Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal International Journal of Engineering, Science and Information Technology Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Ilmiah Multidisiplin (JUKIM)
Nusyirwan nusyirwan
STIE Mahaputra Riau
Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Produk Travel Pada PT. Penjuru Wisata Negeri Pekanbaru Nusyirwan Nusyirwan; Safrizal Safrizal; Azizah Putri
Jurnal Ilmiah Multidisiplin Vol. 1 No. 05 (2022): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v1i05.591

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan promosi terhadap keputusan pembelian produk perjalanan di PT. Penjuru Wisata Negeri Pekanbaru. Sampel dalam penelitian ini berjumlah 90 orang dari 868 orang yang menggunakan jasa di PT. Penjuru Wisata Negeri Pekanbaru dengan menggunakan random sampling. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda menggunakan SPSS. Berdasarkan hasil penelitian diperoleh bahwa variabel kualitas pelayanan secara parsial positif dan signifikan mempengaruhi keputusan pembelian produk perjalanan di PT. Penjuru Wisata Negeri Pekanbaru, variabel promosi secara parsial positif dan signifikan mempengaruhi keputusan pembelian produk perjalanan di PT. Penjuru Wisata Negeri Pekanbaru, dan variabel kualitas pelayanan dan promosi secara bersamaan mempengaruhi keputusan pembelian produk perjalanan di PT. Penjuru Wisata Negeri Pekanbaru.
Bertahan di Era Distraksi AI:  Citra Merek, Sistem Informasi dan Implementasi 5W+1H dalam Membangun Dominasi Brand Top of Mind di Toko Merdeka Stationary rusyaidi thahery; Yasin Yasin; Nusyirwan Nusyirwan
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 6 No 2 (2026): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Agustus 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/nqt92a19

Abstract

This study aims to determine consumer responses regarding the topic "Surviving the Era of AI Distraction: Implementing Brand Image, Information Systems, and the 5W+1H Framework to Build Top-of-Mind Brand Dominance at Merdeka Stationary." The study employs descriptive statistics, correlation analysis, and multiple linear regression, utilizing a conditional research design. The study population consists of the owner of Merdeka Stationary and a sample of 100 consumers, based on the store's average monthly customer volume. From the owner's perspective, descriptive statistical analysis reveals that all variables are highly influential; however, correlation analysis indicates that only the Brand Image variable shows a significant relationship, while the Information System variable does not. Meanwhile, multiple linear regression analysis shows that the Brand Image, Information System, and 5W+1H Implementation variables all exert a significant influence.
The Role of E-Service Quality and Brand Image on Purchase Intention of Smartphone Products Sulistyo Budi Utomo; Bekti Setiadi; Enny Diah Astuti; Ratu Nadya Wahyuningratna; Hendra Hendra; Nusyirwan Nusyirwan
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.714

Abstract

The smartphone industry has witnessed remarkable growth over the past decade, becoming one of the most dynamic and competitive markets globally. With technological advancements and increasing internet penetration, consumers increasingly rely on e-commerce platforms to purchase smartphones. Consequently, the quality of e-services provided by companies has emerged as a critical determinant of consumer purchase behaviour. Simultaneously, brand image remains a key factor influencing consumer preferences and loyalty. This study investigates the impact of e-service quality and brand image on consumers' purchase intentions for smartphone products. In an era where online shopping has become a dominant trend, understanding how these factors influence consumer behaviour is crucial for businesses seeking a competitive edge. Data for this research was collected from 100 respondents using structured questionnaires, and multiple regression analysis was employed to assess the relationships between the variables. The findings reveal that e-service quality and brand image significantly positively affect purchase intention. High-quality e-services, characterized by website functionality, responsiveness, and security, enhance consumer trust and encourage purchasing decisions. Simultaneously, a strong brand image fosters consumer loyalty and preference, further amplifying purchase intention. Moreover, the interplay between e-service quality and brand image shows a synergistic effect, where combining both factors results in even higher purchase intention. This research underscores the importance of seamless online experiences and robust branding strategies for companies operating in the smartphone market. Practical implications include businesses needing to continually improve their e-service platforms by investing in user-friendly designs, efficient customer service, and secure transaction systems. Maintaining a consistent and appealing brand image through targeted marketing and corporate social responsibility initiatives is critical. These efforts attract new customers and retain existing ones, driving long-term success in the competitive landscape of smartphone products. By addressing both e-service quality and brand image, companies can effectively influence consumer behaviour, enhance satisfaction, and foster brand loyalty.
Co-Authors Astuti, Enny Diah Azizah Putri Bekti Setiadi Hendra Rusyaidi Thahery Safrizal Safrizal Sulistyo Budi Utomo Wahyuningratna, Ratu Nadya Yasin Yasin