Article Per Year (5 Year)
p-Index From 2020 - 2025
1.642
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Syntax Idea JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen El-Mujtama: Jurnal Pengabdian Masyarakat
Hendratmoko
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Syntax Idea

 1 
The Effect of Price and Taste Perception on Loyalty Mediated by Customer Satisfaction at Mixue Ice Cream & Tea Sumur Batu Nadhila Adlina Sabila; Hendratmoko Hendratmoko
Syntax Idea 6412-6423
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i10.8056

Abstract

The study aims to analyze the effect of price perception and taste on customer loyalty mediated by customer satisfaction at Mixue Ice Cream & Tea Sumur Batu. This research was conducted using the PLS-SEM method with the SmartPLS 4.0 program. The number of respondents used in this research were 100 respondents. The result of this research shows that price perception has positive and significant effect on customer satisfaction, taste has positive and significant effect on customer satisfaction, customer satisfaction has positive and significant effect on customer loyalty, price perception has positive and significant effect on customer loyalty, taste has positive and significant effect on customer loyalty, price perception has positive and not significant effect on customer loyalty mediated by customer satisfaction, taste has positive and significant effect on customer loyalty mediated by customer satisfaction
Co-Authors Ascaryo Putro Elisabeth Vita Elisabeth Vita Mutiarawati Kristin Aina Chandra Lyvia Cahya Mompo Uli Sitorus Nadhila Adlina Sabila Yollanda Sollu