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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri
Ades Rajayana
Universitas Semarang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s) Ades Rajayana; Sri Yuni Widowati; Emaya Kurniawati; Aprih Santoso
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 3 No 1 (2019)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.768 KB) | DOI: 10.25077/logista.3.1.31-36.2019

Abstract

ABSTRAK UMK di Kecamatan Cepiring Kabupaten Kendal memiliki usaha dalam rangka peningkatan pendapatan keluarga salah satu usahanya adalah membuat atau memproduksi makanan ringan dan minuman kesehatan yang selama ini pemasarannya masih dilingkup kerabat dekat atau keluarga. Permasalahn yang dihadapi oleh pelaku usaha khususnya UMK di Kecamatan Cepiring Kabupaten Kendal adalah belum memiliki merk atau nama bagi hasil produknya dikarenekan terbatasnya pengetahuan tentang merk dan belum mengetahui bagaiman caranya untuk mendapatkan merk dagang bagi produknya. Pelaksanaan sosialisasi merk dan manajemen usaha akan menghasilkan informasi tentang pentingnya merk dan cara untuk mendaftarkan merk dagang bagi produk yang dihasilkan oleh UMK sehingga bermanfaat untuk pendukung kinerja UMK di Kecamatan Cepiring Kabupaten Kendal. Kata kunci: Merk, Manajemen, Pemasaran ABSTRACT MSE’s in Cepiring District Kendal Regency have a business in order to increase family income. One of the efforts is to make or produce snacks and health drinks, which have so far been covered by close relatives or families. The problem faced by businesses, especially MSE’s in Cepiring District, Kendal Regency, is that they do not have a brand or product name due to the limited knowledge of the brand and do not know how to get a trademark for their products. The problem faced by businesses, especially MSE’s in Cepiring District, Kendal Regency, is that they do not have a brand or product name due to the limited knowledge of the brand and do not know how to get a trademark for their products. The implementation of brand socialization and business management will produce information about the importance of brands and ways to register trademarks for products produced by MSEs so that it is useful for supporting MSE performance in Cepiring District, Kendal Regency. Keywords: Brand, Management, Marketing
COMPANY TIPS IN FACING CRISIS IN THE TIME OF THE COVID-19 PANDEMIC Emaya Kurniawati; Ades Rajayana; Nyayu Nurkomalasari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5721

Abstract

The increase in investment interest during the COVID-19 pandemic is influenced by various factors. This study aims to show the factors that can influence investment interest in the capital market in the millennial generation during the covid-19 pandemic. The data analysis technique used is multiple linear regression with SPSS application. The results showed: motivation, technological progress, investment returns, investment risk, and social media had a significant positive effect and financial literacy and minimum investment capital had a significant negative effect on investment interest. Application/Originality/Value: This study examines more independent variables than previous studies and this study finds that financial literacy actually has the opposite effect on investment interest during the COVID-19 pandemic. This is in line with the existing phenomenon that the high interest in investing in the millennial generation during the COVID-19 pandemic is not matched by a high level of financial literacy. Keywords: Motivation, Technological Advancement, Financial Literacy, Minimum Investment Capital, Investment Return, Investment Risk, Social Media, Investment Interest, Millennial Generation.
Green Growth, Green Practice, Green Business Antecedent And Conclusion To Drive Firm Value : A Conceptual Model Rajayana Ades; Sukrisno Sukrisno; F. Pambudi Widiatmaka
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2327

Abstract

This study is aimed To maximize the value of the firm, various antecedents are needed for the driver, the various antecedents offered are expected to be a key factor in increasing the value of the firm. This research seeks to build a conceptual model for increasing the value of the firm. corporate sustainability performance and Green Business. The model tested in a manufacturing firm in Central Java by using an explanatory quantitative research design, this study attempts to test the relationship between the hypotheses built. By using the Amos 25 data analysis tool, 220 samples have been tested and analyzed using regression data analysis techniques as a statistical test. The results of this study provide an indication from a theoretical perspective that the hypothesis proposed in this study can be accepted significantly, it shows that the existence of various antecedents used by firm value described by each hypothesis is able to become a form of key factor for increasing firm value. This research has several limitations, among others, the various research variables used in this study have not been able to specifically, perhaps in the form of a derivation or in a concept that has more abstraction that is more critical to increase and value the firm. In addition, the sample used in this study is still too narrow because it only uses the manufacturing industry in the province of Central Java as a representation of the population of manufacturing companies used in this study. The oretically and managerially this research has been able to provide a form of evidence that new solutions can be used to increase the value of green concept-based companies and the sustainability of firm performance. can provide recommendations for business people both at managerial and owner levels to increase firm value based on the proposed path model, namely through green growth to sustainable corporate performance to firm value, green practice to green business to sustainable corporate performance, green practice to green business to firm value.
PENGARUH LINGKUNGAN KERJA , REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN Juhanes Juhanes; Ades Rajayana; Mieftakhul Fuadi
Jurnal Cakrawala Ilmiah Vol. 2 No. 6: Februari 2023
Publisher : Bajang Institute

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Abstract

Peneliti melakukan penelitian bertujuan untuk menguji variabel lingkungan kerja, reward dan punishment apakah ada pengaruh terhadap variabel kinerja karyawan pada Naerna Corps. Setelah dilakukan penyebaran kuesioner kepada responden diperoleh hasil yang valid dengan nilai r titung penelitian lebih dari r tabel dan reliabel dari nilai Cronbach alpha lebih dari 0,60 sehingga dapat di artikan 28 penyataan yang diajukkan peneliti dinyatakan reliabel. Persamaan regresi linier didapat nilai R Square 0,625 maka variabel independen memiliki 62,5 % pengaruh terhadap variabel dependen, dan pengaruh variabel lain terhadap variabel dependen memiliki jumlah 37,5%. Hasil uji t menyatakan variabel lingkungan kerja tidak ada pengaruh terhadap kinerja karyawan sedangkan variabel reward mempunyai pengaruh terhadap kinerja karyawan dan variabel punishment juga mempunyai pengaruh terhadap kinerja karyawan.Pemberian reward dan adanya punishment yang dilakukan oleh pimpinan akan menjadikan karyawan semakin produktif sehingga dalam bekerja akan menghasilkan karyawan dengan mutu yang berkualitas dan kinerja karyawan semakin meningkat
PEMBERDAYAAN MELALUI PELATIHAN PENGELOLAAN KEUANGAN BAGI UMKM DI KELURAHAN MLATIHARJO KECAMATAN SEMARANG TIMUR Ades Rajayana; Irene Nathalia Setiawan; Juhanes Juhanes
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 8: Agustus 2023
Publisher : Bajang Institute

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Abstract

Pengabdian kepada Masyarakat pada pelaku UMKM yang tergabung dalam Gerai Kopi Me di Kelurahan Mlatiharjo Kecamatan Semarang Timur ini difokuskan untuk memberikan sosialisasi, edukasi dan transfer pengetahuan cara sederhana mengidentifikasi jumlah beban / biaya yang dikeluarkan langsung maupun tidak langsung, pendapatan serta pencatatan dalam pembukuan guna penetapan harga pokok penjualan (HPP) dan penentuan titik impas (Break Even Point) sehingga dapat meningkatkan penghasilan dan menjaga keberlangungan usaha. Metode yang digunakan dalam kegiatan ini mencakup kegiatan penyuluhan, edukasi, pelatihan, dan pendampingan pengelolaan keuangan dan pembukuan keuangan sederhana. Hasil Kegiatan Pengabdian Kepada Masyarakat menunjukkan bahwa Mitra UMKM Gerai Kopi Me termotivasi untuk berinovasi dalam produksi, mitra mampu menyerap pengetahuan terkait penetapan Harga Pokok Penjualan (HPP) dan penentuan titik impas (Break Even Point) yang diberikan dengan baik dan mampu mengidentifikasi jumlah beban / biaya yang dikeluarkan langsung maupun tidak langsung, pendapatan serta pencatatannya dalam pembukuan serta mampu menentukan tatrget penjualan bagi keberlangsungan usahanya.
Co-Authors Aprih Santoso Emaya Kurniawati F. Pambudi Widiatmaka Irene Nathalia Setiawan Juhanes Juhanes Mieftakhul Fuadi Nyayu Nurkomalasari Sri Yuni Widowati Sukrisno Sukrisno