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All Journal Jurnal Filsafat JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Ilmu Komputer dan Desain Komunikasi Visual Gadjah Mada Journal of Tourism Studies Jurnal Al Azhar Indonesia Seri Ilmu Sosial Jurnal Media dan Komunikasi Indonesia Biram Samtani Sains Journal of Language, Communication, and Tourism Jurnal Inovasi Komunikasi CommLine Komunikatif : Jurnal Ilmiah Komunikasi The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Rusli Akhmad Junaedi
Universitas Dr. Soetomo Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : journal of language communication and tourism

 1 
Analysis of Integrated Marketing Communication Strategy for Surabaya Medical Tourism Junaedi, Rusli Akhmad
Journal of Language, Communication, and Tourism Vol. 3 No. 1 (2024): December
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i1.5441

Abstract

This article investigates an integrated marketing communication (IMC) strategy to develop Surabaya Medical Tourism's marketing process so that local medical tourists know Surabaya City's identity as a medical tourism destination. Background draws its inspiration from the fact that many residents of Surabaya City opt to seek medical treatment abroad despite Surabaya City being a popular destination for medical tourism and home to several major hospitals in Indonesia. The method uses a case study design with a qualitative methodology. Collected data through in-depth interviews, observations, and document analyses. This goal is achieved by applying data triangulation. The results show that IMC strategies consist of two main activities in the pre-trip stage. Digital marketing activities involve endorsement by optimizing owned media with paid programmatic advertising. Enhance event and experience activities by leveraging MICE collaboration and community marketing strategies. IMC strategies on stage during the trip include content marketing with informative content and a special bundling package. IMC strategies in the after-trip stage include referral marketing, electronic word-of-mouth communications, and feedback optimization.
Analysis of Bondowoso Regency Government’s Advertising Strategy in Building Sport Tourism Branding Junaedi, Rusli Akhmad
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6100

Abstract

This article aims to analyze the Bondowoso Regency Government’s advertising strategy in building a sports tourism image and evaluate its success in increasing tourist visits and community participation. Using a qualitative approach with a case study, data were collected through in-depth interviews, direct observation, and documentation studies. The results showed that digital media, such as social media and online platforms, effectively delivered promotional messages and strengthened the destination’s image. Regular events such as the Bondowoso Night Run 2025 and other sports activities act as promotional icons and tourist attractions. This strategy has successfully increased community participation and attracted domestic and international tourists, strengthening Bondowoso’s position as an innovative and competitive sports destination. However, challenges remain related to the lack of innovation in digital promotion and the optimal utilization of technology. Therefore, this study recommends developing innovative digital content and a study of the impact of tourism experience to improve the effectiveness of future promotional strategies. These suggestions are expected to support the development of sustainable and adaptive sports tourism.
Co-Authors Anggoro, Amir Dwi Diartika, Firda Divanti Medika Putri FARIS FARIS Fitria Yusrifa Ikbar, Muhammad Nauval Indartin, Tri Rafika Diyah Kamal, Mushthofa Muhammad Faisal Nur Ikhsan Muhammad Fikri Muhammad Rodinal Khair Ninuk Riswandari Nurazizah, Nabila Febriyanti Rahmat Firdaus Syarif Rahmatullah, Moh Adi Renzi Prihantari Safira, Jesica Zahra Suharsono, Degita Danur Tony S. Soekrani