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I kadek donny wishanesta
Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering Nursing Social Sciences

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Pengaruh Technology Support dan Online Marketing Strategy dengan Aplikasi Gojek Fitur Gofood Terhadap Peningkatan Pendapatan Usaha UMKM di Badung I Gusti Ayu Mas Prihandani; I Kadek Donny Wishanesta; Ni Luh Indiani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4790

Abstract

The development of the business world is inseparable from the role of a micro business, namely micro, small, and medium enterprises (MSMEs). MSMEs are one type of micro business that plays a very important role in improving and growing the community's economy. The role of micro, small, and medium enterprises (MSMEs) helps increase economic growth rates and is able to absorb the number of workers and the distribution of development results can increase so that it can be felt by the community. This research aims to analyze the influence of technology support and online marketing strategy simultaneously on increasing income from the Gilimanuk specialty betutu chicken culinary business. The number of samples used was 30 people, data collection used a questionnaire. The research object uses two independent variables, namely technology support and online marketing strategy, and one dependent variable, namely increasing income. The data analysis technique uses multiple linear regression analysis. Based on the research results, it is known that the technology support variable has a t count of 13.697 and a t table of 1.7, a significance value of 0.000. The online marketing strategy variable (X2) has a calculated t of 22.713, a t table value of 1.7, a significance value of 0.000. Meanwhile, technology support and online marketing strategy have an F-count of 468.899 with a sig of 0.000, this means that there is a significant influence simultaneously (simultaneously) from the influence of technology support and online marketing strategy simultaneously on increasing income.
Determinan Kualitas Sumber Daya Manusia, Profesionalisme Kerja dan Motivasi Kerja Terhadap Peningkatan Kinerja Karyawan pada PT. Wijaya Putra Mahottama I Gede Made Untara; I Kadek Donny Wishanesta; Ni Luh Indiani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4795

Abstract

Penelitian ini menilai pengaruh kualitas sumber daya manusia, profesionalisme kerja, dan motivasi kerja terhadap kinerja karyawan di PT. Wijaya Putra Mahottama. Dengan sampel 41 karyawan menggunakan metode sampel jenuh, data dikumpulkan melalui observasi, wawancara, studi dokumentasi, dan kuesioner. Analisis data mencakup uji instrument, asumsi klasik, regresi linear berganda, uji simultan (F-test), dan uji parsial (t-test). Hasilnya menunjukkan bahwa kualitas SDM, profesionalisme kerja, dan motivasi kerja secara signifikan mempengaruhi kinerja karyawan. Saran yang diberikan adalah penyesuaian posisi kerja, pematuhan SOP, dan pemberian reward untuk meningkatkan kinerja karyawan.
Pengaruh Quality of service dan Strategi Promotion Terhadap Kepuasan Pelanggan UMKM Kuliner di Badung Asti Sedu Tegi; Ni Made Yudhaningsih; I Kadek Donny Wishanesta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4935

Abstract

This research aims to analyze and test the influence between the variables studied in this research. The influences tested include the partial and simultaneous influence of quality service and promotion on customer satisfaction. The type of research used in this research is a quantitative approach. The number of samples in this research was 130 Waroeng Pan Yoga customers. The data collection method in this research used observation and questionnaires. The measurement scale used in this research is the Likert scale. The data analysis techniques in this research are descriptive analysis, classical assumption test, multiple linear regression analysis and hypothesis testing consisting of the f test, t test and determinant coefficient. The data in this study was processed using SPSS 21 for Windows. The results of this research show that partially the quality service and promotion variables have a positive and significant effect on customer satisfaction, which is shown by values ​​of 0.005 and 0.006, which means <0.05. Simultaneously, the quality service and promotion variables have a positive and significant influence on customer satisfaction, 0.000, which means <0.05. The suggestion in this research is for companies to pay attention to quality service and promotion factors to increase customer satisfaction.
Dampak Implementasi Strategi Pemasaran dan Kualitas Pelayanan Terhadap Minat Wisata di Desa Wisata Taro Kecamatan Tegallalang Kabupaten Gianyar Ni Made Desiantari; Ni Made Widani; I Kadek Donny Wishanesta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5393

Abstract

Penelitian ini mengambil tema Dampak Implementasi Strategi Pemasaran dan Kualitas Pelayanan Terhadap Minat Wisata di Desa Taro,Kecamatan Tegallalang, Kabupaten Gianyar Dari hasil analisis regresi berganda diperoleh persamaan regresi Y = 3.080 + 0.105X1 + 0.541X2. Ini menunjukkan bahwa stategi pemasaran dan kualitas pelayanan masing-masing = 0, maka maka minat wisata adalah sebesar 3,080 satuan, yaitu sebesar bilangan konstanta (a). Hal ini terjadi bahwa untuk menin gkatan kunjungan wisatan dimana program kerja yang terkait dengan strategi pemasaran dan kualitas pelayanan menjadi focus badan otorita wisata desa taro dalam mengembangkan parisiwisata tersebut. Dilihat dari uji “t “ secara parsial 0.208 > 0.050 maka dapat dinyatakan secara parsial strategi pemasaran “tidak berpengaruh signifikan” terhadap minat wisata sedangkan kualitas pelayanan diperoleh t-hitung sebesar 8.127 dan Sig.(Signifikansi) 0.000 < 0.050 maka dapat dinyatakan secara parsial kualitas pelayanan ) “berpengaruh signifikan” terhadap minat wisata. Koefisien korelasi strategi pemasaran adalah sebesar 0.676 dan koefisien kualitas pelayanan adalah sebesar 0.820 terhadap minat wisata menunjukkan bahwa variabel tersebut “berkorelasi sangat kuat”.menunjukkan bahwa variabel tersebut “berkorelasi kuat”. Analisis determinasi (R2) diperoleh koefisien determinasi sebesar 67% yang berarti bahwa minat wisata memang benar akibat dari pengaruh strategi pemasaran dan kualitas pelayanan sebesar 67 % sedangkan % 33 dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dalam uji F Diperoleh F-hitung sebesar 101.683 dan Sig.(Signifikansi) 0.000 < 0.050 maka dapat dinyatakan secara simultan atau bersama-sama strategi pemasaran (X1) dan kualitas pelayanan (X2) “berpengaruh signifikan” terhadap Variabel Minat wisata(Y).
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Pada Bisnis Jasa Dengan Mediasi Competitive Advantage di The Sakala Resort Bali I Kadek Adi Putra; Ni Luh Ketut Ayu Sudha Sucandrawati; I Kadek Donny Wishanesta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5394

Abstract

Penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh pengaruh Bauran Pemasaran terhadap keputusan pembelian konsumen pada bisnis jasa dengan mediasi competitive advantage di the sakala resort bali. Penelitian ini menggunakan jenis penelitian explanatory research. Besar sampel adalah 91 responden. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Teknik analisis data menggunakan analisis statistik deskriptif dan metode structural equation modeling (sem) dengan partial least square (pls). Hasil Penelitian ini menunjukkan bahwa bauran pemasaran dan keunggulan kompetitif memainkan peran krusial dalam mempengaruhi keputusan pembelian konsumen di Hotel Sakala Resort Bali. Analisis data menunjukkan bahwa bauran pemasaran, yang mencakup produk, harga, tempat, dan promosi, secara signifikan berkontribusi terhadap minat konsumen dan keputusan pembelian, dengan koefisien parameter 0.364 dan nilai T-statistic 2.662. Selain itu, keunggulan kompetitif hotel, seperti layanan berkualitas dan fasilitas unggul, juga berpengaruh signifikan terhadap keputusan pembelian, dengan koefisien parameter 0.381 dan nilai T-statistic 2.545. Lebih lanjut, penelitian ini menemukan bahwa keunggulan kompetitif dapat memediasi hubungan antara bauran pemasaran dan keputusan pembelian, memperkuat efek positif mereka secara bersamaan.
INTEGRATING THE HEXA HELIX MODEL, ECOTOURISM, AND LOCAL WISDOM FOR SUSTAINABLE TOURISM A LITERATURE REVIEW Wayan Ardani; Anak Agung Elik Astari; Ni Luh Ketut Ayu Sudha Sucandrawati; I Kadek Donny Wishanesta; I Made Agus Mahendra
Jurnal Ilmiah Vastuwidya Vol. 9 No. 2 (2026): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/j4ze6710

Abstract

Sustainable tourism is a strategic approach to address the challenges of environmental degradation, cultural preservation, and empowering local communities. This study aims to examine the role of the Hexa Helix collaborative model, local wisdom, and ecotourism in supporting sustainable tourism development.  This model is hindered by the absence of comprehensive frameworks, characterized by disjointed research across disciplines and limited long-term impact evaluations. Common issues include inadequate stakeholder coordination, resource constraints, insufficient community preparedness, and insufficiently examined cultural-ecological linkages. Literature reviews synthesize fragmented studies on Hexa Helix, local wisdom, and ecotourism to identify gaps such as coordination barriers and the necessity for theoretical advancement. They enable holistic frameworks for directing policy for tourism sustainable development. The study was conducted through a Systematic Literature Review (SLR) of scientific journals, policy reports, and case studies between 2015 and 2025 search through google scholar. The selection of the 50 most related to the variables of research was acquired to provide a more accurate analysis. This study revealed that the success of sustainable tourism is greatly influenced by the collaboration of Hexa Helix actors integrated with the principles of local wisdom and ecotourism, especially in destination management, strengthening local capacity, and digital-based promotion and environmental ethics. Local wisdom serves as a foundation for cultural values and identity that enrich destination narratives, increase local community involvement, and maintain environmental sustainability and cultural heritage. This study can be as reference that the integrative model of Hexa Helix, local wisdom, and ecotourism as a transformative strategy in developing inclusive, adaptive, and sustainable Indonesian tourism.
Co-Authors Astari, Anak Agung ELik Asti Sedu Tegi I Gede Made Untara I Gusti Ayu Mas Prihandani I Kadek Adi Putra I Made Agus Mahendra Ni Luh Ayu Suda Sucandrawati Ni Luh Indiani Ni Made Desiantari Ni Made Widani Ni Made Yudhaningsih Ni Putu Monica Puspitasari Pande Putu Ida Yuliantari Putu Monik Sintya Dewi Wayan Ardani