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All Journal Jurnal Representamen Berumpun: international journal of social, politics and humanities Kalijaga Journal of Communication ABDI MASSA: Jurnal Pengabdian Nasional RELASI: Jurnal Penelitian Komunikasi Innovative: Journal Of Social Science Research Journal of Indonesian Society Empowerment Sintesa Cendikia Pendidikan CONVERSE Journal Communication Science Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Journal of Social Humanities and Education: Scripta Humanika
Moh. Dey Prayogo
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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STRATEGI PEMASARAN POLITIK CALEG PEMULA ERI IRAWAN DALAM MEMBANGUN CITRA POLITIK DI KOTA SURABAYA Suriyadi Putra, Andre Muslim; Rizqi, Muchamad; Prayogo, Moh Dey
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12686

Abstract

ABSTRACT This study focuses on digging deeper into how the political communication strategies of politicians build their image in the eyes of the public, by using the concept of political marketing it will certainly make it easier for political actors to build an image in the eyes of the public, there are several indicators that support political actors in building an image including: publicity, political campaigns, and personal branding. By using a descriptive qualitative research method, researchers will get answers by interviewing one of the political actors in Surabaya, in the results of the study there are several aspects and stages that drive an image of political actors such as going directly to the field and building cooperation with local community leaders, in addition to building cooperation with local community leaders, political actor Eri Irawan also builds a conclusion of the relationship long before the election period begins so that it is easier to be recognized by the public. In conclusion, Eri Irawan's political image has been formed long before entering the world of politics because Eri Irawan has gone into the field by helping the community in solving social problems in his area. Keywords: Political Communication, Political Marketing, Political Campaings, Eri Irawan, Image of Political
The Strategy of News Theme Consistency of Harian Bhirawa Mass Media in the Era of Popular Culture Nikita, Nikita; Syadabila, Aishya; Prayogo, Moh. Dey
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4272

Abstract

The emergence of popular culture has significantly transformed the landscape of mass media, including local outlets like Harian Bhirawa. Amid the rise of media outlets that follow popular culture trends to attract readers' attention, Harian Bhirawa remains consistent in delivering news focused on governmental issues, prioritizing depth and balanced reporting. This study aims to explore how Harian Bhirawa adjusts its news strategies to remain relevant and effective amidst these changes. A qualitative approach was employed through in-depth interviews and content analysis of digital platforms, specifically Instagram and the official website of Harian Bhirawa. The findings reveal that although Harian Bhirawa maintains its primary focus on governmental issues, it has begun optimizing digital platforms to reach younger audiences who are more active on social media. This study underscores the importance of flexibility and innovation for local media to sustain their presence in the competitive and dynamic era of popular culture.
Eksistensi Media Cetak di Era Digital: Studi Kasus pada Media Harian Bhirawa Irfani, Ana Nahdiah; Ruskamila, Alina; Prayogo, Moh. Dey
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19723

Abstract

The digitalization era poses significant challenges to print media survival, including Bhirawa Daily. This qualitative case study explores Bhirawa Daily's survival strategies through interviews with editorial teams and digital documentation analysis using Miles and Huberman's interactive method. Results reveal a successful dual-platform strategy where Bhirawa maintains print publication while developing digital platforms including websites, Instagram, Facebook, and YouTube. A unique approach involves student interns managing creative digital content. Key challenges include declining advertising revenue, shifting consumer preferences, and operational cost imbalances. Despite obstacles like publication speed differences and stagnant print readership, Bhirawa overcame these through accelerated editorial processes and digital expansion. Digital platforms create new opportunities through social media integration and innovation. The study concludes that print media can survive the digital era through appropriate adaptation strategies, leveraging young talent and maintaining credibility as competitive advantages.
Politics Communication Based on Local Cultural Branding: A Critical Ethnographic Study of Cultural Festivals in Lamongan Regency Prayogo, Moh. Dey; Kusumaningrum, Herlina
Kalijaga Journal of Communication Vol. 7 No. 2 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.72.01.2025

Abstract

In 2023, the Lamongan Regency government released a schedule of 39 cultural festivals held from March to December. The Regent of Lamongan's involvement in each event, from the promotional stage, where his image was prominently featured on posters and billboards, to the implementation stage, where he was given a dedicated time and platform to address the public directly, is crucial for examining the underlying message behind these cultural festival programs and the extent to which the local government has developed and successfully implemented a local cultural branding program to promote Lamongan's local cultural wisdom without any political bias. This research aims to uncover the hegemony of power from a political communication perspective through an examination of the cultural festivals held. A qualitative approach using critical ethnography methods positions and embeds culture within a broader symbolic, social, economic, political, and historical context, rather than simply seeking recognition from its members. The research results indicate that cultural festivals serve as a form of political legitimacy by integrating local identity, promoting public participation, protecting heritage, and fostering economic empowerment. Political communication strategies encompass verbal, non-verbal, mass media, digital, and cultural forms, which are integrated to create an image of leadership that cares about regional culture. Future research could focus on countering hegemony through populist practices in festivals, both at the local and national levels. This could include delving deeper into how community groups, artists, cultural communities, academics, and activists construct counter-spaces against the dominant discourses and symbols of power reproduced through festivals.
Pendampingan penerapan Digitalisasi Usaha melalui Implementasi QRIS, dan Media Promosi pada UMKM Rakki Takoyaki dan Brand Nail Art Poisoned Moch Rikal Farizy; Devano Febrilian Rozelly; Nizar Zulmi Ramadhan; Erika Sherren D; Ananda Velicia L.C; Muhammad Bintang Pratama; Moh. Dey Prayogo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sdhnh942

Abstract

The development of digital technology in the modern era requires Micro, Small, and Medium Enterprises (MSMEs) to transform their business operations and marketing strategies. Digitalization is not limited to trading activities through online shops but also encompasses the modernization of financial payment systems and the optimization of digital promotional media to build a strong brand identity. The partners in this community service activity are Rakki Takoyaki, an MSME operating in the culinary sector, and Poisoned Nail Art, a brand operating in the beauty services sector. Both partners face similar operational challenges, namely transaction management that is still dominated by conventional cash methods and the suboptimal utilization of digital media to expand the promotional reach of their products and services. This mentoring activity aims to accelerate the business digitalization process for both partners through two main approaches: the implementation of the Quick Response Code Indonesian Standard (QRIS) cashless payment system and the utilization of social media as an interactive promotional tool. Through the implementation of QRIS, the payment transaction process at physical outlets becomes faster, safer, and automatically recorded, while simultaneously addressing the modern consumers' need for efficiency in cashless transactions
Penguatan Digital Branding UMKM Melalui Pengelolaan Konten Media Sosial (Studi Pengabdian pada Geprek Bowtie Syahrijal dan Pentol Es Gudir Dharmahusada) Josephine Maharani Virgiawan; Mohammad Hilmi Bayhaqi; Tommy Rizqi Akbar Purnama; Anak Agung Ayu Zahra Laylia Cantika; Norman Iskandar; Moh. Dey Prayogo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mxvegg18

Abstract

The evolution of the digital era requires Micro, Small, and Medium Enterprises (MSMEs) to adapt by employing social media-based marketing strategies. However, many MSMEs have yet to fully leverage digital media to build their brand image or business identity. Addressing this issue, this community service initiative aims to enhance digital branding quality by creating more engaging social media content and optimizing digital promotions for two partners: Geprek Bowtie Syahrijal and Pentol Es Gudir Dharmahusada. The project employed a participatory approach involving direct observation, step-by-step guidance for business owners, and the implementation of social media content strategies. The results demonstrate positive changes, including improved visual content quality, more consistent brand identity, and increased interest from potential customers in both MSMEs. The mentoring model implemented here is expected to serve as a reference and example for future digital branding support for other MSMEs.
Pemberdayaan UMKM Melalui Strategi Komunikasi Pembangunan: Studi Kasus Kukiv dan D'dimsum di Surabaya Meiliya Wati; Marya Ulfa Hidayah; Calista Salsabila Azhari; Orinza Fajria; Veronika Sanctissima Apriani Mithe; Moh. Dey Prayogo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0s7z3s73

Abstract

The empowerment of Micro, Small, and Medium Enterprises (MSMEs) has become one of the priorities in Indonesia's economic development in the digital transformation era. This Development Communication practicum aimed to empower two MSMEs in Surabaya, namely Kukiv and D'dimsum, through a participatory development communication approach. Kukiv is an MSME specializing in gluten-free products that required support in strengthening its digital content strategy, while D'dimsum, a newly established business, required promotional media to support its business introduction. The study employed the Participatory Action Research (PAR) method combined with a capacity-building approach and direct assistance. The results indicate that the assistance provided to Kukiv focused on planning and producing digital promotional content, whereas the assistance for D'dimsum included designing a promotional banner and producing three soft-selling videos that were published on the business's social media account. These findings demonstrate that development communication strategies tailored to the specific needs of each MSME can support the development of promotional media and strengthen business identity.
MODEL KOMUNIKASI PEMBANGUNAN BERBASIS KNOWLEDGE, ATTITUDE, PRACTICE (KAP) OLEH KBPPPA KABUPATEN GRESIK DALAM MEMBANGUN KESADARAN MASYARAKAT BERISIKO STUNTING DI DESA PONGANGAN Calvina Izumi; Moh. Dey Prayogo; Jupriono
RELASI Vol 6 No 03 (2026): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v6i03.2894

Abstract

Stunting masih menjadi permasalahan kesehatan serius di Indonesia yang berdampak pada kualitas sumber daya manusia. Penelitian ini bertujuan untuk mengeksplorasi model komunikasi pembangunan yang diterapkan oleh KBPPPA Kabupaten Gresik dalam membangun kesadaran masyarakat berisiko stunting di Desa Pongangan, Kecamatan Manyar. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode wawancara mendalam, observasi, dan triangulasi sumber data. Hasil penelitian menunjukkan bahwa KBPPPA menerapkan model komunikasi perubahan perilaku berbasis Knowledge, Attitude, and Practice (KAP) yang bersifat adaptif, berlapis, dan interaktif. Implementasinya mencakup empat tahapan: identifikasi kelompok sasaran berdasarkan tingkat pendidikan dan kondisi sosial-ekonomi, penyusunan pesan persuasif yang kontekstual, penyebaran pesan melalui kombinasi komunikasi tatap muka dan digital, serta evaluasi triwulanan berbasis data portal GUS (Gresik Urus Stunting). Temuan juga mengungkap inovasi berupa program orang tua asuh, penggunaan figur otoritas sebagai strategi komunikasi, serta pendekatan preventif melalui aplikasi ELSIMIL bagi calon pengantin. Model KAP yang diterapkan terbukti melampaui asumsi liniernya karena dalam praktiknya dipengaruhi secara dinamis oleh faktor pengetahuan, sikap, ekonomi, dan budaya secara bersamaan. Meski efektif pada kelompok yang relatif stabil, model ini memiliki keterbatasan pada komunitas yang rentan secara struktural. Penelitian ini merekomendasikan integrasi Model Komunikasi Partisipatif agar masyarakat berperan sebagai subjek aktif, serta perluasan kolaborasi lintas sektor termasuk dengan pihak industri melalui program CSR.
Analisis Semiotika Charles Sanders Pierce terhadap Pencitraan Soeharto sebagai Bapak Pembangunan pada Era Orde Baru Marya Ulfa Hidayah; Moch. Rikal Fahrizy; Wahibur Rohman; Moh. Dey Prayogo
Jurnal Sosial Humaniora dan Pendidikan Vol 2 No 1 (2026): Auguss: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/d6jczp31

Abstract

This study aims to analyze the representation of Soeharto as the “Father of Development” during the New Order era using Charles Sanders Peirce’s semiotic approach. This qualitative study applies semiotic analysis to three official photographs depicting Soeharto’s agricultural activities and infrastructure development inspections. The analysis employs Peirce’s triadic model, consisting of sign, object, and interpretant, along with the classification of signs into icons, indexes, and symbols. The findings reveal that the photographs constructed Soeharto’s leadership image through icons of direct involvement, indexes of government development achievements, and symbols of stability, prosperity, and political authority. The study concludes that visual representations during the New Order era functioned not merely as documentation but also as political communication instruments that constructed and legitimized power through systematic meaning production.
Bahasa Kritik sebagai Simbol Kekuasaan: Analisis Wacana Politik Dino Patti Djalal dengan Teori Semiotika Susanne Langer Indah Gita Cahyani; David Wicaksono; Moh. Dey Prayogo
Jurnal Sosial Humaniora dan Pendidikan Vol 2 No 1 (2026): Auguss: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/1nsb4q05

Abstract

Public debate over President Prabowo Subianto's intensive overseas visits prompted criticism from Dino Patti Djalal that combined rational arguments with symbolic meanings. This study aims to analyze Dino Patti Djalal's critical language as a symbol of power using Susanne Langer's semiotic theory. A descriptive qualitative method with a semiotic approach was employed to examine four statements published on X/Twitter and reported by national media during May–June 2026. The data were analyzed through discursive and presentational symbols. The findings reveal that discursive symbols are reflected in empirical data, arguments on budget efficiency, diplomatic strategies, and the distribution of authority, while presentational symbols construct perceptions of accountability, leadership, efficiency, and political legitimacy. The study concludes that political language functions not only as a means of conveying information but also as a symbolic system that shapes public meaning through the integration of rationality and symbolic experience.  
Co-Authors Achmad Rio Ardiansah Alvira Febrian Pristiana Anak Agung Ayu Zahra Laylia Cantika Ananda Velicia L.C Calista Salsabila Azhari Calvina Izumi Cut Kilau Dara David Wicaksono Devano Febrilian Rozelly Erika Sherren D Erika Sherren Darma Falisha Haifa Azzahra Fikri, Sultoni Frima Putri Timur Hasan Ismail Herlina Kusumaningrum Hikmah Husniyah Farhanindya Iman, Diva Nur Indah Gita Cahyani Irfani, Ana Nahdiah Iriani Kirana Putri Santoso Josephine Maharani Virgiawan Jupriono M. Yudha Wiratama Marya Ulfa Hidayah Meiliya Wati Mevalia Cahya Pratiwi Moch Dzikry Nur Alam Moch Iqbal Fachrezi Moch Rikal Farizy Moch. Magnus R Moch. Rikal Fahrizy Mohammad Hilmi Bayhaqi Muchammad Rizky Pratama Muhammad Bintang Pratama Muhammad Hafizh R Nikita Nikita, Nikita Nizar Zulmi Ramadhan Norman Iskandar Novan Dwi Yuniar Nur Agustin, Elly Orinza Fajria Permata Indah Lestari Rahmawati Erika Febianti Redi Panuju Rifka Firzanah Rahmasari Rizqi, Muchamad Ruskamila, Alina Salvinia Hawaida Sarah Azizah Satria Dava Arjuna Selvy Retno Kristianti Siti Aisah Siti Khadijah Suci Septiani Suriyadi Putra, Andre Muslim Syadabila, Aishya Tommy Rizqi Akbar Purnama Veronika Sanctissima Apriani Mithe Wahibur Rohman