosial media seperti Facebook, Instagram dan Shopee. Penelitian ini bertujuan untuk mengetahui variabel-variabel yang mempengaruhi pemasaran produk dengan Sistem Digital dan Konvensional di Toko Tas Joyshop Babat. Variabel-variabel tersebut adalah, produk, harga, promosi dan lokasi. Penelitian ini berisfat survey dengan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah masyarakat yang sering berbelanja dengan Sistem Digital dan Konvensional. Pengambilan sampel menggunakan teknik Sampling aksidental dan didapatkan sampel sebanyak 99 responden dengan menggunakan rumus slovin. Teknik pengumpulan menggunakan kuesioner. Analisis data yang digunakan menggunakan uji validasi, uji reliabilitas, analisis regresi berganda, uji asumsi klasik, uji koefisien determinasi R2, dan uji hipotesis melalui uji t yang digunakan untuk mengetahui variabel produk, harga, promosi dan lokasi secara parsial terhadap pemasaran produk dengan Sistem Digital dan Konvensional di toko tas Joyshop Babat. Hasil analisis dapat dilihat uji t variabel produk thitung = 8,256 > ttabel = 1,660 yang menyatakan produk berpengaruh terhadap pemasaran produk. Variabel harga thitung = 2,951 > ttabel = 1,660 yang menyatakan harga berpengaruh terhadap pemasaran produk, variabel promosi thitung = 2,642 > ttabel = 1,660 yang menyatakan promosi berpengaruh terhadap pemasaran produk dan variabel lokasi thitung = 2,275 > ttabel = 1,660 yang menyatakan lokasi berpengaruh terhadap pemasaran produk.
PENGARUH PROMOSI, HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN DI BAKSO TERMINAL 1974 LAREN LAMONGAN Nurul Ain; Nawari Nawari
Pro-fit Vol 14 No 2 (2023): Juli
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine the effect of promotion, price and service quality on consumer buying interest at Bakso Terminal 1974 Laren Lamongan by using quantitative methods of primary data. The results show that promotion has an effect on consumer buying interest with tcount = 2.873 > ttable = 1.988, price has no effect on consumer buying interest with tcount = 1.916 < ttable = 1.988 and service quality affects consumer buying interest tcount = 7,413 > ttable = 1.988. Simultaneous F-test shows that promotion, price and service quality affect consumer buying interest with Fcount = 453.767 > Ftable = 2.70 with a coefficient of determination of 93.4%.
PEMANFAATAN UBI MBOTHE SEBAGAI PRODUK UMKM DI DESA DRUJUGURIT KECAMATAN NGIMBANG KABUPATEN LAMONGAN Nawari Nawari; M. Hafidh Nashrullah; Vegi Ayu Indah; Siti Nur Alifiyah; Shofa’atul Muniroh
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 4 No. 1 (2023): Jurnal Bakti Kita
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v4i1.4932

Abstract

The aim of this work program is to change the mindset of residents about the potential of mbote which can be developed with contemporary innovations so that consumers are more interested and able to compete in beautiful packaging. The activity method used is action review. The results of the study found that there was a lack of village communities in entrepreneurship activities by utilizing village potential. Therefore, this assistance is an innovation for mbote traders to help trigger the production of MSME mbote chips to make them more attractive and easy for consumers to remember. In addition, the results of this assistance were also able to increase the enthusiasm of the Drujugurit village community in making the mbote chip business which was originally ordinary to become even more enthusiastic in producing mbote chips.Keywords: you can list 3-5 keywords seperated with coma. (in Times New Roman (Headings) with 10 font size, single spacing and italized)
ANALISIS FAKTOR PENGGUNAAN MARKETING MIX SEBAGAI PERTIMBANGAN KONSUMEN DALAM MEMILIH PAVING DI CV. OPEN ARTO MADURAN – LAMONGAN Nawari, Nawari; Shoimah, Siti
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 9, No 2 (2021): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v9i2.4509

Abstract

This research was conducted to find out what factors are considered by consumers in choosing Paving CV Open Arto. In Maduran Lamongan which is always crowded with visitors even though there are many other paving productions standing around Paving CV Open Arto.. The purpose of this study is to find out which factors are the most dominant consumers consider among the 7P product marketing mix variables, price, location, promotion, people, processes and physical evidence in the CV Open Arto. Maduran - Lamongan. The research method used in the CV Open Arto. is a quantitative method with a population of 4,320 visitors and 100 samples to be examined. This study uses factor analysis with SPSS and the results show that the dominant factor considered by consumers in choosing Paving is a person factor with an eigen value of 6,887 and the lowest factor is a product with an eigen value of 1,541.Keywoords: Marketing Mix, Consumer Considerations, Factor Analysis.
Pemanfaatan Teknologi Digital untuk Peningkatan Kinerja Lembaga Keuangan dan Pendidikan: Pengalaman Pengabdian di Kabupaten Lamongan dan Sampang Ardhana Kisno Saputra, Rifky; Nawari, Nawari; Dwi Shofia, Aulia; Puji Astuti, Ratna; Joko Pamungkas, Azis
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3891

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendorong adopsi teknologi digital sebagai solusi atas permasalahan kelembagaan di dua sektor penting, yaitu keuangan dan pendidikan. Program pertama dilakukan di PT BPR Ulintha Ganda Kabupaten Lamongan dengan fokus pada penyuluhan manajemen risiko kredit berbasis sistem digital untuk menekan rasio Non-Performing Loan (NPL). Program kedua dilaksanakan di Yayasan Nurul Hikmah Kabupaten Sampang melalui pendampingan pembuatan website sekolah berbasis Blogger untuk mendukung transparansi dan akses informasi publik. Hasil kegiatan menunjukkan bahwa pelibatan masyarakat dalam proses digitalisasi mampu memperkuat efisiensi operasional dan meningkatkan keterlibatan stakeholder. Kegiatan ini menjadi bukti nyata bahwa kolaborasi akademisi dan masyarakat melalui pemanfaatan teknologi digital dapat memberikan dampak positif bagi peningkatan tata kelola lembaga lokal.Kata kunci: pengabdian masyarakat, digitalisasi, manajemen risiko, website sekolah, BPR, literasi teknologi
ANALISIS LOYALITASPELANGGANMENGGUNAKANVARIABEL KUALITAS LAYANAN DAN KEPUASAN PELANGGAN PADA USAHA E-BUSINESS Nawari, Nawari
Makro Jurnal Manajemen Dan Kewirausahaan Vol 2, No 1 (2017): JURNAL MAKRO MANAJEMEN
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v2i1.210

Abstract

Semakin luas, kompleks dan ketat paersaingan saat ini mebuat perusahaan dituntut untuk dapat melihat dan mencermati kesempatan dan peluang yang ada dan bisa menemukan strategi yang tepat untuk menciptakan suasana yang membuat pelanggan loyal terhadap apa yang perusahaan tawarkan, sebagai contoh peningkatan kualitas layanan yang harus ditingkatkan perusahaan serta membuat langkah agar supaya pelanggan tetap merasa puas dengan layanan yang perusahaan berikan.Dalam penelitian ini untuk mengenalisis baik secara simultan dan parsial pengaruh positif antara variabel kualitas layanan dan kepuasan pelanggan terhadap loyalitas pelangganpada pengguna layanan paytren.Data yang digunakan dalam penelitian ini adalah data perimer yang diperoleh dari responden dengan menggunakan kuesioner sebanyak 100 item pertanyaan dan pernyataan yang disebar menggunakan metode simple random sampling.Data yang telah diperoleh selanjutnya dianalisis menggunakan regresi linier berganda setelah data terlebih dahulu di uji validitas dan realibilitas.Dari hasil perhitungan dengan menggunakan SPSS menunjukkan bahwa kualitas layanan dan kepuasan pelanggan secara simultan mempunyai pengaruh terhadap loyalitas pelanggan sebesar 9.030.Dan secara parsial variabel kualitas layanan berpengaruh positif sebesar 11.016 terhadap loyalitas pelanggan, dan variabel kepuasan pelanggan juga mempunyai pengaruh positif sebesar 275.131 terhadap layalitas pelanggan.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA CV. OPEN ARTO MADURAN LAMONGAN Nawari, Nawari; Shoimah, Siti
Patria Artha Management Journal Vol 5, No 2 (2021): Patria Artha Management Journal
Publisher : Patria Artha University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33857/pamj.v5i2.507

Abstract

This study generally aims to determine the extent of the marketing mix relationship to purchasing decisions in CV. Open Arto Maduran Lamongan and to find out price variables, distribution channels, products and promotions that have a dominant influence and relationship to purchasing decisions products in CV. Open Arto Maduran Lamongan.The type of research used is a type of correlational research. Correlational research is a research that highlights the relationship between the variables studied and tests the hypotheses previously formulated. As for the purpose of the correlational research is to detect variations in variation in a variable relating to variations in variation on one or more other variables based on the correlation coefficient.The population in this study were consumers or customers in CV. Open Arto Maduran Lamongan. A population of 102 respondents, while the sample was set at 50% of the total population which was equal to 51 respondents. The sampling technique used in this study uses a simple random sampling technique, which is a simple random sampling technique, where the sample size is taken so that each research unit of the population is likely to be selected as a sample.From the results of the partial correlation test, it can be seen that the price variable (X1), distribution channel (X2), product (X3) and promotion (X4) have a partial effect on purchasing decisions (Y) on CV. Open Arto Maduran Lamongan. This can be proven from the results of the T-Variable Price (X1) count (2,584), Distribution Channels (X2) of (2,577), Product (X3) of (1,961) and Promotion (X4) of (5,943). With t table of (1.675). Then the T-count of the four variables is greater than t-table.
PENGARUH ONLINE CUSTOMER REVIEW, AFFILIATE MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP Saifuddin Zuhri; Nawari Nawari; M. Aktsar Al Mubarok
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.9651

Abstract

This study aims to examine the influence of online customer reviews and affiliate marketing on purchasing decisions in TikTok Shop, specifically among students of the Faculty of Economics at Universitas Islam Darul ‘Ulum Lamongan (UNISDA). The study population comprised 1,243 students, with a sample size of 93 respondents selected using purposive sampling. The analytical methods used in this research include validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination test. The findings reveal that online customer reviews significantly and positively influence purchasing decisions, as indicated by a t-value of 3.593 > 1.987. Similarly, affiliate marketing has a significant and positive effect, with a t-value of 4.871 > 1.987. The simultaneous effect of both variables on purchasing decisions is also significant, as shown by an F-value of 36.1 > 2.71. The coefficient of determination (R²) is 0.446, indicating that 44.6% of the variance in purchasing decisions can be explained by online customer reviews and affiliate marketing.
Co-Authors Ahmad Afri Rozikin Ahmad Munir Hamid Ahmad Sananil Nafisa Ahmad Sholikin Aulia Dwi Shofia Azis Joko Pamungkas Bagas Satrio Wibowo Bayu Sentosa Dwi Shofia, Aulia Egidia Demmy Andini Febrian Helmi Joko Pamungkas, Azis Kuncoro Prastyo Lina Auliya Ulfa M. Aktsar Al Mubarok Mohamad Afif Chumaedi Charis Muhammad Hafidh Nashrullah Novi Darmayanti Nur Lailatul Mahfudho Nur Qomariyah Nurul Ain Puji Astuti, Ratna Rahayu Mufiyati Ratna Puji Astuti Rifky Ardhana Kisno Saputra Saddam Rizky Andhika Saifuddin Zuhri Sa’abdillah Abas Shofa’atul Muniroh Sigit Marianto Siska Dwi Setyawati Siti Nur Alifiyah Siti Shoimah Slamet Riyadi Sukesi Sukesi . Tampubolon, Liosten Rianna Roosida Ully Vegi Ayu Indah