Article Per Year (5 Year)
p-Index From 2021 - 2026
2.133
P-Index
This Author published in this journals
All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Promosi Pendidikan Ekonomi Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri PROFIT J-MACC : Journal of Management and Accounting Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat: BAKTI KITA IJEIRC
Nawari Nawari
universitas islam darul 'ulum
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
PENGARUH KEWAJARAN HARGA, KUALITAS PRODUK TERHADAP MINAT BELI MELALUI SUASANA TOKO PADA UD. MAKMUR LAMONGAN Nawari Nawari
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 15 No 1 (2023): Januari
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v15i1.3912

Abstract

This research determine the effect of price fairness and product quality moderated by store atmosphere on consumer buying interest. What is in the UD. Makmur Sukodadi Lamongan The number of samples determined was 80 respondents using purposive sampling method. As an independent variable, namely the reasonableness of price and product quality, and the moderating variable is the atmosphere of the store, while the dependent variable is consumer buying interest. The analysis used includes validity test, reliability test, classical assumption test, Moderated Regression Analysis (MRA) and hypothesis testing. The results of the analysis using moderated regression analysis can be seen that the variables of price fairness and product quality have a positive effect on consumer buying interest, and the store atmosphere variable moderates the reasonableness of prices on consumer buying interest, and the store atmosphere variable successfully moderates product quality on consumer buying interest. The results of the analysis using the coefficient of determination show that 94.9 percent of the variation in consumer buying interest can be explained by the independent variables and moderating variables studied in this study and 5.1 percent is explained by other factors outside the model.
Pengaruh Severity, Free Asset Dan Downsizing Terhadap Keberhasilan Turnaround Pada Perusahaan Yang Mengalami Financial Distress (Studi Empiris Pada Perusahaan Sektor Consumer And Goods Yang Terdaftar Di Bursa Efek Indonesia Periode 2014-2018) Novi Darmayanti; Nawari Nawari; Egidia Demmy Andini
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 6 No. 1 (2021): APRIL 2021
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v6i1.1526

Abstract

 The research is aimed at knowing the impact of inequality, free assets and downsizing on the turnaround success of companies that are experiencing financial distress conditions in consumer and goods companies in the period 2014-2018. This research is a quantitative explanatory research with purposive sampling technique for data collection.  As many manufacturing companies as samples. This study uses SPSS Application version 25 and logistic regression analysis to test the hypothesis because the independent variable is a combination of metrics and non-metrics. The results showed that free assets and downsizing had no effect on turnaround as evidenced by a significant value greater than 0.05 while severity had a positive effect on turnaround with a significantly smaller result than at 0.05 
PENERAPAN MARKETING MIX PADA STRATEGI PEMASARAN KONVENSIONAL DAN DIGITAL Nawari Nawari; Lina Auliya Ulfa
ProBank Vol 5, No 2 (2020)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v5i2.724

Abstract

Permasalahan yang diketahui dalam penelitian ini berkaitan dengan konsumen yang mengeluh karena jika berbelanja harus datang ke toko tas Joyshop Babat. Pada tahun 2017 Toko Tas Joyshop membuka toko di digital melalui sosial media seperti Facebook, Instagram dan Shopee. Penelitian ini bertujuan untuk mengetahui variabel-variabel yang mempengaruhi pemasaran produk dengan Sistem Digital dan Konvensional di Toko Tas Joyshop Babat. Variabel-variabel tersebut adalah, produk, harga, promosi dan lokasi. Penelitian ini berisfat survey dengan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah masyarakat yang sering berbelanja dengan Sistem Digital dan Konvensional. Pengambilan sampel menggunakan teknik Sampling aksidental dan didapatkan sampel sebanyak 99 responden dengan menggunakan rumus slovin. Teknik pengumpulan menggunakan kuesioner. Analisis data yang digunakan menggunakan uji validasi, uji reliabilitas, analisis regresi berganda, uji asumsi klasik, uji koefisien determinasi R2, dan uji hipotesis melalui uji t yang digunakan untuk mengetahui variabel produk, harga, promosi dan lokasi secara parsial terhadap pemasaran produk dengan Sistem Digital dan Konvensional di toko tas Joyshop Babat. Hasil analisis dapat dilihat uji t variabel produk thitung = 8,256 > ttabel = 1,660 yang menyatakan produk berpengaruh terhadap pemasaran produk. Variabel harga thitung = 2,951 > ttabel = 1,660 yang menyatakan harga berpengaruh terhadap pemasaran produk, variabel promosi thitung = 2,642 > ttabel = 1,660 yang menyatakan promosi berpengaruh terhadap pemasaran produk dan variabel lokasi thitung = 2,275 > ttabel = 1,660 yang menyatakan lokasi berpengaruh terhadap pemasaran produk.
PENGARUH PROMOSI, HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN DI BAKSO TERMINAL 1974 LAREN LAMONGAN Nurul Ain; Nawari Nawari
Pro-fit Vol 14 No 2 (2023): Juli
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine the effect of promotion, price and service quality on consumer buying interest at Bakso Terminal 1974 Laren Lamongan by using quantitative methods of primary data. The results show that promotion has an effect on consumer buying interest with tcount = 2.873 > ttable = 1.988, price has no effect on consumer buying interest with tcount = 1.916 < ttable = 1.988 and service quality affects consumer buying interest tcount = 7,413 > ttable = 1.988. Simultaneous F-test shows that promotion, price and service quality affect consumer buying interest with Fcount = 453.767 > Ftable = 2.70 with a coefficient of determination of 93.4%.
PEMANFAATAN UBI MBOTHE SEBAGAI PRODUK UMKM DI DESA DRUJUGURIT KECAMATAN NGIMBANG KABUPATEN LAMONGAN Nawari Nawari; M. Hafidh Nashrullah; Vegi Ayu Indah; Siti Nur Alifiyah; Shofa’atul Muniroh
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol 4 No 1 (2023): Jurnal Bakti Kita
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v4i1.4932

Abstract

The aim of this work program is to change the mindset of residents about the potential of mbote which can be developed with contemporary innovations so that consumers are more interested and able to compete in beautiful packaging. The activity method used is action review. The results of the study found that there was a lack of village communities in entrepreneurship activities by utilizing village potential. Therefore, this assistance is an innovation for mbote traders to help trigger the production of MSME mbote chips to make them more attractive and easy for consumers to remember. In addition, the results of this assistance were also able to increase the enthusiasm of the Drujugurit village community in making the mbote chip business which was originally ordinary to become even more enthusiastic in producing mbote chips.Keywords: you can list 3-5 keywords seperated with coma. (in Times New Roman (Headings) with 10 font size, single spacing and italized)
THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST IN MSME ROOF TILES PRODUCTS Nawari, Nawari; Sukesi, Sukesi; Tampubolon, Liosten Rianna Roosida Ully
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 5 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i5.133

Abstract

This research is aimed at examining the direct and indirect influence of Digital Marketing and word of mouth on purchasing decisions through purchase interest tested on MSME roof tile products. The method used in this research is to use a quantitative approach. This research is included in the type of explanatory research with a sample of 100 respondents. The analysis used is structural equation modeling (SEM) with the SmartPLS application. The results of the direct influence analysis show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing interest, and Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions. In the indirect influence test, the results show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions through purchase intention.
ANALISIS FAKTOR PENGGUNAAN MARKETING MIX SEBAGAI PERTIMBANGAN KONSUMEN DALAM MEMILIH PAVING DI CV. OPEN ARTO MADURAN – LAMONGAN Nawari, Nawari; Shoimah, Siti
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 9, No 2 (2021): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v9i2.4509

Abstract

This research was conducted to find out what factors are considered by consumers in choosing Paving CV Open Arto. In Maduran Lamongan which is always crowded with visitors even though there are many other paving productions standing around Paving CV Open Arto.. The purpose of this study is to find out which factors are the most dominant consumers consider among the 7P product marketing mix variables, price, location, promotion, people, processes and physical evidence in the CV Open Arto. Maduran - Lamongan. The research method used in the CV Open Arto. is a quantitative method with a population of 4,320 visitors and 100 samples to be examined. This study uses factor analysis with SPSS and the results show that the dominant factor considered by consumers in choosing Paving is a person factor with an eigen value of 6,887 and the lowest factor is a product with an eigen value of 1,541.Keywoords: Marketing Mix, Consumer Considerations, Factor Analysis.
Pemanfaatan Teknologi Digital untuk Peningkatan Kinerja Lembaga Keuangan dan Pendidikan: Pengalaman Pengabdian di Kabupaten Lamongan dan Sampang Ardhana Kisno Saputra, Rifky; Nawari, Nawari; Dwi Shofia, Aulia; Puji Astuti, Ratna; Joko Pamungkas, Azis
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3891

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendorong adopsi teknologi digital sebagai solusi atas permasalahan kelembagaan di dua sektor penting, yaitu keuangan dan pendidikan. Program pertama dilakukan di PT BPR Ulintha Ganda Kabupaten Lamongan dengan fokus pada penyuluhan manajemen risiko kredit berbasis sistem digital untuk menekan rasio Non-Performing Loan (NPL). Program kedua dilaksanakan di Yayasan Nurul Hikmah Kabupaten Sampang melalui pendampingan pembuatan website sekolah berbasis Blogger untuk mendukung transparansi dan akses informasi publik. Hasil kegiatan menunjukkan bahwa pelibatan masyarakat dalam proses digitalisasi mampu memperkuat efisiensi operasional dan meningkatkan keterlibatan stakeholder. Kegiatan ini menjadi bukti nyata bahwa kolaborasi akademisi dan masyarakat melalui pemanfaatan teknologi digital dapat memberikan dampak positif bagi peningkatan tata kelola lembaga lokal.Kata kunci: pengabdian masyarakat, digitalisasi, manajemen risiko, website sekolah, BPR, literasi teknologi
Co-Authors Bayu Sentosa Dwi Shofia, Aulia Egidia Demmy Andini Joko Pamungkas, Azis Lina Auliya Ulfa M. Hafidh Nashrullah M. Hafidh Nashrullah Novi Darmayanti Nur Lailatul Mahfudho Nurul Ain Puji Astuti, Ratna Rahayu Mufiyati Rifky Ardhana Kisno Saputra Sa’abdillah Abas Shofa’atul Muniroh Sigit Marianto Siska Dwi Setyawati Siti Nur Alifiyah Siti Shoimah Sukesi . Tampubolon, Liosten Rianna Roosida Ully Vegi Ayu Indah