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All Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Journal of Business Management Education (JBME) Jurnal Filsafat Indonesia Edukasia: Jurnal Pendidikan dan Pembelajaran JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) SASDAYA: Gadjah Mada Journal of Humanities
Rini Utari, Rini
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH KINERJA REPOSITIONING TERHADAP BRAND EQUITY (Survei pada Konsumen Pengguna Sabun Mandi Cair Lux di Griya Kopo Permai) Utari, Rini; Hurriyati, Ratih
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.073 KB) | DOI: 10.17509/jbme.v1i1.2280

Abstract

Perkembangan dunia bisnis mengalami kemajuan yang semakin meningkat, baik yangbergerak di bidang manufaktur, perdagangan maupun yang bergerak di bidang jasa termasukindustri sabun mandi cair. Dalam dunia bisnis selalu berusaha untuk mencapai tujuan yangtelah ditetapkan sebelumnya. setiap perusahaan dituntut untuk melakukan strategi yang tepatdalam menghadapi persaingan usaha yang semakin ketat. Upaya yang dilakukan oleh PT.Unilever Tbk dengan merek Lux untuk meningkatkan brand equity yaitu dengan melakukanstrategi repositioning yang diindikasikan akan berpengaruh terhadap brand equity sabunmandi cair Lux.Penelitian ini bertujuan untuk 1) memperoleh temuan mengenai gambaran Kinerjarepositioning 2) memperoleh temuan mengenai gambaran brand equity sabun mandi cairLux3) memperoleh temuan mengenai seberapa besar Pengaruh Kinerja RepositioningTerhadap Brand Equity Sabun Mandi Cair Lux. Objek penelitian ini adalah konsumenpengguna sabun mandi cair Lux di Griya Kopo Permai. Variabel bebas pada penelitian iniadalah Kinerja Repositioning terhadap brand equity sebagai variabel terikat. Jenis penelitianyang digunakan adalah deskriptif dan verifikatif. Metode yang digunakan adalah explanatorysurvey dengan teknik systematic sampling terhadap sampel sebanyak 80 responden. Teknikanalisis data yang digunakan adalah regresi linier sederhana dengan alat bantu softwarekomputer SPSS 21.0 for windows.Hasil yang diperoleh pada penelitian ini menyatakan bahwa Kinerja Repositioningmempunyai pengaruh terhadap brand equity sebesar 57,2%. Dari hasil penelitian terhadappengujian hipotesis dapat diketahui bahwa Kinerja Repositioning memiliki pengaruh yangpositif dan signifikan terhadap brand equity.Penulis merekomendasikan agar perusahaan meningkatkan kinerja Repositioning yangdisesuaikan sebagai upaya meningkatkan brand equity sabun mandi cair Lux.
Bahasa dan Identitas Kelompok dalam Pernyataan Tokoh Politik: Sebuah Studi Sosiolinguistik Fadlilah, Afi; Utari, Rini; Iskandar, Denny
Sasdaya: Gadjah Mada Journal of Humanities Vol 7 No 2 (2023): 2023 Nomor 2
Publisher : Humanities Studies, Post-Graduate Program, Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/sasdaya.10200

Abstract

This research aims to analyse the lingual forms of political figures' statements and their correlation to the speakers' identity from a sociolinguistic perspective. This research used a qualitative approach with descriptive data type. The object of this research is Megawati's statement in a live broadcast on the BKKBN Official YouTube account on 16 February 2023 in the event "Kick Off Pancasila in Action of the Universal Planning Movement to Prevent Stunting" and several political figures' speeches on social media. Data collection techniques in this study, namely by using documentation methods and literature studies. The results showed that language and political communication used by political figures can show the identity of a group. Communication patterns and speech code choices used by political figures when viewed from a sociolinguistic perspective are influenced by the relationship between participants and the situation that surrounds them. The results of the study can be used as additional insight into group identity identified from language use.
ANALISIS KINERJA KEUANGAN PEMERINTAH DAERAH DILIHAT DARI RASIO DERAJAT DESENTRALISASI FISKAL, RASIO KEMANDIRIAN KEUANGAN DAERAH DAN RASIO EFEKTIFITAS: West Lampung Regency Government for Fiscal Year 2021-2022 Utari, Rini; Nursyabani, Anisa; In, Hurun; Rizka, Royke Bahagia; Kurniawan, Sandy
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 2 No 2 (2023): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v2i2.66

Abstract

Abstrak The purpose of this study is to evaluate the financial performance of West Lampung Regency, the regional government. A quantitative descriptive approach is the research methodology employed. The budget for regional revenue in 2021 and 2022 is the data that was used. Analysis of the regional financial independence ratio, effectiveness ratio, and degree of fiscal decentralization ratio was the calculation method employed in the study. The degree of fiscal decentralization as a ratio is very low, with analysis results ranging from 0% to 10% on an interval scale. When the independence ratio falls between 0 and 25 percent, it indicates a very low level and an instructive relationship pattern. Lastly, an interval scale with x>100% represents the effectiveness ratio in 2021. Keywords: Financial Performance; Effectiveness Ratio; Degree of Fiscal Decentralization Ratio; and Regional Financial Independence Ratio
Local Wisdom-Based Disaster Mitigation Efforts in Grebeg Suran Sedekah Laut for Coastal Communities (A Folkloric Study in Mirit Sub-District, Kebumen District) Utari, Rini; Fitriah, Annisa Gilang; Damayanti, Rike; Nugroho, Rudi Adi
Humanus Vol 23, No 2 (2024)
Publisher : Pusat Kajian Humaniora FBS Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/humanus.v23i2.125399

Abstract

This research aims to analyse local wisdom on disaster mitigation in grebeg suran sedekah laut. The research was conducted to find disaster mitigation efforts that can be carried out by coastal communities based on local wisdom. This research used a qualitative approach with descriptive data type. The study used in this research is folklore studies. The participants in this research were community leaders who became key informants, fishing communities, and the general public in Mirit Subdistrict, Kebumen Regency. The data collection technique in this research is by conducting interviews. The results showed that grebeg suran sedekah laut consists of several series of processions and prayer poems that have fundamental meanings, functions, and roles for people's lives. The ritual structure of grebeg suran sedekah laut has a meaning that contains a form or effort of disaster mitigation based on local wisdom that can be utilised by the community to reduce the risk of disasters at sea. Disaster mitigation in the grebeg suran sedekah laut tradition is in the form of local knowledge about titen science and actions taken by the community. This research can be used as a means of educating the current generation about disaster mitigation efforts in grebeg suran sedekah laut and as cultural revitalisation.
Internalisasi Nilai Kesantunan sebagai Dimensi Utama Pengajaran Bahasa dalam Tinjauan Filsafat Ilmu : Internalization of Politeness Values ​​as the Main Dimension of Language Teaching in the Review of Philosophy of Science Utari, Rini; Sauri, Sofyan
Jurnal Filsafat Indonesia Vol. 8 No. 1 (2025)
Publisher : Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jfi.v8i1.90340

Abstract

The era of digital disruption has resulted in a decline in the value of language politeness, especially in the context of education. Internalizing the value of politeness in language teaching is a crucial aspect in shaping effective and ethical communication. In the context of philosophy of science, language teaching is not only oriented towards mastering linguistic structures, but also towards the moral and social dimensions contained in language politeness. This study aims to analyze the role of philosophy of science as the basis for internalizing the value of politeness in language teaching. The research method uses a qualitative descriptive approach with literature study data collection techniques. The results showed that the integration of ontology, epistemology, and axiology dimensions in the philosophy of science can provide a comprehensive framework. Philosophy of science-based language teaching not only improves students' technical language skills, but also instills social and moral values. Internalizing language politeness helps students understand the importance of harmonious and empathetic communication. Philosophy of science-based language teaching helps students understand the social context of communication, such as the importance of choosing the right words based on the situation and the interlocutor. In addition, this approach encourages students to think critically about the impact of their communication on others, both in the real and digital worlds. There is a need to strengthen the role of teachers in integrating the value of politeness in the language learning curriculum to create contextual learning. In addition, wise use of technology can strengthen polite language learning that is relevant to the needs of the digital era. This is expected to create a young generation that excels morally and socially.
Guided Inquiry Learning-Based Literary Learning Evaluation Model as an Instrument for Strengthening Character Values and Student Self-Reflection Utari, Rini; Halimah, Halimah; Mulyati, Yeti; Sumiyadi, Sumiyadi
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 6 No. 2 (2025)
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v6i2.1490

Abstract

Evaluation of literature learning tends to focus only on cognitive aspects and pays less attention to the potential of literature as a medium for strengthening character and student self-reflection. This study aims to analyze the evaluation model of literature learning based on Guided Inquiry Learning as an instrument for strengthening character values and student self-reflection. This research used a qualitative approach with descriptive methods. The data were collected using the literature study method through reviewing academic sources and analyzed using the theory of Miles, Huberman, and Saldana. The results showed that the Guided Inquiry Learning evaluation model has six main stages, namely orientation, formulating problems, formulating hypotheses, collecting information, testing hypotheses, and concluding. Each learning syntax allows students to construct personal meaning, evaluate the value in the text, and reflect on personal experiences. Evaluation is not only a tool to measure text comprehension, but also a means to build character, increase self-awareness, and strengthen critical thinking skills. The integration of character values in the evaluation process makes this model very relevant in 21st century education.
Co-Authors Damayanti, Rike Denny Iskandar Fadlilah, Afi Fitriah, Annisa Gilang Halimah Halimah In, Hurun Kurniawan, Sandy Nugroho, Rudi Adi Nursyabani, Anisa Ratih Hurriyati Rizka, Royke Bahagia Sofyan Sauri, Sofyan Sumiyadi Sumiyadi