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ANALISIS KARAKTER WISATAWAN MANCANEGARA TERHADAP FASILITAS WISATA KAWASAN PRAWIROTAMAN Reiza Miftah Wirakusuma
Jurnal Pariwisata Vol 1, No 1 (2014): Jurnal PARIWISATA
Publisher : LPPM Universitas Bina Sarana Informatika

Abstract - The research was conducted in Prawirotaman, Yogyakarta. The power of historical value, Batik Craftsmen and relaxed atmosphere generate the value of the accommodation which was very precious to be a tourist attraction. This study will reveal what affect foreign tourists for coming to Prawirotaman recently after rapid hotel development. The objectives of this research is to identify profile and character of foreign tourists from psychography, geography, and demography segmentation as well as tourism trend. Next, to identify the perception of foreign tourists from tourist attraction, accesibility, amenities, price, service quality, advertising, number of visit, length of stay, and expenditure. Last, to identify which factor is the most influencing foreign tourists perception in Prawirotaman. The research methods that have been used are quantitative in multiple regression analysis and qualitative in analysis descriptive.These findings generated the biggest 5 market by nationality such as Netherland, Germany, France, USA and Japan. From the analysis can be concluded that(1) There is an existence of the partial effect between variable of attractiveness with tourist arrivals. This emphasizes that variable of attractions is influencing independently without other variables. Furthermore, it is also indicating that the power of Prawirotaman is an affordable international culinary complex with afforadble price as well as serenity ambience and various types of accommodation. (2) The character of foreign tourists affect the combination of tourism products offered by Prawirotaman Tourism Operators (Hotels, Travel Agents, Restaurants). As the highlight, the characters of foreign tourists are more influenced by demographic segment.. Keywords: Tourism Products, Prawirotaman, Perception, Character, Foreign Tourists Abstrak - Prawirotaman dikenal wisatawan mancanegara sebagai suatu kawasan wisata mulai tahun 1974.Kekuatan nilai historis, pengrajin batik dan suasana akomodasi yang santai menjadikan nilai yang sangat berharga bagi suatu daya tarik wisata. Dengan adanya perkembangan teknologi dan semakin tingginya persaingan perhotelan di Yogyakarta, Lalu bagaimanakah dengan kondisi saat ini? penelitian ini akan mengungkap apa yang mempengaruhi wisatawan mancanegara datang ke kawasan Prawirotaman. Temuan-temuan yang dihasilkan yaitu Wisatawan Mancanegara didominasi 5 besar kewarganegaraan: Belanda, Jerman, Perancis, USA, dan Jepang. Dari hasil analisis dapat disimpulkan bahwa (1) Adanya pengaruh secara parsial antara variabel daya tarik terhadap kunjungan wisatawan mancanegara. Hal ini menyatakan bahwa variabel Daya Tarik dapat berpengaruh secara mandiri tanpa variabel lain. Hal ini juga menandakan bahwa kekuatan daya tarik kawasan yang utama adalah keragaman kompleks kuliner internasional dengan harga yang terjangkau disamping suasana dan ketersediaan akomodasi. (2) Karakter wisatawan mancanegara mempengaruhi kombinasi dari produk wisata yang ditawarkan Kawasan Prawirotaman. Perlu diketahui bahwa karakter segmentasi demografis ternyata lebih dominan untuk menentukan pola perjalanan. kesimpulannya, wisatawan mancanegara dibagi berdasarkan usia seperti Youth Travelers (Independent or Couple), Honeymooners, Retirement, and Family with infant or younger children. Berdasarkan data sekunder dan pengamatan, segmentasi Youth Travelers bersifat sangat sensitif terhadap harga dan pengguna internet yang sangat aktif, lalu segmentasi Retirement and Family lebih berorientasi pada kenyamanan fasilitas dan privacy. Terakhir, Honeymooners merupakan kombinasi dari keduanya.Kata kunci: Produk Wisata, Prawirotaman, Persepsi, Karakter, Wisatawan Mancanegara

Pengaruh Persepsi Risiko Bencana Tsunami dan Citra Destinasi Terhadap Niat Berkunjung Kembali Wisatawan ke Pantai Anyer Banten Muhammad Nur Ali Darajat; Fitri Rahmafitria; Reiza Miftah Wirakusuma
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.112

This study aims to explore the effect of tsunami risk perception and destination image on the intention of returning tourists. The data collection technique used purposive sampling which was distributed to 171 tourists who had visited Anyer Beach. Hypothesis testing was carried out using multiple linear regression through the SPSS 26 for windows program. The results showed that the perception of tsunami risk and the image of the destination in Anyer Beach had a negative effect on the intention to return to Anyer Beach. Although there is no direct influence of perception of tsunami risk on intention to revisit, this study found that the image of the destination was able to reduce the level of tourists' perception of tsunami risk, so that they were willing to revisit disaster-prone destinations.

Pengaruh Faktor Daya Tarik Ekowisata terhadap Keputusan Berkunjung Wisatawan di Kawasan Mangrove Karangsong Kabupaten Indramayu Istiqomah; Fitri Rahmafitria; Reiza Miftah Wirakusuma
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the effect of eco-tourism attraction on the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu. The research method used is a descriptive research method with a quantitative approach. The results of this study indicate that there is a partial and significant influence between Mangrove Physical Products, Mangrove Activities, Mangrove Facilities and Services on the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu. Then for ecotourism attractiveness factors consisting of Mangrove Physical Products, Mangrove Activities, Mangrove Facilities and Services simultaneously significantly influence the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu, which is 51.9%. This research can provide additional references and can also assist the management in developing mangrove ecotourism areas to attract more tourists.

Investigating The Impact of Sensory Experience on Budget Hotel Rooms to Maximize Guests Satisfaction Reiza Miftah Wirakusuma; Anak Agung Anom Samudra; Ni Kadek Sumartini
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aims to investigate the sensory experience from guests who have stayed at a budget hotel in Bandung, West Java Province. Although only offers low prices, simple facilities, and less spacious room, yet a budget hotel has been able to maximize comfort and satisfaction for their guests. Subsequently, the number of budget hotels increase significantly in the past few decades and create different themes for hospitality industry. These themes create unique experience and they are felt by five senses of guests during their visits. The experience is divided into visual, tactile, gustatory, auditory, and olfactory. The method used in this research is a qualitative descriptive analysis from 145 questionnaires which were collected on the field. The results showed that the sensory experience had a dominant impact on guest satisfaction in staying at a budget hotel, especially in tactile and visual.

Digital-Based Tourism Business Development Plan in Baros Tourism Village Elmia, Arini Shofi; Putra, Rifki Rahmanda; Wirakusuma, Reiza Miftah
Journal of Business on Hospitality and Tourism Vol 9, No 2 (2023): December, 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i2.465

Baros Tourism Village has a variety of tourism potentials managed by the community. Pesona Sampalan Indah is a swimming pool attraction managed by Badan Usaha Milik Desa (BUMDES) in the Baros Tourism Village, Bandung Regency. The purpose of this research is to formulate a tourism business plan for Pesona Sampalan Indah swimming pool attraction by implementing the concept of digital tourism through the Business Model Canvas (BMC) approach. New business development is analyzed by using SWOT analysis. SWOT analysis was conducted to determine the condition of internal factors and external factors. This research results in nine strategy formulations that can be implemented by the community and the surrounding environment by utilizing social media as a means of interaction with the operator and visitors themselves. This strategy was implemented to develop a business model for BUMDES in the Baros Tourism Village to be more competitive in generating income and welfare for the people involved.

Digital-Based Tourism Business Development Plan in Baros Tourism Village Elmia, Arini Shofi; Putra, Rifki Rahmanda; Wirakusuma, Reiza Miftah
Journal of Business on Hospitality and Tourism Vol. 9 No. 2 (2023): December, 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i2.465

Baros Tourism Village has a variety of tourism potentials managed by the community. Pesona Sampalan Indah is a swimming pool attraction managed by Badan Usaha Milik Desa (BUMDES) in the Baros Tourism Village, Bandung Regency. The purpose of this research is to formulate a tourism business plan for Pesona Sampalan Indah swimming pool attraction by implementing the concept of digital tourism through the Business Model Canvas (BMC) approach. New business development is analyzed by using SWOT analysis. SWOT analysis was conducted to determine the condition of internal factors and external factors. This research results in nine strategy formulations that can be implemented by the community and the surrounding environment by utilizing social media as a means of interaction with the operator and visitors themselves. This strategy was implemented to develop a business model for BUMDES in the Baros Tourism Village to be more competitive in generating income and welfare for the people involved.

Investigating The Impact of Sensory Experience on Budget Hotel Rooms to Maximize Guests Satisfaction Wirakusuma, Reiza Miftah; Samudra, Anak Agung Anom; Sumartini, Ni Kadek
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.284

This study aims to investigate the sensory experience from guests who have stayed at a budget hotel in Bandung, West Java Province. Although only offers low prices, simple facilities, and less spacious room, yet a budget hotel has been able to maximize comfort and satisfaction for their guests. Subsequently, the number of budget hotels increase significantly in the past few decades and create different themes for hospitality industry. These themes create unique experience and they are felt by five senses of guests during their visits. The experience is divided into visual, tactile, gustatory, auditory, and olfactory. The method used in this research is a qualitative descriptive analysis from 145 questionnaires which were collected on the field. The results showed that the sensory experience had a dominant impact on guest satisfaction in staying at a budget hotel, especially in tactile and visual.

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