Garuda - Garba Rujukan Digital

IMPACT OF E-MARKETING IN SUPPORTING MSMES AFTER COVID-19 PANDEMIC Oktavianty Oktavianty; Wahid Wahid; Ahmad Farhan; Alamsyah Alamsyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1207

Covid-19 Pandemic has create change in economic structure, causing lots of business to shut down during its time. Micro, small, and medium enterprises (MSMEs) are highly affected by the pandemic. Policy such as lockdown have prevent physical activity of trade. In order to survive in this condition many of SMEs owner have to generate innovation and creativity. One of the main key driver for surviving covid-19 pandemic are the use of E-Marketing strategy. In implementing EM ones have to understand the basic knowledge of technology and have the capability to learn new thing. The purpose of this paper is to understand E-Marketing, and how SMEs have adapt to it during the pandemic and how SMEs owner behavior after pandemic in term of continuing using EM. The result of this paper indicate the adaptability of SMEs owner to use EM during pandemic, EM also have contribute a lot to SMEs productivity during pandemic, lastly its stated that SMEs owner will continue to use EM to improve the development of their shop, store, or company

Online Business Development And Contribution Toward Local Economic In Rural Areas Ahmad Farhan; Oktavianty Oktavianty; Wahid Wahid
Jurnal Penelitian Ekonomi dan Akuntansi (JPENSI) Vol 8 No 1 (2023): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Online business have become one of the most trending form of business nowadays, this form of business require very little cost of operation. Despite of its advantage in term cost, online business require its owner to have a technology readiness in order to successfully operate the business. There numerous factor that ensure the success of online business, factors such the design of promotion site, quality of services, and the method of payment is very important for the success of online business. There are also few aspect to pay attention to before building and in process of developing online there are also few aspect that is fundamental for this form of business. These factor are including early market research, market and digital literacy, starting point and innovation, choice of product, tracking and monitoring, and lastly business partnership. Its important to note that the right decision should contribute to positive impact as well. The purpose of this paper is to discover the influence of numerous factors affecting the success of online business. Further, this paper will also explain how online business have contribute to local economic especially in rural areas. The finding of this paper are expected to contribute in further development of online business especially in rural area where people aren’t yet familiar with digital transformation.

The Use Of E-Payment Method Toward Customer Satisfaction Wahid Wahid; Ahmad Farhan; Oktavianty Oktavianty
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rise of electronic transaction have become more innovative over the year, starting from withdrawing money from atm to cashless transaction using mobile phone, the existence of physical money have been reduced for convenience. E-Payment have become one of many forms of cashless transaction, e-payment or electronic payment have been applicate by many big company especially food franchise. The e-payment known for its flexibility, especially form of e-payment can now be done using mobile phone which have no longer needed for a physical card. This convenience of usage has of course created satisfaction and dissatisfaction, which are determine by technology readiness. It can’t be denied that there are people who prefer physical payment than e-payment. These people were usually people who having a difficulty in using technology such as elder person or people that are living on rural areas. The purpose of paper is to explore how the use of e-payment have create satisfaction among customer and what are the reason of customer that prefer physical payment. The result of this paper indicate that the use of e-payment indeed create satisfaction among customer, this result supported by customer statement about flexibility and less risk of having not enough money or the possibility of losing money

Penggunaan Metode Pembayaran QRIS Pada Setiap UMKM di Era Digital Ahmad Farhan; Aishwari Wardani Shifa
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i2.1045

Penggunaan teknologi telah menjadi fundamental dalam kehidupan sehari-hari, baik dalam aspek sosial maupun ekonomi. Dalam proses produksi, intervensi teknologi telah menjadi dominan dan telah mengubah gaya hidup masyarakat. Akibat dari pandemi Covid-19, penggunaan teknologi semakin meningkat dan menjadi keharusan bagi para pemilik usaha untuk menyesuaikan diri dengan digitalisasi. Upaya ini bertujuan untuk meningkatkan literasi keuangan masyarakat dan kemampuan mereka dalam beradaptasi dengan sistem pembayaran online yang salah satunya adalah QRIS (Quick Response Code Indonesian Standard). Kegiatan pengabdian kepada masyarakat untuk memudahkan masyarakat untuk mengenal dan beradaptasi dengan sistem QRIS merupakan salah satu upaya yang dapat berpengaruh terhadap UMKM. Kegiatan PKM ini dilakukan melalui tiga tahap, yaitu sesi materi, sesi tanya jawab, dan sesi diskusi. Evaluasi dari kegiatan ini menunjukkan antusiasme para pemilik Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Mattoanging untuk segera mengadopsi penggunaan QRIS. Sebagai langkah awal, mereka akan menggunakan teknologi ini untuk keperluan pribadi sebelum kemudian menggunakannya sebagai alternatif pembayaran dalam usaha mereka. Hasil kegiatan ini juga menjadi pertimbangan bagi pemerintah untuk lebih mendorong penggunaan sistem pembayaran online sesuai dengan Gerakan Nasional Non-Tunai (GNNT)

Kualitas sumber daya manusia sebagai aspek fundamental dalam menunjang perekonomian Wahid, Wahid; Nawir, Fadliyani; Farhan, Ahmad
Journal of Economics Research and Policy Studies Vol. 4 No. 2 (2024): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v4i2.1169

The significance of the Human Resources (HR) function as a crucial production element is inextricably linked to economic endeavors, with HR providing numerous contributions both broadly and specifically within entrepreneurial contexts. This investigation seeks to evaluate the significance of HR as a pivotal component in bolstering the economy. This research adopts a qualitative methodology, employing a literature review approach that leverages prior data and studies as comparative and foundational material for formulating research findings in alignment with the research objectives. The data amassed originates from Indonesia's Central Statistical Agency (BPS) and encompasses databases of scholarly articles and research, including Google Scholar, Semantic Scholar, ScienceDirect, and JStor. The analytical technique employed for data interpretation is deductive reasoning, aimed at extracting data and information pertinent to the subject matter of this study. The findings of this research indicate that the caliber of proficient HR can enhance economic performance, facilitate sustainable development, and increase competitiveness. Various economic challenges that can be effectively addressed through the presence of skilled HR include unemployment, poverty, and inadequate welfare. The caliber of HR is contingent upon the availability of high-quality education and optimal health conditions.

MEMBANGUN DAYA TARIK DAN DAYA SAING USAHA MELALUI MAKSIMALISASI TEKNOLOGI BISNIS Murni Ningsih; Oktavianty; Misrah; Ahmad Farhan; Alamsyah Agit
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.365

Kemampuan untuk dapat bersaing dengan berbagai bisnis serupa tentu merupakan suatu hal yang ingin dicapai para pemilik UMKM, untuk sampai pada kemampuan ini pemilik usaha harus terlebih dahulu membangun daya tarik atau nilai tambah pada bisnisnya. Teknologi sebagai salah satu instrumen usaha dinilai dapat mendorong kinerja usaha, serta mampu memaksimalkan penciptaan daya tarik dan daya saing usaha, terkhusus di era modern ini. Penelitian ini bertujuan untuk melakukan analisis terhadap teknologi dan kapabilitasnya untuk membangun daya tarik dan daya saing usaha. Menggunakan metode kualitatif dan pendekatan systematic literature review, penelitian menganalisis artikel-artikel penelitian, review, dan konseptual untuk memformulasikan hasil penelitian dengan menggunakan metode berpikir deduktif. Hasil penelitian ini menonjolkan peran teknologi di era modern, banyak dari usaha-usaha ini menggunakan teknologi untuk kegiatan administrasi usaha, dan promosi produk, dan kegiatan-kegiatan operasional lainnya. Melalui penggunaan teknologi yang maksimal dan tepat maka pemilik usaha akan lebih mampu bersaing, dan memiliki daya tarik tersendiri dari popularitas yang diperoleh secara online. Penelitian ini menjelaskan bahwa selain dengan literasi digital yang baik, dibutuhkan peran pemerintah untuk senantiasa memberikan pelatihan dan penyuluhan agar pemilik UMKM bisa memaksimalkan penggunaan teknologi dalam kegiatan operasional usahanya.

The Use Of E-Payment Method Toward Customer Satisfaction Wahid Wahid; Ahmad Farhan; Oktavianty Oktavianty
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 1 (2023)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rise of electronic transaction have become more innovative over the year, starting from withdrawing money from atm to cashless transaction using mobile phone, the existence of physical money have been reduced for convenience. E-Payment have become one of many forms of cashless transaction, e-payment or electronic payment have been applicate by many big company especially food franchise. The e-payment known for its flexibility, especially form of e-payment can now be done using mobile phone which have no longer needed for a physical card. This convenience of usage has of course created satisfaction and dissatisfaction, which are determine by technology readiness. It can’t be denied that there are people who prefer physical payment than e-payment. These people were usually people who having a difficulty in using technology such as elder person or people that are living on rural areas. The purpose of paper is to explore how the use of e-payment have create satisfaction among customer and what are the reason of customer that prefer physical payment. The result of this paper indicate that the use of e-payment indeed create satisfaction among customer, this result supported by customer statement about flexibility and less risk of having not enough money or the possibility of losing money

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