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All Journal JURNAL MANAJEMEN J-MARKS RESLAJ: Religion Education Social Laa Roiba Journal
Dally Nur Arif
Industri Pariwisata, Universitas Pendidikan Indonesia
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT CAMIRA KITCHEN POST COVID-19 PANDEMIC Tsaniya Adawiya Nurul Izza; Agus Sudono; Dally Nur Arif; Ammar Zaki
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage.
Kekuatan Topografi Menjadi Potensi Bisnis Coffee Shop Dally Nur Arif; Muhamad Zaidan Agastya
J-MARK (Jurnal Manajemen Risiko dan Keuangan) Vol 1 No 1 (2022): November
Publisher : Institut Studi Islam Sunan Doe

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Abstract

Studi ini menganalisis potensial dari Kabupaten Sumedang yang dilihat dari topografi untuk mengembangkan bisnis coffee shop. Memaksimalkan kelebihan dari topografi yang dimiliki sehingga dapat mengoptimalkan target pasar, serta mengantisipasi hambatan-hambatan yang muncul dari fenomena topografi yang sering terjadi. Analisis SWOT dapat memperlihatkan faktor-faktor yang dapat mempengaruhi pengembangan bisnis coffee shop sehingga dapat menjadi bisnis yang kompetitif, mengantisipasi dan meminimalisir efek-efek negatif dari topografi Kabupaten Sumedang, seperti bencana alam. Dengan kolaborasi dari berbagai pihak, terutama pemerintah sebagai pembentuk regulasi, bisnis coffee shop dapat menjadi magnet dalam pengembangan dan promosi destinasi wisata di Kabupaten Sumedang.
Peran Electronic Word of Mouth terhadap Keputusan Berkunjung Wisatawan di Kawasan Jatigede Ida Rohida; Dally Nur Arif; Oman Sukirman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5022

Abstract

This study examines and analyzes the role of electronic word of mouth (e-WoM) on the decision to visit tourists to tourist destinations. In this digital era, communication to obtain information can be done online through electronic word of mouth. This communication is one of the important factors in influencing tourists' decisions to visit a destination. This study used a quantitative method with a survey approach and involved 100 respondents who had visited the Jatigede area. Data collected through distributing questionnaires online were analyzed using simple linear regression analysis to test the relationship between electronic word of mouth variables and visiting decisions. The analysis results show that electronic word of mouth is significant and its role is quite strong in influencing visiting decisions. Information in the form of reviews, and recommendations through social media platforms has proven to be able to increase tourist trust and attract tourists to visit tourist destinations. In addition, the credibility of the source, the number of positive reviews, and the completeness of the information can influence tourists' decisions to visit.  The dimensions of electronic word of mouth play a role, namely the dimension of concern for other consumers, the dimension of helping companies, the intensity dimension, the content dimension, and the opinion valance dimension. Thus, stakeholders in the tourism industry need to pay attention to marketing strategies through online review management to increase the number of tourist visits to destinations.
Efektivitas Promosi Wisata Berbasis Website Menggunakan Analisis SWOT di Tanjung Duriat Salsabila Fatin Adilah; Oman Sukirman; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5023

Abstract

The development of information technology, especially the internet, has significantly changed the way tourism is promoted. Websites as digital media play an important role in promotional strategies, especially for tourist destinations that want to expand their reach and increase tourist visits. This research aims to analyze Tanjung Duriat's tourism promotion strategy through the website with a SWOT analysis approach, to identify the destination’s strengths, weaknesses, opportunities, and threats faced by the destination. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, direct observation of the website, and study of related literature. The results showed that the Tanjung Duriat website has great potential to promote the tourist destination. However, there are still some weaknesses such as the lack of content updates and website features. In addition, the website promotion strategy also faces challenges in significantly increasing visibility and number of visits. Based on the SWOT analysis, this study suggests improving the quality of website content and features, as well as optimizing the use of social media connected to the website to increase tourist attraction. The website-based Tanjung Duriat tourism promotion strategy using the W-O strategy, strategy was chosen because the Tanjung Duriat website does not yet have a person specifically to manage the website. In the W-O strategy, there is a strategy to add human resources specifically to manage the website, if there is someone who is devoted to managing the website, it will make it easier for Tanjung Duriat to optimize the website which is used as one of the tourism promotion media. With the right strategy, the Tanjung Duriat website is expected to be an effective promotional tool in increasing tourist visits to these destinations.
Pengaruh Atribut Mice Terhadap Kunjungan Wisatawan di Kota Bandung Ratna Sholihah Sarha; Gilang Pratama Putra; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.5425

Abstract

This research aimed to analyzed the influence of MICE attributes on tourist visits in Bandung by adapting the dimensions of MICE destination guideline and criteria developed by the Ministry of Tourism and Creative Economy in 2017 as independent variables. This research used quantitative research method with multiple linear regression analysis. The data obtained came from distributing questionnaires via Google form to respondents who had visited Bandung, and a sample of 100 people was taken. Based on the result of this research, MICE attributes in Bandung have met the needs of tourist so that they can increase tourist visits to Bandung, especially MICE tourist. MICE attributes have a significant influence simultaneously on tourist visits. The dimension of attraction an ancillary service partially have positive influence and significant influence on tourist visit, while accesibiliry, activities, amenities, and affordability do not have a positive influence and is not significant on tourist visists in Bandung.
Co-Authors Agus Sudono Ammar Zaki Gilang Pratama Putra Ida Rohida Muhamad Zaidan Agastya Oman Sukirman Ratna Sholihah Sarha Salsabila Fatin Adilah Tsaniya Adawiya Nurul Izza