Article Per Year (5 Year)
p-Index From 2020 - 2025
1.819
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal of Environmental, Sustainability, and Social Science Jurnal PKM Manajemen Bisnis International Journal of Health Science & Medical Research JAMAS: Jurnal Abdi Masyarakat Mandalika Journal of Business and Management Studies
Erislan, Erislan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
PELATIHAN DAN PENYULUHAN OPTIMALISASI PEMASARAN PRODUK UMKM MENGGUNAKAN GOOGLE ADS: Training and Counseling on Marketing Optimization of MSME Products Using Google ADS Erislan, Erislan
JAMAS : Jurnal Abdi Masyarakat Vol. 2 No. 1 (2024)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v2i1.90

Abstract

Salah satu tantangan pemasaran di era digital, dimana UMKM dihadapkan pada perilaku konsumen digital, konsumen era ini merupakan konsumen yang ketika membutuhkan suatu produk baik barang atau jasa, mereka tidak lagi mencarinya ke pasar-pasar maupun pusat perbelanjaan lainnya, namun mereka mencarinya di internet, menggunakan peralatan teknologi yang bisa di akses dimana saja dan kapan saja. Hal ini tentunya, memaksa tidak hanya perusahaan besar ataupun bisnis terkenal untuk ikut memperkenalkan dan menjuaal produknya di internet namun UMKM pun harus beradaptasi pada situasi dan tantangan ini, di tengah kemajuan zaman pada era digital. Usaha Mikro, Kecil, dan Menengah, atau UMKM, juga tidak luput terdampak oleh perubahan zaman saat ini. UMKM dihadapkan oleh berbagai tantangan yang mengharuskannya untuk terus beradaptasi agar tetap bertahan dan mempunyai daya saing yang kuat. Pergeseran perilaku konsumen dari offline ke online akan memaksa UMKM menggunakan tools-tools pemasaran digital baik itu dalam upaya brand awareness, Tindakan pembelian maupun loyalitas pelanggan. Begitu halnya dengan UMKM di Kabupaten bandung khususnya pada industri Restoran. Dimana daerah ini merupakan salah satu jalur wisata strategis yang ada di Provinsi Jawa Barat dan paling dekat dengan Kota Bandung, tentunya juga memiliki kendala SDM dalam hal promosi, digital, khususnya dalam hal menggunakan tools Google Ads. Terkait hal tersebut, maka perlu dilaksanakan kegiatan Pengabdian Bagi Masyarakat untuk memberikan penyuluhan mengenai pemasaran digital dan tools-toolsnya serta pelatihan mengenai promosi menggunakan google ads dengan tujuan mempromosikan produk secara berkala. Berdasarkan pada analisis situasi ini permasalahan mitra terfokus pada masalah penggunaan Google Ads untuk optimalisasi pemasaran pada UMKM “SAUNG INJUK RESTO” yang meliputi pemahaman taget audiens dari Google Ads dan cara penggunaan aplikasi Google Ads.
Analysis of Marketing Management Strategies in Facing Dynamic Consumer Behavior in the Digital Era Erislan, Erislan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer behavior in the ever-evolving digital era has become a primary focus for organizations seeking to remain relevant and competitive. This study analyzes effective marketing management strategies in addressing the dynamics of consumer behavior in the digital era. Based on related research and literature, it is found that easy access to information, trust in recommendations from fellow consumers, and the use of mobile devices have become key factors influencing current consumer behavior. To address these challenges, organizations must adopt a consumer-centric approach and leverage information technology to understand consumer preferences and needs. Effective marketing strategies include personalized messaging and content, content marketing, influencer marketing, and user experience optimization. However, the implementation of adaptive marketing strategies also faces challenges, such as a lack of expertise in data analysis and uncertainty in data privacy regulations. Therefore, organizations need to take strategic steps, such as investing in the development of data analysis skills and monitoring the development of data privacy regulations. By implementing adaptive marketing strategies, organizations can enhance consumer engagement, strengthen brand loyalty, and achieve success in an ever-changing business environment.
Quantitative Analysis of Marketing Strategy Effective Marketing Management Approach Erislan, Erislan
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In managing marketing strategies, a deep understanding of consumer behavior, market trends and competitive advantages is the main key to achieving success. The importance of effective marketing management is further strengthened by a quantitative approach. This research explores the significance of using a quantitative approach in marketing management and investigates its impact on effectiveness and the challenges it faces. This research uses quantitative methods to evaluate the contribution of statistical approaches and quantitative data analysis in improving the effectiveness of marketing management. Quantitative methods include regression analysis to assess the relationship between the use of a quantitative approach in marketing decision making and company sales growth, as well as ANOVA and correlation analysis to compare the success of marketing strategies. Research findings reveal that quantitative analysis provides valuable insights for designing more effective marketing campaigns and making informed decisions. However, some challenges such as data complexity and resistance to change were observed. Nevertheless, investments in information technology and employee training are proposed as solutions to overcome these obstacles. This research highlights the important role of quantitative approaches in improving marketing management practices.
Analisis Implementasi Manajemen Budaya Kesehatan Lingkungan Di Pondok Pesantren Daruttakwien Bekasi El-Ghifary, Muhammad Ghufron; Erislan, Erislan; Irianto, Hari Eko
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5115

Abstract

This study aims to measure the implementation of environmental health management with statistic descriptive of qualitative that analyzes the Implementation of Environmental Health Culture Management at the Daruttakwien Bekasi Islamic Boarding School. The research sample consisted of 39 daily managers who lived at the Daruttakwien Bekasi Islamic boarding school. using the total sampling illustration method. Information was collected using a Likert scale questionnaire. The research results from each dimension of environmental health culture show an average value of 43.62 (87%) in the personal dimension in the very good category, from the behavioral dimension it displays an average value of 39.36 (79%) in the good category, in the organizational dimension a value is obtained. an average of 40.21 (80%) was categorized as good. With respect to the human component of the teamwork evaluation, the K3 parts of the K3 management assessment for environmental health culture implementation yielded very excellent findings (528), as did the training assessment (160), and the assessment from reporting (160). (502), the work environment Islamic boarding school administrators received a very good category (511). In the behavioral dimension, the compliance aspect received a fairly good category (775), the aspect of using cleaning equipment received a score in the quite good category (447), and the communication aspect received a very good category (313). In the organizational dimension, the regulatory aspect received a good category (787), leadership received a good category (631), risk received a fairly good category (150) under the excellent heading. Based on data collected from three different angles, it was determined that Daruttakwien Bekasi Islamic Boarding School exhibited an environmental health culture level 1 (emerging) application of environmental health management. This was supported by a total score of 1.01. It is hoped that the results of this research can be used as data for Islamic boarding schools to improve environmental health management in Islamic boarding schools' environmental health culture so that they can improve the health quality of students and all boarding school residents.
Analysis of the Influence of Brand Equity on Consumer Purchase Decisions in the Modern Retail Market Erislan, Erislan
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.198

Abstract

This study aims to analyze the influence of brand equity on consumer purchasing decisions in the modern retail market. Brand equity, which includes brand awareness, brand association, quality perception, and brand loyalty, is a strategic element in building long-term relationships with consumers and creating a competitive advantage. This study uses a literature study approach by examining theories and related empirical findings. The results of the analysis show that each component of brand equity has a significant influence on consumers' purchasing decisions, with the perception of quality and brand loyalty as the dominant factors. Brand awareness and brand associations also make an important contribution in shaping consumer preferences. These findings underscore the importance of effective brand equity management through integrated marketing strategies to increase brand appeal and customer loyalty in the modern retail market. This research is expected to be a reference for business practitioners in developing brand equity-based marketing strategies.
The Influence of Internal and External Factors on Radiographer Compliance, and its Impact on the Implementation of Radiation Safety SOPS at Clinic X, Mecca, KSA HANANI, Wahyu; ERISLAN, Erislan; SUKWIKA, Tatan
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 1 (2025): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i1.1307

Abstract

This study examines the problem of the influence of internal factors (knowledge, attitude, and work experience) on radiographer compliance and implementation of radiation safety SOPs, the influence of external factors (condition of equipment and facilities, and work safety culture) on radiographer compliance and implementation of radiation safety SOPs, the influence of radiographer compliance on the implementation of radiation safety SOPs, and the influence of internal and external factors on the implementation of radiation safety SOPs through radiographer compliance. The data collection method used a questionnaire with a Likert scale. Data analysis methods include descriptive statistical analysis, SEM-PLS analysis with outer model testing, inner model testing and hypothesis testing. The results of this study indicate that internal factors (knowledge, attitude, and work experience) have a positive and significant effect on radiographer compliance and implementation of radiation safety SOPs at the Radiology Unit of Clinic X, Mecca, KSA. External factors (condition of equipment and facilities, and work safety culture) have a positive and significant effect on radiographer compliance and implementation of radiation safety SOPs at the Radiology Unit of Clinic X, Mecca, KSA. Radiographer compliance has a negative and significant effect on the implementation of radiation safety SOPs at the Radiology Unit of Clinic X, Mecca, KSA. Internal and external factors have a significant influence on the implementation of radiation safety SOPs through radiographer compliance at the Radiology Unit of Clinic X, Mecca, KSA.
Analisis Pengaruh Strategi Bauran Pemasaran 4P Terhadap Keputusan Pembelian Beras Japonika Gunawan, Gozali; Erislan, Erislan
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8538

Abstract

Penelitian ini didasari oleh fakta bahwa keputusan pembelian konsumen dipengaruhi oleh bagaimana perusahaan mengelola keempat elemen pemasaran, dimana konsumen cenderung memilih produk dengan merek yang dikenal dan memiliki persepsi positif. Penelitian ini bertujuan untuk menganalisis pengaruh elemen bauran pemasaran (product, price, place, promotion) terhadap keputusan pembelian konsumen beras Japonika melalui peran awareness sebagai mediator. Teknik pengambilan sampel menggunakan random sampling dengan rumus Slovin. Pengujian hipotesis dilakukan dengan uji T parsial, uji F simultan, dan analisis koefisien determinasi (R²). Hasil uji T menunjukkan nilai signifikansi masing-masing variabel (X1 = 0,07; X2 = 0,30; X3 = 0,06; X4 = 0,07) yang lebih besar dari 0,05, sedangkan uji F menghasilkan nilai signifikansi sebesar 0,000 (< 0,05) dan nilai R² sebesar 0,675. Berdasarkan temuan tersebut, dapat disimpulkan bahwa secara simultan variabel-variabel bauran pemasaran melalui awareness berpengaruh signifikan terhadap keputusan pembelian konsumen, sehingga model yang diajukan dinyatakan fit dan dapat menjelaskan 67,5% variasi keputusan pembelian.
Pemberdayaan Pelaku UMKM di Kabupaten Bandung melalui Peningkatan Kapasitas Pemasaran Digital Erislan, Erislan
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1471

Abstract

This community service activity aims to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Bandung Regency, particularly in the utilization of digital platforms. Many MSME actors in the region still rely on conventional marketing methods and lack the skills to optimize digital tools for product promotion. In response to this challenge, the program adopted a combination of lectures and group discussions to educate and empower participants. The activity was conducted in February 2025 and involved MSME participants from various sectors such as culinary, handicrafts, and fashion. The lecture session focused on marketing fundamentals, branding strategies, and the use of social media and e-commerce platforms like Instagram, Facebook, and Shopee. Meanwhile, the group discussions enabled participants to share their marketing challenges and exchange practical solutions with peers and facilitators. Results from the activity revealed a significant increase in participants’ understanding of digital marketing concepts. Many participants acknowledged that they had not previously leveraged social media to market their products and found the insights gained during the training to be highly valuable. Additionally, a two-week follow-up session was held to assist participants in implementing their new marketing strategies. This program demonstrates that digital marketing training combined with participatory methods such as discussion can significantly improve the competitiveness of local MSMEs. Ongoing support and similar community engagement initiatives are recommended to ensure long-term impact and to foster sustainable economic growth among MSME actors in rural and suburban areas of Indonesia.
The Influence of Content Frequency and Content Quality on Purchase Decision through Brand Awareness Erislan, Erislan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3648

Abstract

Digital marketing is currently experiencing rapid growth, particularly in content on social media and online platforms, making understanding content strategy crucial for brands in influencing consumer behavior. This study aims to investigate the influence of two key content attributes, namely content frequency and content quality, on consumer purchase decisions, with an emphasis on the mediating function of brand awareness. Using a quantitative approach and secondary data from ten peer-reviewed journals, this study applies Structural Equation Modeling (SEM) to analyze the relationship between the variables. The findings indicate that both content frequency and content quality have a positive effect on brand awareness, with content quality having a stronger influence. Brand awareness significantly increases the influence of content strategy on purchase decisions, serving as a crucial mediator. While content attributes can directly influence purchase decisions, the indirect influence through brand awareness is more substantial. This study provides valuable insights for marketers, recommending a balanced approach that prioritizes quality content while maintaining an optimal posting frequency, and contributes to the digital content marketing literature.
THE INFLUENCE OF CULTURE IMPLEMENTATION AND MATURITY LEVEL ON OHS PERFORMANCE IN THE UPHOLSTERY OIL AND GAS COMPANY CITIC SERAM ENERGY LIMITED Yudiawan, Rohman; Erislan, Erislan; Sugiarto, Sugiarto; Sukwika, Tatan
International Journal of Health Science & Medical Research Vol 4, No 2 (2025): August 2025
Publisher : UNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ijhsmr.v4i2.34496

Abstract

The upstream oil and gas industry is inherently associated with a high level of Occupational Health and Safety (OHS) risks, in which two critical determinants of effective risk management are safety culture and its maturity level. Safety culture encompasses the values, attitudes, and behaviors demonstrated by an organization toward safety, whereas safety culture maturity reflects the extent to which such values are systematically institutionalized and sustained. The novelty of this study lies in highlighting the importance of developing safety culture beyond formal implementation, with particular emphasis on advancing maturity toward proactive and generative levels. Accordingly, this research aims to examine the influence of safety culture implementation and safety culture maturity on safety performance at Citic Seram Energy Limited. Employing a quantitative design, data were collected through a purposive sample of 80 respondents using a Likert-scale questionnaire and subsequently analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The empirical results demonstrate that safety culture exerts a positive and statistically significant effect on safety performance (β = 0.45; p 0.001), while safety culture maturity also exhibits a positive and significant effect (β = 0.38; p 0.01). Collectively, these variables account for 62% of the variance in safety performance. In conclusion, the findings underscore that strengthening safety culture and enhancing its maturity are essential strategies for significantly improving safety performance within the upstream oil and gas sector.
Co-Authors Dicky Firmansyah El-Ghifary, Muhammad Ghufron Gunawan, Gozali HANANI, Wahyu Hari Eko Irianto Sugiarto S TATAN SUKWIKA Yudiawan, Rohman