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Sinergi Digital Untuk Meningkatkan Ekonomi Kreatif UMKM D & R Snack Di Desa Baturetno Meisari, Winda Azmi; Aisah, Nurul; Dawis, Aisyah Mutia
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1316

Abstract

Tujuan dan fokus pengabdian kepada masyarakat ini adalah penerapan teknologi tepat guna dan meningkatkan ketrampilan manajemen dan produktivitas usaha mitra. Desa Baturetno yang memiliki keunggulan salah satunya di UMKM kuliner, diantaranya yaitu UMKM D & R SNACK. Permasalahan yang terjadi pada mitra UMKM D & R SNACK yaitu dalam proses produksi dalam pembuatan dan pengemasan yang masih manual dan sederhana serta belum memiliki teknologi tepat guna untuk menunjang produksi dan pemasaran usaha. Untuk menyelesaikan masalah mitra, menggunakan beberapa tahapan kegiatan yang meliputi kegiatan sosialisasi, pelatihan, implementasi teknologi, pendampingan, dan berkelanjutan. Hasil kegiatan secara keseluruhan, telah berhasil memberikan dampak positif terhadap UMKM D & R Snack yaitu diterapkannya teknologi tepat guna dalam proses produksi dan pemasaran serta mitra mengalami peningkatan pengetahuan dan keterampilan sebesar 100% dalam manajemen pengemasan produk dan manajemen keuangan. Manfaat pengabdian masyarakat ini, dengan TTG yang diberikan dapat meningkatkan efektivitas dan efisiensi usaha, meningkatkan pangsa pasar yang lebih luas, meningkatkan kualitas produk dengan pengemasan yang baik serta keuangan yang lebih terperinci.
Norma subjektif dan sikap dalam mendorong minat beli generasi milenial terhadap organic food Rizkiawan, Ilham Karin; Aisah, Nurul; Utomo, Fahman Hadi
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1111

Abstract

This study aims to understand a person's perception of other people's beliefs and how it affects their decision to buy organic food. This study also evaluates the influence of subjective norms and attitudes on the interest in buying organic food among the millennial generation in Karangmalang Village, Sragen. The object of this study was in Karangmalang Village, Sragen. The method used was quantitative, with data analysis using Partial Least Square (PLS), and involved 152 respondents as research samples. The findings showed that subject norms had a significant positive effect both directly and indirectly on consumer purchasing interest and attitudes. Implications of this study Millennial awareness of health opens up opportunities for producers to increase production and availability of organic food. Producers must explain the differences and advantages of organic food in order to attract young consumers' buying interest.
Pendampingan Pengelolaan Keuangan Syariah untuk UMKM Berbasis Ekonomi Kreatif Nurul Aisah; Ilham Karin Rizkiawan; Farid Muhammad Rofifudin; Nur Rahmawati
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i1.139

Abstract

Creative economy-based MSMEs contribute greatly to opening up employment opportunities and improving community welfare. However, the sustainability of MSME businesses is often hampered by weak financial management, especially those based on sharia principles, including MSME D & R SNACK. The main problem faced by partners, namely MSME D & R SNACK, is low financial literacy, especially sharia principles and lack of ability to record and analyze cash flow, making it difficult to evaluate the business. The purpose of this community service is to increase knowledge of sharia finance and improve cash flow recording and analysis skills to conduct business evaluations. The Transfer Knowledge service method uses several stages of activities that will be implemented, including socialization, training, mentoring, and ongoing activities that will be implemented starting from January-March 2025. The results of this service are that partners experience an increase in knowledge and skills from 29% to 100% of participants who have stated that they know sharia finance and cash flow recording. Sharia finance helps MSMEs manage finances ethically, fairly, and blessedly.
PUBLIC IMPRESSIONS OF THE USE OF SHARIA PEER-TO-PEER LENDING IN PREVENTING ILLEGAL ONLINE LOAN FRAUD Nurul Aisah; Nur Rahmawati; Sisca Dian Rahmawati; Dewangga Eka Syahputra; Aulia Galuh Ani Sekar Arum
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 4 (2024): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i4.6724

Abstract

Interest in sharia loans may be significantly lower than regular internet loans. Online Sharia loans are safer than conventional loans as they do not incur interest or usury and do not impose penalties for late payments. This study seeks to ascertain public perceptions regarding the utilization of Sharia-compliant P2P lending as a means to mitigate illicit online loan fraud. The employed methodology is a mixed methods research strategy, specifically quantitative utilizing the TAM model and qualitative through structured interviews, aimed at acquiring deeper insights from relevant sources. This research sample used 167 respondents with the criteria namely people who have knowledge or experience using Sharia P2P Lending. The research findings indicate that trust and comfort affect individuals' views and interest in utilizing P2P syariah lending. Attitudes affect individuals' desire to utilize Sharia P2P Lending, whereas risk perceptions do not influence their attitudes or interests. Moreover, the significance of Sharia P2P Lending is paramount, as it functions by Sharia principles that prioritize justice, transparency, and the avoidance of usury, gharar, and maysir. Digital literacy, particularly in financial matters, is essential to avert illicit online loan fraud.