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Sinergi Digital Untuk Meningkatkan Ekonomi Kreatif UMKM D & R Snack Di Desa Baturetno Meisari, Winda Azmi; Aisah, Nurul; Dawis, Aisyah Mutia
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1316

Abstract

Tujuan dan fokus pengabdian kepada masyarakat ini adalah penerapan teknologi tepat guna dan meningkatkan ketrampilan manajemen dan produktivitas usaha mitra. Desa Baturetno yang memiliki keunggulan salah satunya di UMKM kuliner, diantaranya yaitu UMKM D & R SNACK. Permasalahan yang terjadi pada mitra UMKM D & R SNACK yaitu dalam proses produksi dalam pembuatan dan pengemasan yang masih manual dan sederhana serta belum memiliki teknologi tepat guna untuk menunjang produksi dan pemasaran usaha. Untuk menyelesaikan masalah mitra, menggunakan beberapa tahapan kegiatan yang meliputi kegiatan sosialisasi, pelatihan, implementasi teknologi, pendampingan, dan berkelanjutan. Hasil kegiatan secara keseluruhan, telah berhasil memberikan dampak positif terhadap UMKM D & R Snack yaitu diterapkannya teknologi tepat guna dalam proses produksi dan pemasaran serta mitra mengalami peningkatan pengetahuan dan keterampilan sebesar 100% dalam manajemen pengemasan produk dan manajemen keuangan. Manfaat pengabdian masyarakat ini, dengan TTG yang diberikan dapat meningkatkan efektivitas dan efisiensi usaha, meningkatkan pangsa pasar yang lebih luas, meningkatkan kualitas produk dengan pengemasan yang baik serta keuangan yang lebih terperinci.
Norma subjektif dan sikap dalam mendorong minat beli generasi milenial terhadap organic food Rizkiawan, Ilham Karin; Aisah, Nurul; Utomo, Fahman Hadi
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1111

Abstract

This study aims to understand a person's perception of other people's beliefs and how it affects their decision to buy organic food. This study also evaluates the influence of subjective norms and attitudes on the interest in buying organic food among the millennial generation in Karangmalang Village, Sragen. The object of this study was in Karangmalang Village, Sragen. The method used was quantitative, with data analysis using Partial Least Square (PLS), and involved 152 respondents as research samples. The findings showed that subject norms had a significant positive effect both directly and indirectly on consumer purchasing interest and attitudes. Implications of this study Millennial awareness of health opens up opportunities for producers to increase production and availability of organic food. Producers must explain the differences and advantages of organic food in order to attract young consumers' buying interest.
Company Value - Analysis from the LQ45 Company Financial Perspective for 2020-2023 Rofifudin, Farid Muhammad; Setiyawan, Ayu; Aisah, Nurul
Jurnal Manajerial Vol 12 No 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.8270

Abstract

Background – This analysis will cover various industrial sectors to obtain a comprehensive picture of how companies in Indonesia responded to the challenges and opportunities that emerged during this period. Research data is secondary data from the financial report of the company in Indonesia. Aim – The aim of this research is to analyse the development of the company value in Indonesia during the 2020-2023 period. Design / Methodology / Approach – This research uses secondary data from the financial report of the company in Indonesia. The population used uses purposive sampling and time series methods. Findings – The results of this research state that capital structure and profitability have a significant influence on company value, with a fairly strong negative impact. Investment decisions and dividend policy do not show a significant influence in the context of LQ45 companies. Conclusion - To increase firm value, focusing on effective management of profitability and capital structure may be more strategic Research implication – This research will also explore the factors that contribute to changes in company value to help investors make smarter investment decisions. Limitations – The limitations of this research are (a) The sample includes companies that are on the LQ45 BEI index for 2020-2023, (b) The sample publishes audited annual financial reports in 2020-2023, (c) The sample is a company that generates positive profits and distributes dividends.
Pendampingan Pengelolaan Keuangan Syariah untuk UMKM Berbasis Ekonomi Kreatif Nurul Aisah; Ilham Karin Rizkiawan; Farid Muhammad Rofifudin; Nur Rahmawati
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i1.139

Abstract

Creative economy-based MSMEs contribute greatly to opening up employment opportunities and improving community welfare. However, the sustainability of MSME businesses is often hampered by weak financial management, especially those based on sharia principles, including MSME D & R SNACK. The main problem faced by partners, namely MSME D & R SNACK, is low financial literacy, especially sharia principles and lack of ability to record and analyze cash flow, making it difficult to evaluate the business. The purpose of this community service is to increase knowledge of sharia finance and improve cash flow recording and analysis skills to conduct business evaluations. The Transfer Knowledge service method uses several stages of activities that will be implemented, including socialization, training, mentoring, and ongoing activities that will be implemented starting from January-March 2025. The results of this service are that partners experience an increase in knowledge and skills from 29% to 100% of participants who have stated that they know sharia finance and cash flow recording. Sharia finance helps MSMEs manage finances ethically, fairly, and blessedly.