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All Journal BIOEDUSAINS: Jurnal Pendidikan Biologi dan Sains JURNAL MANAJEMEN J-MARKS
Dally Nur Arif
Industri Pariwisata, Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT CAMIRA KITCHEN POST COVID-19 PANDEMIC Tsaniya Adawiya Nurul Izza; Agus Sudono; Dally Nur Arif; Ammar Zaki
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage.
Kekuatan Topografi Menjadi Potensi Bisnis Coffee Shop Dally Nur Arif; Muhamad Zaidan Agastya
J-MARK (Jurnal Manajemen Risiko dan Keuangan) Vol 1 No 1 (2022): November
Publisher : Institut Studi Islam Sunan Doe

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Abstract

Studi ini menganalisis potensial dari Kabupaten Sumedang yang dilihat dari topografi untuk mengembangkan bisnis coffee shop. Memaksimalkan kelebihan dari topografi yang dimiliki sehingga dapat mengoptimalkan target pasar, serta mengantisipasi hambatan-hambatan yang muncul dari fenomena topografi yang sering terjadi. Analisis SWOT dapat memperlihatkan faktor-faktor yang dapat mempengaruhi pengembangan bisnis coffee shop sehingga dapat menjadi bisnis yang kompetitif, mengantisipasi dan meminimalisir efek-efek negatif dari topografi Kabupaten Sumedang, seperti bencana alam. Dengan kolaborasi dari berbagai pihak, terutama pemerintah sebagai pembentuk regulasi, bisnis coffee shop dapat menjadi magnet dalam pengembangan dan promosi destinasi wisata di Kabupaten Sumedang.
Analisis Jamu sebagai Pengalaman Wisata di Samabe Suites and Villas, Bali Haliza Arsyadila Nurdin; Dally Nur Arif; Irena Novarlia
BIOEDUSAINS:Jurnal Pendidikan Biologi dan Sains Vol. 8 No. 2 (2025): BIOEDUSAINS:Jurnal Pendidikan Biologi dan Sains
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bioedusains.v8i2.14720

Abstract

Jamu is a traditional drink made by Indonesian people which comes from natural ingredients, like plant parts such as rhizomes, leaves, bark and others. Samabe Suites and Villas is one of the five star accommodations in Bali which has a jamu menu in their main bar. This research aims to analyze the potential of jamu as a tourism experience at Samabe Suites and Villas, Bali. The method used in this research is the qualitative phenomenological method. Data collection methods through interviews, observation and secondary data from related journals. Data analysis uses the Miles and Huberman model, namely data reduction, data presentation and conclusions. The research results show that herbal medicine has great potential in the context of cultural inheritance through tourism experiences at the luxury accommodation Samabe Suites and Villas, Bali. With its luxury, uniqueness and specialty, jamu will leave memorable memories for tourists.   Keywords: Cultur, Jamu, Tourism Experience
Co-Authors Agus Sudono Ammar Zaki Haliza Arsyadila Nurdin Irena Novarlia Muhamad Zaidan Agastya Tsaniya Adawiya Nurul Izza