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All Journal Jurnal Bisnis, Manajemen, dan Akuntansi JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Muhammad Isnaini Fathoni
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Transportation Other

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Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta Mursyid Mursyid; Yuliantoharinugroho Yuliantoharinugroho; Wilis Fahlefi; Agung Hartadi; Muhammad Isnaini Fathoni; Ngatipan Ngatipan
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 4 (2023): Oktober : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i4.164

Abstract

One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Hamlet, Ngestiharjo Village. 2) Describe technology-based business development efforts in MSMEs in Sidorejo Hamlet, Ngestiharjo Village through digital marketing training. The method used to identify the use of marketing media is observation and interviews. The methods used in technology-based business development efforts are community education and training methods. Materials in efforts to develop technology-based businesses for MSMEs in Sidorejo Hamlet through digital marketing training include: 1) Cultivating an entrepreneurial spirit and providing inspiration from the success of online businesses, 2) Sharing sessions, 3) Digital marketing training. The identification results show that many MSMEs in Sidorejo Hamlet use simple technology in marketing, which is dominated by WhatsApp and Facebook media. In fact, there are still many MSMEs that run their businesses offline without the help of technology. The evaluation results of digital marketing training activities show that this activity received a positive response, was considered to provide insight and knowledge, and provide inspiration. Almost all business people want to practice this online business in developing their business.
The Influence of Work Motivation and Work Environment on the Performance of Employees of the UKM Cooperative Office of Kulon Progo District, Yogyakarta Special Region Muhammad Isnaini Fathoni; Retno Puji Hartati
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 1 No. 4 (2024): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v1i4.100

Abstract

Organizational achievement is influenced by the work environment where employees carry out activities also have an important role in improving their performance. The work environment refers to the material and psychological conditions of employees in the organization. This study aims to determine the effect of work motivation and work environment on employee performance at the Kulon Progo Regency Small and Medium Enterprises Cooperative Office. In this study, the data collection techniques used were questionnaires, observation, documentation and literature study. The analysis used is instrument test, classical assumptions, multiple regression, hypothesis testing, and R2 estimation. Sampling by distributing questionnaires directly to 37 samples. The results of data processing from motivation (X1) have a positive and significant effect on employee performance, namely tcount 2.573> ttable 2.032 with a significance of 0.015 <0.05 and the work environment (X2) has a positive and significant effect on employee performance, namely tcount 2.903> ttable 2.036 with a significance of 0.006 <0.05. Fcount value 7.803> Ftable 3.28, with a significance value of 0.002 <0.05. This means that motivation and work environment simultaneously affect employee performance. The results of the coefficient of determination test obtained an R-square value of 0.315 or 31.5%, which means that the influence of the independent variables on the dependent variable and the rest is influenced by other factors outside the research variables.
A PENGARUH SISTEM INFORMASI MANAJEMEN RUMAH SAKIT (SIMRS) DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DI RUMAH SAKIT PARU RESPIRA DINAS KESEHATAN DAERAH ISTIMEWA YOGYAKARTA Muhammad Isnaini Fathoni; fahlefi, wilis; Hadan Widi Astuti; Herman Wahyu Dwi Maelana
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 17 No. 2 (2024): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v17i2.232

Abstract

Abstract One of the success of performance is influenced by a positive work environment, adequate facilities and organizational culture. One example of facilities in hospitals to support employee performance is the availability of quality information systems. The purpose of this study is to determine the influence of SIMRS and organizational culture on employee performance at Lung Respira Hospital Yogyakarta. This study uses a quantitative method with a sampling technique using propability sampling. The population of this study is all employees at Respira Lung Hospital Yogyakarta as many as 121 people. The number of samples in this study is 55 people. Data collection was carried out by filling out a questionnaire using the google form application. The data analysis in this study used multivariate, bivariate, and multivariate analysis. The results showed that the SIMRS variable had no significant effect on the Employee Performance variable with a value of 0.141 > 0.05, while the Organizational Culture variable had a significant effect on the Employee Performance variable with a value of 0.001 < 0.05. Based on the determination test, it was shown that SIMRS and Organizational Culture simultaneously affected employee performance by 0.369 (36.9%) while the rest (63.1%) was influenced by other variables that were not discussed in this study. Keywords: SIMRS; Budaya Organisasi; Kinerja Karyawan
Pengaruh Kepuasan Pelanggan dan Kualitas Layanan Terhadap Loyalitas Pelanggan pada E-Commerce Shopee Taqdirul Alim; Zufriah, Deniyati; Muhammad Isnaini Fathoni
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 12 No. 1 (2025): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v12i1.215

Abstract

This research aims to analyze the influence of customer satisfaction and service quality on customer loyalty at the e-commerce company Shopee. The research design used is quantitative research. The population of this study are active customers of the Shopee e-commerce platform in Indonesia. The sampling method used in this research was purposive sampling and used a questionnaire in data collection. Meanwhile, data analysis uses multiple regression. The research results show that customer satisfaction and service quality have a significant influence on customer loyalty, where customers who are satisfied with the quality of products and services tend to be more loyal and have the potential to make repeat purchases. The conclusion of this research is that e-commerce companies need to continue to improve customer satisfaction through improving service and product quality, as well as responsiveness to customer needs and complaints, in order to ensure sustainable customer loyalty and stable business growth.
Pengaruh Budaya Organisasi terhadap Kepuasan Kerja Karyawan Tenaga Non Kesehatan di Unit Pelaksana Teknis Rumah Sakit Pratama Kota Yogyakarta Muhammad Isnaini Fathoni; Mursyid, Mursyid
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.744

Abstract

This study aims to determine the effect of organizational culture on job satisfaction of non-health workers in the Technical Implementation Unit of the Yogyakarta City Pratama Hospital.The population in this study amounted to 67 people, while the sample in this study amounted to 57 people. The results of this study indicate that the magnitude of the Influence of Organizational Culture on Job Satisfaction of Non-Health Workers Employees in the Technical Implementation Unit of the Pratama Hospital, Yogyakarta City is 0,718.
The Effect of Using Digital Technology on the Effectiveness of Rank Promotion Services at the Regional Personnel Board (BKD) of the Special Region of Yogyakarta Herlambang, Susatyo; Muhammad Isnaini Fathoni
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2023): Mei : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i2.1340

Abstract

This study aims to determine the effect of the use of digital technology on the effectiveness of promotion services at the Badan Kepegawaian Daerah (BKD) Special Region of Yogyakarta. The data collection method was carried out through questionnaires which were distributed to 52 respondents consisting of employees at BKD Yogyakarta Special Region who had used digital technology services. Data analysis was performed using a simple linear regression analysis technique. The results of the study show that the use of digital technology has a significant effect on the effectiveness of promotion services at BKD, Special Region of Yogyakarta. The regression coefficient value shows a positive and significant number between the variable use of digital technology (X) and the effectiveness of promotion services (Y). Based on the results of this study, it is suggested that BKD Special Region of Yogyakarta increase the use of digital technology in promotion services to improve service effectiveness.
Co-Authors Agung Hartadi Fahlefi, Wilis Hadan Widi Astuti Herlambang, Susatyo Herman Wahyu Dwi Maelana Mursyid Djawas Mursyid Mursyid Ngatipan Ngatipan Retno Puji Hartati Taqdirul Alim Yuliantoharinugroho, Yuliantoharinugroho Zufriah, Deniyati