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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Frasa: English Education and Literature Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Rahmaditya Khadifa Abdul Rozzaq Wijaya
Universitas Duta Bangsa Surakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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The UTILIZATION OF APPRAISAL SYSTEM FOR COPYWRITING STRATEGY IN FOOD’S ADVERTISEMENT (A SYSTEMIC FUNCTIONAL LINGUISTIC APPROACH) Rahmaditya Khadifa Abdul Rozzaq Wijaya; Syafrianto Syafrianto; Muhammad Zidan Akbar
Proceeding of International Conference on Science, Health, And Technology Proceeding of the 3rd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.078 KB) | DOI: 10.47701/icohetech.v3i1.2219

Abstract

This paper investigated the appraisal system used in the copywriting of food advertisements. The purpose of this research was to describe the utilization appraisal system in food advertisements. This study is qualitative and descriptive research. The data gathered from emotive words that contain about attitudes (affect, judgment, and appreciation) in the caption and picture of food advertisements. The instagram account of burgerking, pizzahut, and richeese factory as the data source. The result is the implementation of affect, appreciation, and judgment for copywriting strategy of the advertisement.  
AN ANALYSIS OF IMPOLITENESS STRATEGIES IN MOBILE LEGENDS BANG BANG PLAYER ON TWITTER AT MLBBFESS FOLLOWERS Bahtiar Maulana; Alif Rahmadhan; Rahmaditya Khadifa Abdul Rozzaq Wijaya
FRASA: ENGLISH EDUCATION AND LITERATURE JOURNAL Vol. 4 No. 1 (2023): Vol. 4 No. 1 March 2023
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/frasa.v4i1.2621

Abstract

The purpose of this study is to analyze the impoliteness strategies who always used by follower twitter of @mlbbfess. This research was proposed by Culpaper’s theory. In this study, the researchers analyzed impoliteness using quantitative analysis methods. The researchers spreading a questionnaire to followers of @mlbbfess by direct message. After collecting and analysis the data, the researchers identified 11 utterances, the researchers discovers two kinds of impoliteness as a results, including 7 hearer perceives and constructs behavior as intentionally face-attack and 4 combination. The hearer perceives and constructs behavior as intentionally face-attack frequently found in the data.
AN ANALYSIS OF ENGLISH REGISTER USED ON MAKEUP TUTORIAL CONTENTS IN INDIRA KALISTHA YOUTUBE CHANNEL Almira Rahma Syastuti; Rahmaditya Khadifa Abdul Rozzaq Wijaya
FRASA: ENGLISH EDUCATION AND LITERATURE JOURNAL Vol. 5 No. 1 (2024): Vol. 5 No. 1 March 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/frasa.v5i1.3794

Abstract

Register is a variety of language that used to communicate in certain group. In Sociolinguistics, register is a term in the specific lexical and grammatical selection used by speakres depending on the context and situation. This research focused on the types and the function of register used on makeup tutorial contents in Indira Kalistha YouTube Channel. This research used descriptive qualitative research design, which describe the register phenomena used in makeup tutorial contents. The data were analyzing by identifying word and phrase. Based on findings and siscussion data, the total data found in this study were 35 data examined and categorized into 24 words and 11 phrases.
AN ANALYSIS OF DEIXIS ON THE CHARACTERS IN BRAVE MOVIE Yasinta Trililis Anjelina Maduwu; Rahmaditya Khadifa Abdul Rozzaq Wijaya
FRASA: ENGLISH EDUCATION AND LITERATURE JOURNAL Vol. 5 No. 2 (2024): Vol. 5 No. 2 September 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/frasa.v5i2.4029

Abstract

Deixis refers to the need for contextual information to understand certain words and phrases in an utterance. This research aims to analyze the types and functions of deixis in the movie Brave by using a qualitative descriptive approach. Data collection is done by watching the movie, reading the transcript, and categorizing the dialogue based on the type of deixis by using Levinsons method. Through dialog and gesture analysis, this study highlights how deixis is used strategically in the movie Brave to connect the storyline and guide the audience's interpretation. The findings are compared with previous research on deixis in song lyrics, newspapers and other movies, illustrating similarities and unique aspects in the context of Brave. This research emphasizes the role of deixis in enhancing narrative coherence and audience engagement, positioning it as an important tool in film analysis and storytelling. The research categorizes 60 instances of deixis into five types-person, time, place, discourse, and social deixis-with personal deixis identified as the most common among them.
Attitudes and graduation in play store's review about Mobile Legend: Bang-Bang Rahmaditya Khadifa Abdul Rozzaq Wijaya; Ratini Setyowati; Winarti Winarti; Aris Hidayatulloh; Abdul Ayiz
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 10 No 2 (2024): August 2024
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v10i2.16947

Abstract

This research is descriptive qualitative research. This research aims to describe the Attitude System and Graduation System that appear in reviews of Mobile Legend on the Play Store platform. The data in this research are utterances containing the Attitude System and Graduation System. The data source for this research was taken from reviews on the Play Store's Review of Mobile Legend: Bang-bang. Next, the data collection technique uses content analysis. Then, data analysis techniques use domain analysis, taxonomic analysis and componential analysis. In this research, researchers found 157 appreciation data, 115 judgment data, and 99 affect data. In conclusion, from all the data, appreciation data is the highest data. This is because reviewers evaluate the mechanical elements in the game more. For example, matchmaking, bugs / lag, reward system, season changes, and so on.  
Co-Authors Abdul Ayiz Alif Rahmadhan Almira Rahma Syastuti Aris Hidayatulloh Bahtiar Maulana Muhammad Zidan Akbar Ratini Setyowati Syafrianto Syafrianto Winarti Yasinta Trililis Anjelina Maduwu