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STRATEGI PEMASARAN POLITIK CALEG PEMULA ERI IRAWAN DALAM MEMBANGUN CITRA POLITIK DI KOTA SURABAYA Suriyadi Putra, Andre Muslim; Rizqi, Muchamad; Prayogo, Moh Dey
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12686

Abstract

ABSTRACT This study focuses on digging deeper into how the political communication strategies of politicians build their image in the eyes of the public, by using the concept of political marketing it will certainly make it easier for political actors to build an image in the eyes of the public, there are several indicators that support political actors in building an image including: publicity, political campaigns, and personal branding. By using a descriptive qualitative research method, researchers will get answers by interviewing one of the political actors in Surabaya, in the results of the study there are several aspects and stages that drive an image of political actors such as going directly to the field and building cooperation with local community leaders, in addition to building cooperation with local community leaders, political actor Eri Irawan also builds a conclusion of the relationship long before the election period begins so that it is easier to be recognized by the public. In conclusion, Eri Irawan's political image has been formed long before entering the world of politics because Eri Irawan has gone into the field by helping the community in solving social problems in his area. Keywords: Political Communication, Political Marketing, Political Campaings, Eri Irawan, Image of Political
KRITIK QISSHAT AL-ÎMÂN BAYNA AL-FALSAFAH WA AL-‘ILM WA AL-QUR’ÂN KARYA SYAIKH NADIM AL-JISR TERHADAP FILSAFAT SOCRATES Moh. Dey Prayogo; Achluddin Ibnu Rochim
RADIX: Jurnal Filsafat dan Agama Vol. 1 No. 02 (2023): AGAMA DAN FILSAFAT
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/radix.v1i02.2114

Abstract

Tulisan ini merupakan kajian filosofis yang menelaah kritik Syaikh Nadim al-Jisr terhadap pemikiran filsafat Yunani, khususnya filsafat Socrates, sebagaimana dituangkan dalam karya monumentalnya Qisshat al-Îmân bayna al-Falsafah wa al-‘Ilm wa al-Qur’ân. Al-Jisr, sebagai seorang intelektual Muslim modern, memandang bahwa pencarian kebenaran melalui metode dialektika Socrates hanya menghasilkan skeptisisme tanpa solusi spiritual yang tuntas. Dalam pandangannya, filsafat Socrates terlalu berorientasi pada akal semata, tanpa mampu menjawab pertanyaan-pertanyaan mendasar tentang iman, akhirat, dan eksistensi Tuhan sebagaimana dipaparkan dalam Al-Qur’an. Artikel ini berusaha menelusuri bagaimana kritik tersebut dibangun dalam bingkai naratif dan epistemologis yang khas, serta merekonstruksi posisi al-Jisr dalam lanskap filsafat Islam modern yang mencoba mengintegrasikan rasionalitas, wahyu, dan ilmu pengetahuan.
The Strategy of News Theme Consistency of Harian Bhirawa Mass Media in the Era of Popular Culture Nikita, Nikita; Syadabila, Aishya; Prayogo, Moh. Dey
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4272

Abstract

The emergence of popular culture has significantly transformed the landscape of mass media, including local outlets like Harian Bhirawa. Amid the rise of media outlets that follow popular culture trends to attract readers' attention, Harian Bhirawa remains consistent in delivering news focused on governmental issues, prioritizing depth and balanced reporting. This study aims to explore how Harian Bhirawa adjusts its news strategies to remain relevant and effective amidst these changes. A qualitative approach was employed through in-depth interviews and content analysis of digital platforms, specifically Instagram and the official website of Harian Bhirawa. The findings reveal that although Harian Bhirawa maintains its primary focus on governmental issues, it has begun optimizing digital platforms to reach younger audiences who are more active on social media. This study underscores the importance of flexibility and innovation for local media to sustain their presence in the competitive and dynamic era of popular culture.
Eksistensi Media Cetak di Era Digital: Studi Kasus pada Media Harian Bhirawa Irfani, Ana Nahdiah; Ruskamila, Alina; Prayogo, Moh. Dey
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19723

Abstract

The digitalization era poses significant challenges to print media survival, including Bhirawa Daily. This qualitative case study explores Bhirawa Daily's survival strategies through interviews with editorial teams and digital documentation analysis using Miles and Huberman's interactive method. Results reveal a successful dual-platform strategy where Bhirawa maintains print publication while developing digital platforms including websites, Instagram, Facebook, and YouTube. A unique approach involves student interns managing creative digital content. Key challenges include declining advertising revenue, shifting consumer preferences, and operational cost imbalances. Despite obstacles like publication speed differences and stagnant print readership, Bhirawa overcame these through accelerated editorial processes and digital expansion. Digital platforms create new opportunities through social media integration and innovation. The study concludes that print media can survive the digital era through appropriate adaptation strategies, leveraging young talent and maintaining credibility as competitive advantages.