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Journal : syntax idea

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The Effect of Price and Taste Perception on Loyalty Mediated by Customer Satisfaction at Mixue Ice Cream & Tea Sumur Batu Nadhila Adlina Sabila; Hendratmoko Hendratmoko
Syntax Idea 6412-6423
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i10.8056

Abstract

The study aims to analyze the effect of price perception and taste on customer loyalty mediated by customer satisfaction at Mixue Ice Cream & Tea Sumur Batu. This research was conducted using the PLS-SEM method with the SmartPLS 4.0 program. The number of respondents used in this research were 100 respondents. The result of this research shows that price perception has positive and significant effect on customer satisfaction, taste has positive and significant effect on customer satisfaction, customer satisfaction has positive and significant effect on customer loyalty, price perception has positive and significant effect on customer loyalty, taste has positive and significant effect on customer loyalty, price perception has positive and not significant effect on customer loyalty mediated by customer satisfaction, taste has positive and significant effect on customer loyalty mediated by customer satisfaction
The Effect of Human Resource Planning and Work Environment Mediated by Motivation on Employee Performance at PT Bumi Guna Fokusindo Farien Dwi Putri; Hendratmoko Hendratmoko
Syntax Idea 6441-6451
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i10.8991

Abstract

This study aims to evaluate PT Bumi Guna Fokusindo's efforts in improving employee performance through human resource (HR) planning, the work environment, and the mediating role of motivation. The issues raised focus on the effectiveness of HR planning and work environment conditions in influencing performance, and to what extent motivation acts as a mediator in the relationship between these variables. The study analyzes the impact of HR planning and the work environment on employee performance; the role of motivation in mediating the influence of HR planning and the work environment on performance; and the direct effect of motivation on employee performance. Primary data was collected through questionnaires and analyzed using the Partial Least Squares (PLS) technique with SmartPLS 4.0. The results show that HR planning has a positive and significant effect on employee performance, emphasizing the importance of effective HR planning. However, the work environment does not have a significant effect on employee performance, although it shows a positive direction. Motivation also does not show a significant influence. HR planning does not significantly affect employee motivation. On the other hand, the work environment has been proven to significantly increase motivation. However, when employee performance is mediated by motivation between HR planning and the work environment, its effect remains insignificant
Co-Authors Ascaryo Putro Elisabeth Vita Mutiarawati Farien Dwi Putri Michael Heryanto Nadhila Adlina Sabila Valencia Livia Yeni Supriatna Yollanda Sollu