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p-Index From 2021 - 2026
0.444
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All Journal Lead Journal of Economy and Administration Journal of Language Education
Suhardianto
Politeknik LP3I Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Urgency of English Writing Skills in Copywriting & Digital Marketing Diand Mardiana; Suhardianto; Susi Oktafiani; Desi Anggraini
JOLADU: Journal of Language Education Vol. 3 No. 2 (2024): JOLADU: Journal of Language and Education, December 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v3i2.624

Abstract

In the digitalization era, English writing skill has a very important role, especially in copywriting and digital marketing. The purpose of the research is to identify the urgency of English writing skill in creating effective content for global audiences. By using qualitative descriptive approach, Data was obtained through deep interviews, documentation studies, observation and questionnaire from digital marketing practitioner, copywriter professional and digital marketing academia. The result of the research shows that the ability of English writing contributing significantly to the success of a marketing strategy such as the increasing engagement and the content attractiveness. The research findings also reveal the main challenges faced by practitioners, including a lack of training, time constraints in content production, and cross-cultural communication barriers. However, opportunities to overcome these challenges are widely available through the implementation of industry-driven training programs, the use of digital tools, and cross-cultural collaboration in producing globally relevant content. These findings highlight the importance of synergy between technical skills and cultural context understanding in optimizing the potential of digital marketing. This research provides both practical and theoretical contributions by recommending strategies to improve English writing skills, whether through formal education or professional training. Furthermore, this study is expected to serve as a reference for educational institutions and industry players in aligning training programs with global market needs.
Corporate Social Responsibility (CSR) Activities at PT XYZ Suhardianto; Denny Sudrajat; sudirman
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.81

Abstract

This study aims to determine the extent to which the implementation of corporate social responsibility/CSR is carried out by PT. XYZ Indonesia is carried out in accordance with applicable regulations and to find out the effect of implementing these Corporate Social Responsibility activities. The method used in this study is observation by collecting data obtained through interviews with the company and the community and paying attention to the supporting literature. The data obtained were then analyzed qualitatively and presented in detail descriptive by the author. Based on the results of the research and the data obtained, it can be concluded that the CSR activities carried out by PT. XYZ Indonesia in the form of compensation for orphans and slaughter of sacrificial animals which aims to build a positive image and create an image that the company pays attention to the condition of the surrounding community. There are several obstacles faced by the company in carrying out this CSR activity, namely a lot of data that is not in accordance with the database that has been made by the committee, and the difficulty of managing the people who come. However, these obstacles can be overcome with various solutions carried out by the organizers such as coordinating with the local RT/RW and creating a coupon exchange system that has been made before.
Co-Authors Denny Sudrajat Desi Anggraini Mardiana, Diand Sudirman Susi Oktafiani