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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Dita Winastia Putri
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Strategi Pengembangan Objek Wisata Kolam Renang Tirta Plamboyan Desa Talang Kering Kecamatan Air Napal Kabupaten Bengkulu Utara Dita Winastia Putri; Siti Hanila; Andriyani Prawitasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3231

Abstract

The Tirta Plamboyan swimming pool tourist attraction which is located in Talang Dry Village, Air Napal District, North Bengkulu Regency is very likely to be developed with adequate resources, but this tourist attraction is not widely known to the outside community and is still lacking in terms of existing facilities. Therefore, the author takes the title "Strategy for the Development of the Tirta Plamboyan Swimming Pool Tourism Object, Talang Dry Village, Air Napal District, North Bengkulu Regency" the aim is to be able to find out what kind of development strategy is suitable for the Tirta Plamboyan swimming pool tourist attraction. The purpose of this study was to determine the strategy of developing a tourism object for the Tirta Plamboyan swimming pool, Talang Dry Village, Air Napal District, North Bengkulu Regency with SWOT analysis. The method used is descriptive qualitative with data collection techniques distributing questionnaires to respondents. The analytical method used is SWOT, namely Strengths , Weaknesses , Opportunities and Threats . The results of this study indicate that the Tirta Plamboyan swimming pool tourism object, Talang Dry Village, Air Napal District, North Bengkulu Regency is in quadrant II position. This shows that the strategy used is a diversification strategy . In addition, the results of the SWOT diagram using the ST strategy explain that the Tirta Plamboyan swimming pool tourist attraction is can maintain a cheap swimming pool ticket price from others, keep the swimming pool clean and create comfort in the swimming pool area, and approach the public not to think badly about the Tirta Plamboyan swimming pool.
Development Strategy Of Village-Owned Enterprises (Bumdes) As A Social Enterprise In North Bengkulu Regency Dita Winastia Putri; Suwarni Suwarni; Kresnawati Kresnawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7671

Abstract

Village-Owned Enterprises (BUMDes) is one of the pillars of community welfare, utilizing local wisdom to turn the potential in each village into a source of income for the village community. The purpose of this study is to analyze the development strategy of Village-Owned Enterprises (BUMDes) that are still categorized as Pioneer level (A). This research uses qualitative descriptive methods and Focus Group Discussions (FGD) to identify issues in the village. The data analysis method employs SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The results of this study indicate that the main internal strength factor in the development strategy of BUMDes in North Bengkulu is clear regulations that support the implementation system of BUMDes. The main weakness is that it has not contributed to the village's original income (PAD). From the external factors, the main opportunity is the potential for local village development and market potential/opportunity. The main threat factor is competition with private entities with similar business units. The priority strategy with the highest TAS score is the development of local wisdom-based business units with support from the government and private sector.
Co-Authors Andriyani Prawitasari Kresnawati Kresnawati Siti Hanila Suwarni Suwarni