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All Journal Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin Madani (MUDIMA)
Reza Yonatan Hanata
STIE Harapan Bangsa
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Peran Risk Tolerance Dan Keberhasilan Diri Terhadap Motivasi Berwirausaha Pada Generasi Z Sutrisno Sutrisno; Hendy Tannady; D.Yadi Heryadi; Reza Yonatan Hanata; Ahmad Gunawan
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5278

Abstract

This study aims to analyze the effect of self-efficacy motivation and risk tolerance on students' desire to become entrepreneurs. There are two independent variables in this study, namely self-efficacy motivation and risk tolerance, and one dependent variable, namely entrepreneurial motivation. Researchers used quantitative methods and the sample used in this study amounted to 125 respondents who are undergraduate students studying at the Faculty of Business in Jakarta. The technique used in this research is accidental sampling. The research data were analyzed using Eviews 9. The results showed self-efficacy and risk tolerance had an influence on entrepreneurial motivation in students Faculty of Business in Jakarta.
The Impact of a City’s Brand on Creative Worker’s Choice of Residence Nursilah Nursilah; Reza Yonatan Hanata; Merrysa Christina; Rd. Nia Kania Kurniawati; Leo Nardo Setia Budi Djojo
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 1 : Al Qalam (Januari 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i1.1791

Abstract

Technological developments have led to the transfer of occupants from one place to another on the grounds of finding a better place to live. Both at the state and city level, try to attract people to be able to live in their area. One of the steps used to be able to attract this community is to use branding. This research will be carried out to look at the implications of city branding for people’s choices in choosing a place to live, especially creative workers. This research will be carried out using a qualitative approach. This research data comes from the research results and previous studies that still have similarities with this research. The results of this study indicate that branding a city as a smart city considerably influences creative workers in determining their place of residence. This is because the existence of a smart city through its dimensions helps creative workers in their daily life and work.
Determinant Factors Brand Loyalty of Tokopedia Reza Yonatan Hanata; Hendy Tannady; Nanny Mayasari; Jefriyanto; Muhamad Al Faruq Abdullah
Jurnal Multidisiplin Madani Vol. 3 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i1.2624

Abstract

The objective of this research is to identify and analyze the effect of Brand Awareness, Brand Association and Corporate Image on Brand Loyalty using a quantitative descriptive approach. The data in this study were obtained from 156 respondents who are Tokopedia users. Data analysis used multiple linear regression and path analysis. The first stage in this study was to test the validity for each variable along with its reliability. The second stage examines the relationship between variables, namely Brand Awareness, Brand Association and Corporate Image with Brand Loyalty. The results of this study is variable Brand Awareness has an effect on Brand Loyalty, Brand Association has an effect on Brand Loyalty, Corporate Image has an effect on Tokopedia Brand Loyalty
The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome Femmy Effendy; Reza Yonatan Hanata; Leo Nardo Setia Budi; Dhiraj Kelly Sawlani; Merrysa Christina
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.892

Abstract

Indihome's promotion strategy has several obstacles in marketing its products and services to continue to maintain and develop existing markets and consumers, so the company needs to conduct various evaluations of the elements of promotional activities which not only function as a means of communication between companies and consumers, but also as tools for influencing consumers in purchasing activities or using services according to their wants and needs. The purpose of this study was to analyze the effect of promotional strategy on purchase intention, analyze the effect of price on Indihome's purchase intention and analyze the joint effect of price and promotion strategy on purchase intention of Indihome in DKI Jakarta. This study uses quantitative methods, and can determine the effect of the independent variables on the dependent variable. Through this research, an analysis of the promotion strategy and price variables can be carried out on buying interest. The objects in this study are people who purchase Indihome products, especially in the DKI Jakarta area by distributing questionnaires for research purposes, namely online by filling out the Google Form that has been provided by researchers. This study aims to answer the problems presented in the introduction chapter. Based on the results of the analysis and discussion, it can be concluded that the Promotion Strategy Variable (X1) does not have a significant influence on Purchase Intention (Y). Price Variable (X2) has a significant influence on Purchase Intention (Y). Promotion Strategy Variables (X1), Price (X2) have a significant influence together.
Co-Authors Abdullah, Muhamad Al Faruq Ahmad Gunawan D Yadi Heryadi Dhiraj Kelly Sawlani Femmy Effendy Hendy Tannady I Ketut Suada Jefriyanto Jefriyanto Leo Nardo Setia Budi Leo Nardo Setia Budi Djojo Merrysa Christina Nanny Mayasari Nursilah Nursilah Rd. Nia Kania Kurniawati