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All Journal Jurnal Abdi Masyarakat Indonesia INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Jurnal Ilmu Komunikasi Citra Sinergi International Journal of Communication Sciences Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mahardika Adiwidia Communica : Journal of Communication
Adevy Vanie
Sekolah Tinggi Ilmu Komunikasi Profesi Indonesia
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Mahardika Adiwidia

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Representasi Maskulinitas Toksik pada Tokoh Utama dalam Film "Seperti Dendam, Rindu Harus Dibayar Tuntas" Vanie, Adevy; Meviana, Marthalinda
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1206

Abstract

Toxic masculinity is interpreted from the character of masculinity in general but is carried out in a very excessive manner so as to harm others around him, as in this film which reflects the life of the male main character who always puts his emotions first and commits violence. John Fiske's semiotic analysis method with a qualitative approach through three levels of coding, namely the level of reality that can be judged from the environment and behavior, the level of representation that can be seen from the setting as well as the camera angle, and the level of ideology that can be judged from reality and representations that are described as ideological codes. The result of writing is that there are verbal and non-verbal signs such as facial expressions, gestures, conversations of the main character. The main character also seems to always prioritize emotion and violence in every problem solving, the opponent dominates the conversation, is more aggressive, rude, and wants to look macho to cover his shortcomings, which is a sign of the bad influence of masculinity domination that is forced, misunderstood and abused. As well as the ideology of individualism that does not care about its surroundings.
Konsep Pembentukan Personal Branding Peter Montoya Pada Akun Instagram @satriviavijie Adevy, Vanie; Naila, Filzani
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.1857

Abstract

This research aims to understand the concept of forming Peter Montoya's personal branding on the Instagram account @satriavijie. The approach used is descriptive qualitative. Montoya's eight personal branding concepts consist of, Specialization which is concentrated on strengths, skills or achievements. Leadership, providing clear direction to meet their needs. Personality is based on the personality that is. Differences are shown in a different way than others. The appearance of being someone who seems to need to promote himself, using every opportunity he encounters. Unity must be in line with moral ethics and attitudes. Firmness, a person must remain steadfast to the initial personal brand that has been formed and a good name lasts longer if it is perceived positively. The result is that Satria Vijie formed Personal Branding on Instagram by having a strong relationship with followers, providing motivation on his Instagram social media, sharing information about Skateboarding, carrying out positive activities starting from creating a social movement to educating children who are at LPKA. Satria Vijie built a Skatepark for Skaters thereby creating a positive perception in the minds of the public.
Co-Authors Ade Leasfita Agata Yubelia Ajeng Iva Dwi Febriana Alifia Cahayaqumairi Anggelina Hariyanti Atik Sekianti Azhar Maulana Yunior Eka Megawati Fransiska Fransiska Kardinah Indrianna Meutia Leasfita, Ade Megawati, Eka Meviana, Marthalinda Naila, Filzani Reni Armiati Zahra Javiera Zulpikri Rangkuti