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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jemasi Jurnal Ekonomi Manajemen dan Akuntansi EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi
Asma Mario
Universitas IBA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN ONLINE MELALUI PLATFORM SHOPEE TERHADAP KEPUASAN PELANGGAN DI TOKO LISTRIK NATASA PALEMBANG Dwi Oktarini; Sri Ermeila; Asma Mario; Ria Astri Yani
Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Vol 5 No 2 (2025): Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/surplus.v5i2.1122

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana kepuasan pelanggan di Toko Listrik Natasa Palembang, yang beroperasi melalui platform Shopee, dipengaruhi oleh kualitas produk dan strategi promosi penjualan. Metode deskriptif kuantitatif digunakan, dengan kuesioner digunakan untuk mengumpulkan data dari 235 pelanggan. Data dianalisis menggunakan regresi linier berganda menggunakan program IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas produk dan promosi penjualan keduanya memiliki pengaruh yang positif dan signifikan terhadap kepuasan pelanggan; namun, promosi penjualan secara parsial memiliki pengaruh yang lebih besar terhadap peningkatan kepuasan pelanggan daripada kualitas produk. Oleh karena itu, menggunakan platform Shopee untuk membuat strategi promosi yang efektif dan menarik sangat penting untuk meningkatkan kepuasan pelanggan.
The Effect Of Loss Aversion, Confirmation Bias, And Herd Behavior In Online Loan Decision-Making Among Economics Students In Palembang City Asma Mario; Angka Wijaya; Pandriadi Pandriadi; Dhea Rizky Amelia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10226

Abstract

This study was motivated by concerns about the prevalence of online loan (Pinjol) problems that ensnare students, even leading to stress and suicide. This phenomenon highlights the importance of understanding the factors that influence students' decisions to use Pinjol services. Based on previous research findings, there are three relevant aspects of behavioral economics, namely loss aversion, confirmation bias, and herd behavior. This study uses a quantitative approach with the Ordinary Least Square (OLS) multiple linear regression analysis method using EViews 13 software. The results show that the three independent variables, namely loss aversion, confirmation bias, and herd behavior, have a proven effect on students' decisions to take out online loans. These findings confirm that students' economic behavior in the context of online loans is not only influenced by rational factors, but also by psychological and social biases. The implications of this study are expected to form the basis for prevention efforts and financial literacy education so that students can be wiser in managing their financial needs and avoid the trap of online loans.
Co-Authors Amah, Mas Angka Wijaya Dhea Rizky Amelia Dwi Oktarini Hadli Hadli Naruliza, Esty Ningsih, Endang Kusdiah Novianty, Dwi Eka Pandriadi Pandriadi Pandriadi Pandriadi Ramadhany, Putra Ria Astri Yani Safitri Riski Choiron Sri Ermeila