Garuda - Garba Rujukan Digital

DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT CAMIRA KITCHEN POST COVID-19 PANDEMIC Tsaniya Adawiya Nurul Izza; Agus Sudono; Dally Nur Arif; Ammar Zaki
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage.

Kekuatan Topografi Menjadi Potensi Bisnis Coffee Shop Dally Nur Arif; Muhamad Zaidan Agastya
J-MARK (Jurnal Manajemen Risiko dan Keuangan) Vol 1 No 1 (2022): November
Publisher : Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.697 KB)

Studi ini menganalisis potensial dari Kabupaten Sumedang yang dilihat dari topografi untuk mengembangkan bisnis coffee shop. Memaksimalkan kelebihan dari topografi yang dimiliki sehingga dapat mengoptimalkan target pasar, serta mengantisipasi hambatan-hambatan yang muncul dari fenomena topografi yang sering terjadi. Analisis SWOT dapat memperlihatkan faktor-faktor yang dapat mempengaruhi pengembangan bisnis coffee shop sehingga dapat menjadi bisnis yang kompetitif, mengantisipasi dan meminimalisir efek-efek negatif dari topografi Kabupaten Sumedang, seperti bencana alam. Dengan kolaborasi dari berbagai pihak, terutama pemerintah sebagai pembentuk regulasi, bisnis coffee shop dapat menjadi magnet dalam pengembangan dan promosi destinasi wisata di Kabupaten Sumedang.

Analisis Jamu sebagai Pengalaman Wisata di Samabe Suites and Villas, Bali Haliza Arsyadila Nurdin; Dally Nur Arif; Irena Novarlia
BIOEDUSAINS:Jurnal Pendidikan Biologi dan Sains Vol. 8 No. 2 (2025): BIOEDUSAINS:Jurnal Pendidikan Biologi dan Sains
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bioedusains.v8i2.14720

Jamu is a traditional drink made by Indonesian people which comes from natural ingredients, like plant parts such as rhizomes, leaves, bark and others. Samabe Suites and Villas is one of the five star accommodations in Bali which has a jamu menu in their main bar. This research aims to analyze the potential of jamu as a tourism experience at Samabe Suites and Villas, Bali. The method used in this research is the qualitative phenomenological method. Data collection methods through interviews, observation and secondary data from related journals. Data analysis uses the Miles and Huberman model, namely data reduction, data presentation and conclusions. The research results show that herbal medicine has great potential in the context of cultural inheritance through tourism experiences at the luxury accommodation Samabe Suites and Villas, Bali. With its luxury, uniqueness and specialty, jamu will leave memorable memories for tourists. Keywords: Cultur, Jamu, Tourism Experience

DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT CAMIRA KITCHEN POST COVID-19 PANDEMIC Tsaniya Adawiya Nurul Izza; Agus Sudono; Dally Nur Arif; Ammar Zaki
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage.

The Effect of River Rafting Experiences on Tourists’ Stress Levels in Pangalengan, Bandung Regency Keneisha Kayla Qintharie; Dally Nur Arif; Gilang Pratama Putra
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.53081

The development of adventure tourism encourages an increase in tourist interest in activities that not only provide entertainment, but also have an impact on psychological conditions. One of these activities is rafting in Pangalengan which has increased visits every year. This research aims to analyze the influence of the experience of rafting tourism activities on the stress level of tourists. The method used is a quantitative approach with a causal associative design. The research sample of 366 respondents was determined using the purposive sampling technique. Data was collected through questionnaires and analyzed using simple linear regression. The results of the study showed that the experience of rafting tourism had a significant effect on the stress level of tourists, as evidenced by a significance value of 0.000 < 0.05 and a determination coefficient value of 0.529. This shows that travel experiences contribute 52.9% to the variation in tourist stress levels. Thus, the better the experience that tourists feel, the stress level tends to decrease. This study confirms that adventure-based tourism activities can be an effective alternative in reducing stress and improving the psychological well-being of tourists.

ANALISIS PENGARUH CITRA DESTINASI TERHADAP MINAT BERKUNJUNG WISATAWAN DI DESA WISATA TENJOLAYA Hasna Zakkiah; Oman Sukirman; Dally Nur Arif
Kepariwisataan: Jurnal Ilmiah Vol 19, No 3 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i3.849

AbstractThis study examines the effect of destination image on tourist’s visiting intention to Tenjolaya Tourism Village. Destination image represents tourists’ perceptions of a destination, encompassing cognitive, affective, and unique dimensions. In this study, destination image is measured through three indicators: cognitive image, affective image, and unique image, while visiting intention is assessed through transactional, preferential, referential, and exploratory intentions. A quantitative associative approach was employed, with data collected through questionnaires distributed to 383 tourists who had visited Tenjolaya Tourism Village. Data analysis was conducted using rank-based regression and Spearman Rank correlation. The results reveal a correlation coefficient of 0.636 with a significance value of 0.000, indicating a strong and statistically significant relationship between destination image and visiting intention. Furthermore, the coefficient of determination (R²) shows that destination image explains 40.5% of the variation in tourists’ visiting intention. Affective aspects, such as village atmosphere and social interaction, contribute most significantly to increasing tourist’s interest, whereas cognitive aspects, particularly accessibility, still require improvement. These findings suggest that strengthening destination image, especially its emotional and experiential components, is essential for enhancing tourists’ intention to visit and recommend Tenjolaya Tourism Village.Keywords: Destination Image; Tourism Village; Tourist; Visiting IntentionAbstrakPenelitian ini bertujuan untuk menganalisis pengaruh citra destinasi terhadap minat berkunjung wisatawan di Desa Wisata Tenjolaya. Citra destinasi dipahami sebagai persepsi wisatawan yang mencakup aspek kognitif, afektif, dan keunikan destinasi. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan melibatkan 383 wisatawan sebagai responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan regresi rank-based serta korelasi Spearman Rank. Hasil analisis menunjukkan nilai koefisien korelasi sebesar 0,636 dengan tingkat signifikansi 0,000, yang menandakan adanya hubungan yang kuat dan signifikan antara citra destinasi dan minat berkunjung wisatawan. Nilai koefisien determinasi (R²) sebesar 0,405 menunjukkan bahwa citra destinasi mampu menjelaskan 40,5% variasi minat berkunjung. Aspek afektif, seperti suasana desa dan interaksi sosial, memberikan kontribusi terbesar terhadap peningkatan minat wisatawan, sementara aspek kognitif, khususnya aksesibilitas, masih perlu ditingkatkan. Temuan ini menegaskan bahwa penguatan citra destinasi secara menyeluruh berperan penting dalam meningkatkan minat berkunjung wisatawan ke desa wisata.Kata Kunci : Citra Destinasi; Desa Wisata; Minat Berkunjung; Wisatawan

Implementation of Sustainable Geotourism in Teuweul Honeybee Farming MSMEs in Margawindu Sumedang District Irena Novarlia; Rifqi Asy'ari; Dally Nur Arif; Gilang Pratama Putra
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1223

Margawindu Village in Sumedang Regency possesses considerable geotourism potential along with a locally cultivated honeybee product known as Teuweul honey. However, this potential has not yet been optimally integrated into the development of sustainable educational tourism. This community service program aims to implement sustainable geotourism by empowering local MSMEs engaged in Teuweul honey beekeeping through a participatory and community-based tourism approach. The method involved field observations, focus group discussions, thematic training, mentoring, and participatory evaluation followed by strategic recommendations. The results indicated a significant increase in community capacity in terms of environmental conservation and tourism interpretation, the rebranding of Teuweul honey with strong local identity, and the development of an educational tour package titled “From Hive to Nature” that combines ecological, economic, and educational values. Despite existing challenges such as infrastructure limitations and the need for digital marketing skills, the program successfully laid the foundation for an inclusive and locally driven sustainable geotourism model. Continued cross-sector collaboration and stakeholder engagement are essential to ensure the program’s long-term sustainability.

ANALYSIS OF TOURISM ACTIVITIES AT THE JAKARTA PUPPET MUSEUM Hasna Nabilah Kurnia; Irena Novarlia; Dally Nur Arif
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.8670

This study aims to analyze tourism activities at the Wayang Museum Jakarta as a cultural tourism destination, viewed from the aspects of experience, entertainment, and satisfaction. The research employs a qualitative approach with a case study method. Data were collected through direct observation, semi-structured interviews with museum management, guides, and visitors, as well as documentation. Data analysis followed the interactive model by Miles and Huberman, encompassing data reduction, data display, and conclusion drawing. Data validity was ensured through source and technique triangulation. The findings indicate that tourism activities at the Wayang Museum Jakarta are capable of creating meaningful educational experiences through guided tours, cultural workshops, and direct interaction with wayang collections. The entertainment aspect is realized through regular wayang performances and an immersive room that serves as the museum's primary attraction. Meanwhile, visitor satisfaction was rated favorably.

Analysis of the Application of Marketing Mix in the Basketball Event SSS 3x3 Indonesia Tournament Alya Farah; Anggi Setia Lengkana; Dally Nur Arif
Altius: Jurnal Ilmu Olahraga dan Kesehatan Vol. 15 No. 1 (2026): Altius: Jurnal Ilmu Olahraga dan Kesehatan
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/altius.v15i1.247

The post-pandemic transformation of the tourism industry has accelerated the growth of experience-based tourism, particularly within the sports tourism sector. In Indonesia, the increasing popularity of 3x3 basketball has created new opportunities for sporting events to serve as attractive tourism products. This study aims to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in the SSS 3x3 Indonesia Tournament and evaluate its role in enhancing event attractiveness and sustainability. A qualitative case study approach was employed. Data were collected through in-depth interviews with event organizers, non-participant observations, and documentation analysis. The findings indicate that the combination of strategic venue selection in high-traffic locations and intensive digital promotion significantly contributed to achieving participant targets and increasing event visibility. Furthermore, the effectiveness of a lean organizational structure and efficient registration and content distribution processes enhanced participant satisfaction and overall event experience. The study concludes that the consistent and adaptive implementation of the 7P marketing mix strengthens the tournament’s position as a competitive sports tourism product and supports its sustainability in the national sports event market. These findings provide practical insights for event organizers seeking to improve the marketing effectiveness and long-term competitiveness of sports tourism events.

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