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All Journal Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Distribusi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Prima Ekonomika : Jurnal Ekonomi dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi Kreatif Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies JURNAL MANAJEMEN DAN BISNIS INDONESIA
Edi Maszudi
Universitas Muhammadiyah Palopo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : JURNAL EKSBIS

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THE EFFECT OF PRODUCT QUALITY, PRICE AND DIGITAL MARKETING ON CONSUMER SATISFACTION PT. SURACOJAYA ABADI MOTOR PALOPO Ridwan, Rasmi; Maszudi, Edi; Basir, Adil
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of product quality, price, and digital marketing on consumer satisfaction at Pt. Suracojaya Abadi Motor Palopo on Jalan. Kelapa, Kel. Dangerakko Village, Wara District. The sample taken was 215 respondents who had made transactions at Pt. Suracojaya Abadi Motor Palopo. The data collection technique used a questionnaire via the Google form. The method used in this study is quantitative with data analysis techniques using SPSS 25. The results of the study showed (1) Product Quality does not have a significant effect on consumer satisfaction, (2) Price has a significant effect on consumer satisfaction, (3) Digital Marketing has a significant effect on consumer satisfaction, (4) Product Quality, Price, and Digital Marketing simultaneously have a positive and significant effect on Consumer Satisfaction.
THE INFLUENCE OF DIGITAL MARKETING, FACILITIES AND TOURIST ATTRACTIONS ON THE INTEREST IN RETURNING TO UJUNG SUSO BEACH, BURAU DISTRICT, LUWU TIMUR REGENCY Dwiyanti, Aulia; Maszudi, Edi; Rizkiyah Hasbi, Andi
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of digital marketing, facilities, and attractions on the interest in revisiting Ujung Suso Beach, Mabonta Village, Burau District, East Luwu Regency. The sample taken was 261 visitors who had visited Ujung Suso Beach. The data collection technique used a questionnaire via a Google form. The method used in this study is quantitative with data analysis techniques processed with SPSS 25 tested with the T test and F test. The results of the study showed (1) Digital Marketing did not have a significant effect on the interest in revisiting, (2) Facilities did not affect the interest in revisiting, (3) Attractions had a significant effect on the interest in revisiting, (4) Digital Marketing, Facilities and Attractions simultaneously did not have a positive and significant effect.
Co-Authors Adil Adil, Adil Alfian, Fikri Alfin, Alfiansyah Amalia Amalia Andi Rizkiyah Hasbi Angreni, Novi Atika Aulia Basir, Adil Duriani Duriani Duriani Dwiyanti, Aulia FADILA, NUR Fitriani Iskandar Fitriani Iskandar Fitriyani Fitriyani Haedar Haedar, Haedar Hapid Hapid, Hapid Herman Herman Idris, Irfat Nur Indah Pratiwi Indah Pratiwi Intan Melinda Irfa H, Aulia Kia Putri Wardani Marhum, Nirwandani Muhammad Ferdianto Muhammad Ikbal Muhammad Ikbal Musnia Musnia Nurpadilla Pakidi, Raodah Tuljanna Paturrahman Paturrahman Praginata, Ratu Dhita Putri Dewintari Rahmad Solling Hamid Ridwan, Rasmi Ririn Saputri Rizkiyah Hasbi, Andi Samsinar Samsinar Samsinar Sari Devi Sari Nurmalita Sarpiana Sarpiana Satiawan, Adil Wafiq Azzahra Warda